This report provides an overview of social media marketing, discussing various platforms and their applications for business promotion. It explores the use of Facebook, Instagram, LinkedIn, Twitter, YouTube, and Google+ for marketing purposes. The report highlights the features and benefits of each platform, such as Facebook's ad features, Instagram's visual focus, and LinkedIn's professional networking capabilities. It also emphasizes the importance of analytics in measuring the success of social media campaigns and recommends LinkedIn and YouTube as effective tools for reaching a wider audience. The report also mentions the usage of various analytics tools for Instagram and Facebook to analyze the customer journey and their preferences. The report concludes by suggesting the use of LinkedIn and YouTube as the best means to advertise for companies like Amazon.