The Impact of Social Media on the Modern Workplace: A Report

This report delves into the multifaceted impact of social media within the contemporary workplace. It examines how companies are embracing social media for marketing, advertising, and enhanced brand presence, emphasizing cost-effectiveness and wider audience reach. The report highlights the importance of establishing clear social media policies to ensure responsible online conduct, protect company information, and maintain professionalism in communications. It further explores how social media platforms facilitate better recruitment processes, foster collaboration with other companies, improve stakeholder engagement, and streamline employee management. The report also emphasizes the benefits of social media in employee engagement, productivity, and innovation, concluding with a comprehensive overview of its extensive advantages.

Social Media in Workplace

List of Contents
 Introduction
 Social media use in the workplace
 Companies embracing social media
 Advertising through social media
 Policies involving social media
 Communication through social media platforms
 Better recruitment process
 Collaboration with other companies
 Better stakeholder engagement
 Management of employees
 Conclusion

Introduction
 The presence of company in the social media is the new
trend
 Effective use of social media in workplace
 Better engagement of employees and stakeholders
 Enables monitoring and tracking of activities and
performances
 It reaches to large pool of audience
 Allows innovation by collaborating with brands
 Effective communication
 Cost effective activities and business operations

Social media use in the
workplace
 Maintain work life balance with relaxation
 Professional connections are better through social
media
 Easy and fast solution availability for issues
 Discovery of information is fast as well as delivery
 Recognition of employee is possible
 Easy retention of efficient employees
 Boosting the productivity of company by engagement
program on online platform.

Companies embracing social
media
 Effective marketing
 Increases the presence of brand
 Low cost strategy to promote company
 Allows easy communication with clients
 Customer centric product and services can be
delivered
 Awareness about the competing market (Greenwood,
Andrew and Maeve 2016 2)
 More traffic on social platform means more added
customer to the company
 Increased SEO ranking

Advertising through social
media
 It allows to reach a large audience
 Advertising is cost effective
 The brand name is established better in the
marketplace
 Advertising will have no boundaries of location
 The presence in the social media establishes
company’s credibility
 More insight knowledge of the company can be
presented to the customers

Policies involving social media
 The company has to be accurate and honest in the
social platform
 Be respectful to the audience
 Company’s Account ownership
 Be transparent with the employees about social media
presence of the company
 The information of the company is well protected
from Social Media disputes

Communication through social
media platforms
 The communication takes place with maintaining confidentiality
of the company
 Presence of encryption while communicating on online platform
 Maintenance of professionalism while communication
 Better employee engagement
 Better employee performance monitoring (Smith and Rachel
2015 75)
 Helps in developing retention strategies
 Encourages toward innovation
 Abolishes the constraints of geographical boundaries

Communication

Better recruitment process
 Creation of recruitment accounts on social media
 Talents can be recognized on social media activities.
 Monitor the performances of the candidates
 Behavior of the candidates can be obtained from their
social profiles
 Building company’s reputation on social media to
attract talented candidates (Charoensukmongkol 2014
345)
 Organize campaigns on online platform

Collaboration with other
companies
 Collaborate with brands to run campaigns
 It allows to acquire the audience of other brands
 The chances of innovation increases
 Productivity of the company rises (Cardon and Bryan
2015 280)
 Enhances Brand to brand relationship
 It can help to develop new products

Better stakeholder engagement
 Groups on the social media platform can be created
 Stakeholders can be engaged in activities and events
online.
 No requirement of physical presence will allow
stakeholders to attend all the events
 Promotion of strategic stakeholders’ campaign
 Social channels can be utilized to target the required
stakeholder