Analyzing Student Engagement on Conestoga College Social Media

This report provides an analysis of Conestoga College's social media platforms' usage by students, focusing on platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. The study involved a survey of 72 students, revealing that Instagram and Facebook are the preferred platforms. The report assesses the frequency of access, student interest in college-provided information, and the perceived usefulness of the content. Findings indicate that while a significant portion of students find the information useful, there's room for improvement in content relevance and engagement. The report suggests opportunities for the college to enhance communication, transform learning through audio-visual media, and gather student feedback via social media surveys, ultimately supporting the college's mandate. The report concludes that while social media platforms are well-known and considered useful, strategic improvements can further optimize student engagement and learning.

Running Head: SOCIAL MEDIA SITES 1
Using the Conestoga College Social Media Sites
Name
Institution

SOCIAL MEDIA SITES 2
Abstract
Social media has become a critical component in everyday life. As a result, universities and
colleges all over the world have embraced social media as a way of enhancing the learning
experience of its students. Conestoga College uses social media sites such as Instagram,
Facebook, Twitter and LinkedIn to communicate with the students and the rest of the world.
This report provides an insight regarding the overall use of the Conestoga College’s Social
Media platforms by the students to obtain material information regarding the college and their
studies. It is also intended to provide an overview of the ideas and opportunities that may be
made available to have these social media platforms support the college’s mandate.

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TITLE: Using the Conestoga College Social Media Sites
BY: your names
DATE:
Summary
This report provides an insight regarding the overall use of the Conestoga College’s Social
Media platforms by the students to obtain material information regarding the college and their
studies. These social media platforms include Facebook, Twitter, Instagram, Youtube, and
Linked. The information is intended to provide an overview of the ideas and opportunities that
may be made available to have these social media platforms support the college’s mandate.
Introduction, objective and Methodology
Social media has become a critical component in everyday life. As a result, universities and
colleges all over the world have embraced social media as a way of enhancing the learning
experience of its students (Peruta and Shields, 2016). In the same way, Conestoga College uses
social media sites such as Instagram, Facebook, Twitter and LinkedIn to communicate with the
students and the rest of the world. This report researches the use of these social media sites by
the students at the college to communicate with their friends and access important information
about the college. Specifically, it examines the use of these social media platforms by students
and the rate of interest in the information that the College provides through these sites. It also
seeks to establish the frequency with which the students visit and access the Conestoga College
social media platforms. Further, it evaluates how the students rate the usefulness of the
information provided by the College through their social media platforms. By and large, this
report is intended to identify the opportunities and ideas to have these social sites support the
mandate and long term goals of the college. The study involved the conducting of a survey
across the college among students. Approximately 72 students were selected and participated
in the survey. We used a random sampling technique to select the participants of the survey.
Research Findings- current situation
According to the survey conducted, students prefer Instagram and Facebook as the main social
media sites for following, connecting to and interacting with the Conestoga College.
Approximately 79.17 percent prefer using Instagram while 73.61 percent prefer using
Facebook. On the other hand, about 23.61 percent prefer Youtube, 12.5 percent prefer
LinkedIn and the remaining 9.72 prefer the Twitter social platform. With regard to the
frequency of accessing these social sites, it was discovered that 19.44 percent of the students
visit the site multiple times in a day, and 16.67 percent visit the College’s Facebook page at

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least once in a day. 5.56 percent visit these sites at least 3 to 5 times in a week, 9.72 percent
visit at least once a week, 8.24 percent visit between 3 to 5 times in a month. 8.33 percent
access the sites less than once in a month while 31.84 percent never visit the site at all.
Of the students surveyed, 53 percent revealed that they are very interested in the information
that the college provides through the social media platforms. On the other hand, 28 percent
revealed that they are somewhat interested while 13 percent were not sure about the rate of
their interest in the information. 6 percent of those surveyed said they were somewhat
uninterested in the information while 1 percent of the students revealed that they were not
interested at all in the information that Conestoga College provides through the social sites.
With respect to the level of usefulness of the information that Conestoga College provides, 58
percent were of the opinion that it is very useful. On the other hand, 25 percent feel that the
information provided is somewhat useful, 15 percent are not sure about the level of usefulness,
and 2 percent believe that the information given by the university through the social media
platforms is not very useful.
Opportunities available
The social media provides a wide array of opportunities for Conestoga College to improve its
communication with the students while at the same time work towards supporting and
achieving the college’s mandate. To begin with, there is room for improvement as regards to
the level of usefulness of information provided in the sites. As noted before, a section of the
students believe that the information posted in these platforms is not useful and relevant. Thus,
the college social media administrator can work towards providing information that is useful to
the life of the students at the school.
Additionally, the social media platforms provide a vital opportunity for the college to transform
learning. It is worth pointing out that the school can make use of audio visual media on
platforms such as Facebook, Youtube and Instagram to provide learning materials and
instructions for the students at the college (Mattis, 2018). In turn, this would transform the
learning process into a more interactive one, while at the same time making the process lively
and interesting (Ridley, 2018). Indeed, this is a great opportunity for the college to improve the
learning process as a means to working towards the mandate of the college.
Furthermore, Facebook, Twitter, Youtube, LinkedIn and Instagram presents an opportunity for
the university to access the views, comments, complaints and recommendations of students
regarding various areas of their student lives (Studio Visual Steps, 2014). As such, the school can
easily conduct social media surveys regarding various issues that affect the students while at
the institution, and using such information to work towards solutions for the students.

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Conclusion
Overall, the Conestoga College social media sites are well known among the students at the
university. Instagram and Facebook are the main social media sites that are used and preferred
by the students to access information regarding the college. Also, a significant proportion of the
students believe that the information provided by the college administration through these
social media platforms is useful and relevant. For this reason, a large proportion of the students
in the college are very interested in the information that Conestoga College provides through
its social media platforms. Nonetheless, there is room for improvement and the college can use
the site to improve communication with the students and transform the learning process in a
bid to achieve the mandate of the university.

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TO: Robin Spark,
Vice President Student Services
FROM:
SUBJECT: Conestoga College Social Media
DATE:
Dear Robin,
Please find attached the report from our investigation of the student’s use of the Conestoga
College’s social media sites.
We began investigating the issue because it appeared as though a significant proportion of the
students were either unaware of the school’s social media sites and its activities, or showed
little interest in the information provided by the university from these social platforms.
We surveyed students across courses to establish their current knowledge on the Conestoga
College’s social media platforms and the resources that can be accessed through these sites. It
was also aimed at establishing how much they were interested in participating in these social
sites and take advantage of the opportunities that they have to offer to the students.
The survey seems to indicate that a majority of the students are interested in the information
that Conestoga College provides through their social media platforms. Additionally, a large
proportion of the students regard that the information provided on these social sites are very
useful. Of all the social media platforms used by the college, Instagram and Facebook are the
most common sites used by the students to follow and connect with Conestoga. Overall, only a
small percentage of the students surveyed visit the social media platform multiple times in a
day.
Please let me know if you have any questions about my findings. You can contact me at
[e-mail].

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References
Mattis, W. (2018).
How Universities Should be Using Social Media. Retrieved from
http://www.qs.com/how-universities-should-be-using-social-media/
Peruta, A., & Shields, A. (2016). Social media in higher education: understanding how colleges
and universities use Facebook. Journal Of Marketing For Higher Education, 27(1), 131-
143. doi: 10.1080/08841241.2016.1212451
Ridley, D. (2018).
How Today’s Colleges and Universities are Using Social Media. Retrieved from
https://vtldesign.com/digital-marketing/social-media/how-todays-colleges-and-
universities-are-using-social-media/
Studio Visual Steps. (2014).
Working with Facebook (1st ed., pp. 3-18). Studio Visual Steps.

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APPENDIX
Social Media Survey
(72 responses)
1. How often do you use these Social Media platforms?
Facebook
Multiple times a day 34 (47.22 %)
At least once a day 14 (19.44 %)
3-5 times a week 5 (6.94 %)
At least once a week 2 (2.78 %)
3-5 times a month 3 (4.17 %)
3-5 times a month 0 (0 %)
Less than once a month 1 (1.39 %)
Never 13 (18.06 %)
Twitter
Multiple times a day 4 (5.56 %)
At least once a day 3 (4.17 %)
3-5 times a week 5 (6.94 %)
At least once a week 3 (4.17 %)
3-5 times a month 3 (4.17 %)
3-5 times a month 3 (4.17 %)
Less than once a month 4 (5.56 %)
Never 47 (65.28 %)
Instagram
Multiple times a day 47 (65.28 %)
At least once a day 9 (12.5 %)
3-5 times a week 4 (5.56 %)
At least once a week 1 (1.39 %)
3-5 times a month 0 (0 %)
3-5 times a month 0 (0 %)
Less than once a month 3 (4.17 %)
Never 8 (11.11 %)
YouTube
Multiple times a day 44 (61.11 %)
At least once a day 14 (19.44 %)
3-5 times a week 6 (8.33 %)
At least once a week 2 (2.78 %)
3-5 times a month 3 (4.17 %)
3-5 times a month 1 (1.39 %)

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Less than once a month 2 (2.78 %)
Never 0 (0 %)

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10
LinkedIn
Multiple times a day 2 (2.78 %)
At least once a day 4 (5.56 %)
3-5 times a week 3 (4.17 %)
At least once a week 5 (6.94 %)
3-5 times a month 3 (4.17 %)
3-5 times a month 4 (5.56 %)
Less than once a month 9 (12.5 %)
Never 42 (58.33 %)
2. Which of these social media platforms do you follow, connect to or are friends with
Conestoga College social media platforms?
Facebook 53 (73.61 %)
Twitter 7 (9.72 %)
Instagram 57 (79.17 %)
YouTube 17 (23.61 %)
LinkedIn 9 (12.5 %)
3. How often do you visit these Conestoga College social media platforms?
Facebook
Multiple times a day 14 (19.44 %)
At least once a day 12 (16.67 %)
3-5 times a week 4 (5.56 %)
At least once a week 7 (9.72 %)
3-5 times a month 4 (5.56 %)
3-5 times a month 2 (2.78 %)
Less than once a month 6 (8.33 %)
Never 23 (31.94 %)
Twitter
Multiple times a day 1 (1.39 %)
At least once a day 1 (1.39 %)
3-5 times a week 4 (5.56 %)
At least once a week 5 (6.94 %)
3-5 times a month 4 (5.56 %)
3-5 times a month 0 (0 %)
Less than once a month 2 (2.78 %)
Never 55 (76.39 %)

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Instagram
Multiple times a day 13 (18.06 %)
At least once a day 13 (18.06 %)
3-5 times a week 4 (5.56 %)
At least once a week 11 (15.28 %)
3-5 times a month 4 (5.56 %)
3-5 times a month 4 (5.56 %)
Less than once a month 4 (5.56 %)
Never 19 (26.39 %)
YouTube
Multiple times a day 10 (13.89 %)
At least once a day 7 (9.72 %)
3-5 times a week 8 (11.11 %)
At least once a week 7 (9.72 %)
3-5 times a month 6 (8.33 %)
3-5 times a month 8 (11.11 %)
Less than once a month 6 (8.33 %)
Never 20 (27.78 %)
LinkedIn
Multiple times a day 3 (4.17 %)
At least once a day 3 (4.17 %)
3-5 times a week 1 (1.39 %)
At least once a week 1 (1.39 %)
3-5 times a month 4 (5.56 %)
3-5 times a month 1 (1.39 %)
Less than once a month 5 (6.94 %)
Never 54 (75 %)
4. How would you rate your interest in the information that Conestoga College provides
through their social media platforms?
Very interested 38 (52.78 %)
Somewhat interested 20 (27.78 %)
Not sure 9 (12.5 %)
Somewhat uninterested 4 (5.56 %)
Not interested at all 1 (1.39 %)

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5. How would you rate the information that Conestoga College provides through their social
media platforms?
Very useful 42 (58.33 %)
Somewhat useful 18 (25 %)
Not sure 11 (15.28 %)
Not very useful 1 (1.39 %)
Not at all useful 0 (0 %)