Social Media Report: Customer Base Analysis for Thomas Cook
VerifiedAdded on 2023/01/23
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Report
AI Summary
This report examines the role of social media in the travel and tourism sector, specifically focusing on the Thomas Cook Group. The report includes an analysis of customer base enhancement through social media, along with an assessment of the technology's impact on the business. The study investigates the importance of social media tools, aiming to identify the benefits and barriers associated with their implementation. The findings, based on a survey, indicate a positive perception of social media's potential to improve customer engagement and business operations. The report also highlights the need for updated technology and the potential for greenwashing, and provides recommendations for the company to improve its marketing strategies. The references include academic sources that support the findings and provide a framework for understanding the impact of social media in the industry.
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