Social Media Marketing: Tools, Strategies, and Analysis Report

This report provides an overview of social media marketing, discussing various platforms and their applications for business promotion. It explores the use of Facebook, Instagram, LinkedIn, Twitter, YouTube, and Google+ for marketing purposes. The report highlights the features and benefits of each platform, such as Facebook's ad features, Instagram's visual focus, and LinkedIn's professional networking capabilities. It also emphasizes the importance of analytics in measuring the success of social media campaigns and recommends LinkedIn and YouTube as effective tools for reaching a wider audience. The report also mentions the usage of various analytics tools for Instagram and Facebook to analyze the customer journey and their preferences. The report concludes by suggesting the use of LinkedIn and YouTube as the best means to advertise for companies like Amazon.

Task 6:
Social media marketing:
Social media marketing is the form of marketing that is very popular
amongst the companies (Dehghani and Tumer, 2015). This is the marketing
technique in which the companies make use of the different social media
channel for the purpose of marketing their products and services.
Benefits:
 cheaper than any other marketing media sources
 helps in analysing the results very soon
 helps in getting feedback from the customers
 helps in building relationships with the customers
Facebook: It is the social media tool that has been used for marketing
purposes by the companies as well as individuals.
Features:
 photo uploads
 interactions
 messenger
 newsfeed
 social plug ins
 events
 timeline
 video calling

 posts
 feedbacks
Business features:
 page insights
 Hash tags
 Stock photography
 Pages manager app
 Scheduled posts
Promotions:
Facebook provides various features for the businesses to use for their
promotional purposes (Virtanen, et al. 2017). It has been analysed that
these features of Facebook can be used to promote the products by posting
the various ads on the exclusive page of the company. The customers can
find it easy to reach to the company’s information through Facebook. Even
this tool helps the many to inform the pope about the various campaigns
and events by the companies.
Instagram:
Instagram is another important social media tool that has been used by the
businesses. This is the medium that allow the people to post their photos,
videos, etc. The development of commercial pages on instagram is also a
great help for the business to reach the customers.

Features:
 Photos
 Videos
 Commercial pages
 Messages
LinkedIn:
It is a site that is used especially for the professional purposes. It is very
formal in nature and is not used merely for chatting with others.
LinkedIn Groups: the groups at LinkedIn are formed in order to support the
business professional to have interactions with each other. The people with
similar industry interact with other and share their knowledge at this
platform.
Twitter:
Twitter is the social media platform that allows the individuals to
communicate by sending the messages or tweets up to 140 words
(Solomon, 2014). Tweets or the messages of the person include the links,
videos, photos etc.
YouTube:
YouTube is the platform that allows the people to post the video ads that
can help the company to reach the target customers. It enhances the

engagement of the customers as video and audio ads drags more attention
of the people.
Google+:
Google plus provides many benefits to the businesses these days. It is one
of the platforms that allow the businesses to be easily available for the
customers. It has been analysed that Google plus provides the facility to the
companies to enhance their SEO values (Chaffey and Allen, 2015)
Analytics: when any of the social media tool is used by the company, it is
also required to analyse the success rate of the usage of that tool for
marketing by the company. Some of the tools for instagram analytics are:
 Iconosquare
 Insta follow
 Union metrics
Facebook analytics: it helps in analysing the overall journey of the
customers. This helps the companies to know about the customers and
their preferences.
Recommendations:
The company can use LinkedIn and YouTube as the social media marketing tools
in order to reach more and more customers. This helps the company to get in
touch with the wider audience.

(Elder, 2017).
This is the picture that suggests that YouTube and LinkedIn are two of the best
means to advertise for the companies like Amazon.