Social Media's Impact: Advantages and Disadvantages in Business

This report provides a detailed analysis of the advantages and disadvantages of utilizing social media platforms in a business context. It explores how social networks like Facebook, YouTube, Twitter, and Instagram are used for marketing, customer engagement, and overall business development. The report highlights the benefits, such as increased brand loyalty, wider reach, and direct customer interaction, while also addressing the potential drawbacks, including negative feedback, cybercrime risks, and the challenge of managing a brand's online reputation. It examines how businesses can leverage social media for product promotion, customer feedback, and market research, while also considering the impact of negative comments, employee frustrations, and the potential for cyber threats. The report emphasizes the importance of understanding both the opportunities and challenges that social media presents to businesses seeking to attract customers and promote their products or services in the digital age.

Advantages and disadvantages using social network in
Business:
Introduction:
The role and use of social media in business is to decision making and operation and
management are widely discussed. The strategic importance of social media are highly
important for the competitiveness of business environment. The online world is rapidly
evolving with business due to competition and people are attract toward the online shopping
and social media. The business development team of organization have to take part for
business direct or indirect for attract customer and promote product to customer individually.
Thought the business development have to face challenge of intellectual property and articles
was found over the past many years. The phenomenon of social networking and development
of social media has been the most dramatic development in the information age over the
recent years. The journalist and business expertise who tweet them opinion and comments on
the internet for others need to be aware that they could be subject to law suits.
The social network like youtube, Facebook, twitter, Instagram and many other social
networking side are mostly used by youngster and above the age of 30 and 40. Usually those
person who are aware with smartphone and internet, majority of them use social networking
site for own purpose. The business organization also take part as technology develop. People
can buy and sell any product through social media platform.it is not necessary that persons
are belong to specific country.it is not just use for business purpose, the social network site
use for person, professional and education purpose. The site also keep connecting peoples to
chat, calling, share pictures, images and many more. People can develop own page to
distribute own blogs and comment about the specific information which is usually not
available for any source. the social networking site Facebook is one of the most accessible
site among the entire world. The Facebook self-5th community among the largest community
of people. As users increases and technology developed there are always negative side which
cannot avoidable. If business people consider social media as tool to connect with people
then the social media also disaster for business also and they may be terminate entire business
structure in short period.
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Aim:
Advantage and disadvantages of social network in business.
Objective:
 To discuss about pro and cons of social media for business peoples and customer.
 How business developer deals with social media in order to attract customer and
promote product?
 How social media itself invite downfall for any business?
Project scope:
The article provide both side of social media whereas positive and negative. The article
discuss about the how social media and new technology affect the business development and
invite downfall of business in short time. How the business promote their product
individually to customer and how business expand through customer and customer group
circle. How expert advice impact on product and also it affect the business growth and
customer interest.
Literature review:
Social media and internet are two popular technology amount the entire business world.
These are the technology which helps to bought together peoples and put into same platform,
these platform provide to executive the business ability and joint people to change business to
business communication, business to customer communication and customer to customer
communication. The aim of the reports is to provide positive things about the social media
and negative things of social media for both customer as well as business developer.
The social media is one of the biggest platform for marketing, it also called e-marketing. The
social media provide platform to connect people world- wide. The business developer easily
found their current and potential customer. Facebook alone have 1.13 billion users and these
are the large the 5th large community among the world community. All kind of peoples who
are aware with technology they probably use youtube directly or indirectly, personally or
professionally, for knowledge purpose or for study purpose, for entertainment or for fun
purpose. Youtube social site majority access by any users. So the youtube also provide good
opportunity for business expand, develop and aware about the product to customer. The
youtube advertisement play significant role for marketing and promote organization product
or service. Twitter has 313 million monthly active users, Instagram has 500 million users. It
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is not rule and compulsory that business organization can use single platform and single
account in order to promote product or deal with the customer. You can create multiple
account in order to promote product and sell product as per client comment and client likes
about the product.
One of great advantage of all kind of social media is that these can be easy to access and free
to create account. It is also free to upload images, video, chats, conference. Video calling and
many more option that provide detail idea about the product. So the organization only need to
invest time in order to promote product as maximum as they can. There are no expire date
for any social media account, users can use that site life long and available 24 x 7 days.
Sometimes there are paid website for advertisement, but it is not necessary to use paid
website in order to attract customer. This also useful for those business who provide service.
The social media use as encourage the product by sharing. The uniqueness of social media is
that not only you but your follower also get inform about the business product or service.
They are able to get information about the product if they follow the page of that company or
product, also customer get information and updates about the product as company provide
update, there is not necessary to inform each customer about the product. Although people
most like to share thing with their networks by sharing photos, video, articles and hot deals. It
like automatic marketing, it’s like marketing through customer, it’s like marketing through
connect like with network. Unlike other forms of internet marketing, like your site and paid
advertisements, social media is often share with their followers.
This marketing tactics are frequent and effective compare to traditional marketing strategies.
The social media give frequent and effective response, also provide customer like and dislike,
customer choice and interest, the organization can promote product or service as per client
comment.
The social media help to increases brand loyalty, they increasing the reach of your brand. The
social media allows business to increase brand loyalty. According to survey and research the
social habit shows that around 55% of citizen of USA who follow the social media are more
likely to remain loyal to those brands. Social media is more than sales pitch. That provide
two way communication to customer that allow organization to build meaningful
relationships with current and potential customers. This activity make them more confident
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for their decision to trust your business and this way they encourage them to choose your
brand in future.
The social media also helpful for getting information about the customer choice, selection
and potential customer would like to purchase that product or service. This way business
person will take smarter decision in order to promote more product and attract to potential
customer. Example like the social listening allow business person to find the way of how
people feel about your product and your opinion about the brand. Through the social media,
the business person can directly deal with the potential customer with help of chat, audio,
video calling and other many more feature of internet. Through the social media, the
organization can improve product and feature from getting comments, likes and dislikes. The
organization can easily decide the target audience and potential customer about the product in
order to promote more attractive product and make product as per customer feedback and
requirement. The product expand automatically by like, share and subscribe so potential
customer can express them interest and share in their group which useful marketing tool
which 10 to 100% efficiency.
Disadvantages:
It is true that social media is the best platform to attract and hire potential customer. as user
can share about the business product and liked about the product or service but they also
select to share dislike and negative comment about the product. This way if potential
customer attract and hire in short time but also they can invite downfall of business product
and service by negative feedback and comment.
The social media is free for everyone whether for business purpose or for fun. The social
media users have free to access what they want and what they like to interest for product or
not. That means they satisfied with customers or not and in opposite unsatisfied customer
comment negative with the rain of negative words which spoil image of organization
reputation and other product also. It is not only about the customer but it can happen from
your organization employees also. Some of frustrated and hurrahed employee may take social
media as platform and apply their frustration by providing negative comment about the
organization. That create bed scene and affect the image of organization. That look bed for
company.
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The social media have potential for embarrassment. It is easy to access social media, there are
no specific law that you cannot write about the organization so buyers and any other person
who are associate with organization can post whatever they want to post and whatever comes
in to his mind. There are consequences for business and entire group of customer because if
one person put negative comment than entire group read and apply his thought. For example,
if pizza shop do not consider their condition like if customer did not get pizza in 30 minute
then pizza shop have to sell pizza without receive price from customer, but if they deny to
give pizza without considering that condition then social media must use :
#PIZZASHOPFAKEADD# This may viral among the entire groups and other person who
like to have their pizza regular basis.
Through the social media if relationship with customer develop quickly then it can be brake
immediately by dislike, negative comments. The twitter is ahead in this kind of case and
share negative comment about product and service and get frequent reply from other users as
well. Business relationship with customer and trust about the product from customer side
always takes a time to maintain and it is necessary to maintain relationship with customer in
order to develop business. If business have limited resources and small team to manage
customer, it is difficult to maintain image about the business if any negative comment and
negative review about the product and business. There are no limit or specific rules that
restrict organization to upload information, blogs, chats, video and images, this way customer
have many product at same time and cannot find which one is suitable as per requirement and
he or she may get confuse by visiting many product at same time.
People like to monitor each social media network and updates, they also provide questions
and feedback, also post valuable update. That is deciding factor to purchase product or not.
Some people also view this a drawback, the social media comment and view helpful for
product purchase or not and this way negative comment influence the people to do not
purchase product. The negative comment invite business downfall in short duration.
Sometime more promotion and more sending massages, post and update might be irritate for
potential customer and from the result of that, potential customer may dislike post, negative
comment or may exit from the business post. The business organization can use social media
to promote their product but cannot pressurise to purchase the product.
The cybercrime also interested to get information and connect with organization main
security system through internet source. They also provide vulnerable source which affect the
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computer system and entire network of business organization. They are cheat to customer for
the motive of money. The frustrated and cheated customer create scene by twit or negative
comment about the product and this may spoil reliability about the product from customer.
Some fake websites also use brand name of any organization in order to cheat customer and
that affect to the original brand value of business. The social media also use as tool of
betrayal if person or employee may treat by organization badly. The person or employee can
create fake account intentionally to spoil reputation of business. The social media may not
safe, a smart and knowledgeable Hackers can hack company page and post negative and
personal post on social media pages in order to destroy organization reputation. Sometimes
more pages and more promotion of product may annoying for customer and due to frustration
they create negative scene.
Conclusion:
Social media and website is a revolutionary idea with the great future for upcoming scope for
advancements. The social network provide opportunities to all kind and all size of
organization, many organization use these opportunity to enhance product in competitive
market. Organization are have no better platform to convey they massage and inform about
the uniqueness from local product. The social network can use for advertisement and
communicate with customer without third party interference.
With considering all advantages, the problem arise for the security, information leakage and
information overdose. Social media have not specific pattern that how much information
collect and drawn into social page. If information have huge amount then customer or users
might be confuse and irritate. Security might be another issues for information share and leak
concern. The cybercriminal also use this platform to access information and leak personal
information which harm business organization. the upcoming future social media and social
network looks very helpful for business but at the same time they have to face some issue
which cannot avoid and cannot deny.
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