Social Media Report: Customer Base Analysis for Thomas Cook

This report examines the role of social media in the travel and tourism sector, specifically focusing on the Thomas Cook Group. The report includes an analysis of customer base enhancement through social media, along with an assessment of the technology's impact on the business. The study investigates the importance of social media tools, aiming to identify the benefits and barriers associated with their implementation. The findings, based on a survey, indicate a positive perception of social media's potential to improve customer engagement and business operations. The report also highlights the need for updated technology and the potential for greenwashing, and provides recommendations for the company to improve its marketing strategies. The references include academic sources that support the findings and provide a framework for understanding the impact of social media in the industry.

RESEARCH PROJECT
Considering the above-mentioned report, it is
recommended that Thomas Cook Group would require
to take in use of updated technology while operating the
business at international level It is also required for
Thomas Cook Group to keep on analysing the developed
promotions in order to grab the attention of customers
because small unawareness can easily lay company to go
through greenwashing acts This will help company to
enhance profit and sustain for long period of time in
competitive market.
Introduction
Digital technology is being considered as one of the crucial method
that has changed the whole scenario of doing business in present
world On the other side, if it is talked about travel and tourism
business sector digitalisation has helped business organisations that
are working within this section to bring changes based on the
requirements of the technology and current trends. Under present
investigating report, researcher has kept its focus on the technology
and advanced innovations which has helped business companies that
are working within the travel and tourism sector to reshape
themselves while offering different range of services to the
customers or visitors.
Beetham, H. and Sharpe, R. eds., 2013. Rethinking
pedagogy for a digital age: Designing for 21st
century learning. Routledge.
Benckendorff, P. J., Sheldon, P. J. and Fesenmaier, D.
R., 2014.Tourism information technology.
Cabi.
Bizirgianni, I. and Dionysopoulou, P., 2013. The
influence of tourist trends of youth tourism
through social media (SM) & information and
communication technologies (ICTs). Procedia-
Social and Behavioral Sciences. 73. pp.652-
660.
Research Aim:
“To analyse the importance of social media tools in
enhancing the customer base within travel and tourism sector”.
A study on Thomas Cook Group.
Research Objectives:
 To understand the concept of social media within travel and
tourism sector.
 To identify the basic reason behind improving customer base
for a company like Thomas Cook.
 To evaluate the barriers that can be seen by Thomas Cook
while adopting social media as promotional tool.
Interpretation
THEME 1: Aware about the concept of social media technology
Q1) According to you is social media technology is useful for a company? Frequency
Yes 27
No 3
27
3
Yes
No
Interpretation: Based on the above mentioned graph, it can easily be said that social media technology
can help a company in various ways. Here, 27 respondents were in favour of social media and mentioned
that it will be helpful for the company. Only three respondents have mentioned that nothing will happen if
company takes in use of social media.
Social media helpful for an organization to enhance its customer base
Q2) Do you think, if social media could help company in improvising the
customer base?
Frequency
Yes 25
No 5
25
5
Yes
No
Interpretation: Considering the above mentioned graph. Where 25 respondents were in favour of social
media and mention that customer base can easily be into voice through promoting the company in front of
them. Away with this, only 5 has stated that customer base cannot be improvised considering social
media.
Aims and Objectives
References
Recommendation