Social Media Marketing Strategies for Save the Children Organization

This report analyzes the strategic use of social media platforms by organizations, specifically focusing on the non-governmental organization (NGO) Save the Children. The report explores the importance of social media in establishing a business strategically, facilitating easier communication, and promoting a brand to a target market. It delves into the use of Twitter, Facebook, and Instagram by Save the Children, highlighting how these platforms contribute to celebrity endorsement marketing, open communication channels, and the promotion of services and brand value through hashtags and targeted messaging. The report references secondary research and relevant literature to support its findings, ultimately concluding that social media is essential for organizational advancement in marketing and promotion. It also provides a list of references used in the report.

Social Media Project
Name of the Student
Name of the University
Author’s Name
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Table of Contents
Purpose / Background.....................................................................................................................3
Body / Details...................................................................................................................................3
Closing..............................................................................................................................................4
References.......................................................................................................................................5
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Purpose / Background
In recent time, social media platform like Facebook, Twitter, Instagram and LinkedIn has been
rated as one of the most nurtured social media tools that help an organisation to establish their
business strategically. The demand, as well as the use of social media, is rising day by day just
because it makes the communication easier in the environment. In this detailed discussion, the
learner would be focusing on the importance of social media in an organisation. In the context
of this statement, the learner would discuss the organisational situation of Save The Children,
NGA, Canada. The chosen NGO is using all top-rated social media networks such as Instagram,
Linkedin, Facebook, Twitter and Pinterest, among which the learner will discuss over three
selected social media (Save the Children, 2018).
Body / Details
Secondary Research
Social media is a current digitalised tool that is being used by most of the organisations for
promoting their brand among the customers or market. The social media is even helpful for
connecting audience or people with business will be discussed in detail with an appropriate
example. The social media like Facebook, Twitter, Instagram, LinkedIn and Pinterest are the
social media that are being used by most of the organisations for displaying their message to
their targeted customers (Aichner & Jacob, 2015).
Company use of Social Media
Twitter
It is one of the top-rated social media sites, which has also been popular as celebrity media
page (Jiang & Shen, 2017). Twitter has been considered as social media that helps an
organisation to transfer the message shortly and simply to the targeted audience. The chosen
organisation is using this social media because celebrities use Twitter and hence it works as a
celebrity endorsement marketing technique.
Facebook
Facebook is another giant social media that is acting as an open media channel for an
organisation (Bačík et al. 2015). The chosen NGO is using this giant social media network for
promoting their types of services in all over the world. The benefit of Facebook is it can be
reached to large numbers of the audience from one single page or group.
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Instagram
It is also known as one of the excellent social media network or site that helps an organisation
to promote its brand value as well as a message in a broader way. By using Instagram, the
organisation is promoting its services and purpose of business to its targeted customers or
audience. The hashtag is the key factor that is being used on Instagram for spreading the
message to the targeted audience (Latiff & Safiee, 2015).
Closing
As per the given case scenario, it has been articulated that use of social media is now becoming
the need for any of the organisation as it gives organisational advancement in the field of
marketing and promotion. From the discussion, it has been perceived that Facebook, Twitter
and Instagram are the respective social media network, which is helpful for the promotion of
the brand, brand value and the services offered by this NGO to its targeted audience.
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References
Aichner, T., & Jacob, F. (2015). Measuring the degree of corporate social media use. International
Journal of Market Research, 57(2), 257-276.
Bačík, R., Fedorko, R., Kakalejčík, L., &Pudło, P. (2015). The importance of Facebook ads in
terms of online promotion. Journal of Applied Economic Sciences, 10(5), 35.
Jiang, J. X., &Shen, M. (2017). Traditional Media, Twitter and Business Scandals.
Latiff, Z. A., &Safiee, N. A. S. (2015). New Business Set Up for Branding Strategies on Social
Media–Instagram. Procedia Computer Science, 72, 13-23.
Save the Children. (2018). Official USA Site - Save the Children. [online] Available at:
http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6115947/k.B143/
Official_USA_Site.htm [Accessed 13 Mar. 2018].
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