The Impact and Management of Social Media as a Business Tool

This report provides a comprehensive overview of social media as a pivotal business tool. It examines the various social media platforms and their applications, including marketing, brand awareness, market research, and customer engagement. The report highlights the benefits of using social media, such as connecting with the audience, sharing ideas, understanding market needs, and increasing productivity through customer interaction and media sharing. It also addresses potential risks like reputational damage and security threats, and discusses cloud-based solutions and new technologies like AI and expanded reality. The report also explores ethical implications, particularly in e-commerce, emphasizing the importance of data security and privacy. Finally, the report concludes by stressing the significance of security and responsible use of social media to ensure productivity and sustainability in business operations, supported by relevant bibliography.

Social Media as business
tool
Impact and Management

Social Media
 Social media platform are websites, applications that enable
connecting of people.
 Facebook, LinkedIn, Twitter, Instagram are most prominent.
 Of 4 billion internet users 3.2 billion have accounts on social media.

Social Media as Business tool
 Organisations have associated themselves with social media.
 They are using the platform as business tool.
 It is proving to be of great prominence.

Social media platforms for
Marketing
 Social media due have large audience.
 It is a good platform for marketing.
 It is cheap and target specific.
 Facebook, Twitter and LinkedIn are the most suitable.

Social Media for Brand Awareness
 Social media platform can be used for Brand awareness.
 It can be done by media sharing.
 Media sharing platforms are the most suited.
 Instagram, YouTube, Snapchat and Vimeo are the best.

Social Media for market research
 Social media tools can also be used for market research.
 The research could be done through discussions, surveys and others.
 Discussion forums are the most suited.
 Reddit, Quora, Digg and others are the best.

Social media for Customer
Engagement
 Social media can offer its services in customer engagement.
 Pinterest and Flipboard are the most prominent.

Benefits of using social media
 Enables connecting with the audience.
 Sharing of ideas and thoughts.
 Understanding the market needs.
 Enable the customer to know about the firm.

How social media increase
productivity
 Through connecting and sharing of ideas and thoughts with the
customers.
 Sharing of media earns customers trust and reliance.
 Through discussion, the organisations can learn about the needs of
the customers and make necessary changes accordingly.
 By enabling the users to search through the contents easily.

Risk that needs attention
 Risk of losing goodwill in case any inappropriate or controversial post
is made.
 Security and privacy threats.

Additional Technology
 Security and risk monitoring tools.
 To identify and block malicious and offender posts, comments and
followers.

Benefits of Cloud based solutions
 Cloud based business tool enables saving of cost and physical space
 The cost is saved in buying of equipment and maintenance.
 Cloud also offers expandability of tools and their capabilities.
 Immune to physical Damage.