BCO6653: Social Media Impact on Knowledge Management Analysis

This report investigates the impact of social media on knowledge management within organizations. It begins with an abstract summarizing the study's focus on identifying the effects of social media on knowledge management, addressing IT management issues, and analyzing literature. The introduction outlines the report's structure and the role of social media in knowledge management. The literature analysis explores social media's influence on knowledge sharing, discussing discussion groups and their impact on organizational performance. The report examines how social media supports knowledge management, overcoming limitations of previous technologies. It discusses how social media affects organizations, from marketing to operations, and how it facilitates transparency and overcomes issues associated with previous knowledge management tools. The study uses literature analysis to explore the impact of social media on organizations, providing insights into how social media affects knowledge management and addresses IT management issues.

Management of Information Technology (BCO6653)
Current Practice Analysis for
SOCIAL MEDIA
Submitted by:
Place your student numbers and names here
Date
Management of Information Technology (BCO6653)

Current Practice Analysis for place current practice topic here
List your names here followed by a comma and your email address:
Jane Smith, [e-mail]
Abstract
The report will focus entirely on identifying the impacts of social media on knowledge
management. There are several issues that arises with the use of social impact and thus it
becomes essential to implement proper measures that will protect the system and organization
from getting impacted. The report has identified the knowledge management effectively. The
report has focused on analysing the concept behind impacts that are created on the knowledge.
The report included literature analysis along with all the necessary details. The great power
that is offered with the knowledge has hugely become one of the essential resource for
performing the organizational activities and ensures better development with the use of
expertise, solving several problems and incrementing various learnings which will be
organizational. The report has intended all the necessary details that can enhance the
performance of the social media within the organization.
Introduction
The main aim of the study is to describe how social media has its impact upon all the
several organizations. There are a number of IT management issues which are required to be
solved utilising social media and such impact of social media has been well depicted within
the entire study. Social media plays a very important role in the knowledge management of
the organizations. Knowledge management is basically a management which is totally
systematic and it is actually capable of managing all the various assets of the knowledge of
Management of Information Technology (BCO6653)

Topic name here; Current practice analysis for Management of Information Technology 2
the organization for the creation of value and also for meeting all the several strategic as well
as tactical needs. It comprises of various procedures, strategies as well as systems which will
be sustaining and enhancing the knowledge creation, sharing and storage as well.
Organizations have been observed to have begun to utilise social media for enabling both the
sharing of knowledge as well as participation with the main objective of the improvement of
several operations of the business. In this particular context, social media have been
potentially supporting a full wide range of several practices of the knowledge management. In
the various communities which are virtual, the intervention of knowledge by any kind of
expert can be totally ensuring the creation of knowledge as well as the dissemination of
knowledge on a specific continuous basis.
Literature analysis
Social Media and Knowledge Management
All the various social technologies can be offering a specific potent means for various
organizations for the main purpose of managing their flows of information and thus will be
inducing several alternations within all of their systems of knowledge management which can
be directly connected to all the various improvements of the performance. There has been a
huge growth which has been observed by the utilisation of social media within all the several
organizations considering the particular impact which this may be possessing upon the sharing
of knowledge in a specific kind of the system of knowledge management- Discussion groups
based upon the CoP or Community of Practice. There is a great focus which has been
provided upon the tool of knowledge management as it will be actually offering all the various
employees with a huge opportunity of strategically reaching out to all the various sets of
people within all of their community of practice and also for engaging in the exchange of
information as well as communication (Kane 2017). There has been a method of the analysis
of content which has been utilised for properly investigating two intermediate mechanisms of

Topic name here; Current practice analysis for Management of Information Technology 3
information that all the various discussion groups of knowledge management of social media
are greatly theorized for both the generation as well as the quantification of all of their great
effects upon the productivity of labour. There have been a number of findings which gives us
the particular evidence of the discussion groups of knowledge management positively
impacting upon the performance of the organization with the help of specific embedded
information and also through sharing information utilising social media. The great power of
the knowledge has hugely become a very much essential resource for several organizations in
developing the expertise, solving several problems and incrementing various learnings which
will be organizational. It is even an important resource for initiating various full new
situations for the organization as well the individual in the current time and also in the
upcoming future. The specific velocity which is amplified and the particular nature which is
dynamic of the full new economy, specifically partnered by various advances in the
technology which is substantial has greatly developed a kind of incentive for various
organizations in both reconciling as well as utilisation of their knowledge for the main
purpose of the generation of knowledge over a particular sustained time period. An utilisation
of various intangible assets of firm has been well functioned as a specific catalyst for the
creation of a specific advantage over some other organizations which have been currently
operating within the market. Knowledge management is basically considered to be a particular
kind of discipline which will be actually promoting a kind of approach which will be specially
integrated for the identification, capturing and the evaluation of various information assets of
the enterprise involving the various databases, processes as well as documents. The specific
proliferation of the usage of social media has highly permeated several organizations in both
formal as well as informal way. Social media is capable of allowing various users to properly
interact with a great diverse set of people, with a specific kind of expertise across a wide
range of various areas of operation. All the different kinds of information which have been
collected from such kind of interactions based upon work with people is actually the basic

Topic name here; Current practice analysis for Management of Information Technology 4
purpose which the knowledge management discussion groups will be providing. Such kinds
of operations can be helping various organizations in obtaining feedbacks and also in
analysing several interactions with the users for the main purpose being the improvement of
the procedures of work and also the outcomes as well. Several platforms of social media is
capable of enabling several features for interpersonal sharing of information which one can
easily investigate the particular impact upon all the organizational measures of the
performance.
Impact of Social media upon organizations
Social media is actually capable of supporting the knowledge management of the
organization with the help of the various affordances which have been evolving that will be
greatly enabled by the infrastructure of IT which will be diverse. The computing of cloud will
be expanding all the different boundaries of the organization management of knowledge,
involving various people rather that some other employees. Social media has been actually
considered to be the broadly adopted technology over the last few decades which has been
greatly affecting various organizations in a number of myriad ways. One of the mostly
essential one is the great effect upon the knowledge management of the organization within
which social media will be greatly overcoming various limitations of all the earlier
generations of all the technologies of the management of knowledge (Nisar, Prabhakar and
Strakova 2019). There are a number of various effects of the social media upon the knowledge
management of the organization. Social media is not actually a class of various technologies
which is monolithic but rather a diverse as well as evolving infrastructure of technology
which will be both supporting as well as altering the specific kind of way people will be
sharing as well as collaborating information. It has been observed that the main aspects of the
social media have greatly gone through a great evolution which has been technological over
the past few decades from that of the computing of cloud to all the various technologies of

Topic name here; Current practice analysis for Management of Information Technology 5
mobile and also into the analytics. Each of certain shifting possess a fully distinct implications
for the knowledge management of the organization and many of which have been yet to be
totally realized. Several trends often suggest the basic fact that social media will be greatly
continuing to be evolving with a number of various technologies that are emerging like that of
AI, reality which will be virtual as well as augmented which will be furthermore influencing
the basic way the knowledge management of organization will be practiced. This particular
perspective which is evolutionary will be actually suggesting that we are a much closer to the
starting rather than the end of the way social media will be actually affecting various
organizations and the several practices of the management of knowledge. A wide perspective
upon the social media can be providing a number of various open areas for properly
researching in the upcoming years. Social media has been greatly impacting various
organizations in a specific myriad of various kinds of ways, starting from that of the
marketing to recruiting as well as several operations. However, it will be really difficult to
proper discuss as well as document various implications of the social media upon the
organizations within a single paper. Due to this purpose, the paper has been focused upon the
management of knowledge within organization by the utilisation of social media. Several
scholars of IS have been long focused upon the particular concept of receiving the appropriate
information to the correct group of people and at the proper time and this can be an essential
source of a specific competitive advantage for all the different kinds of firms. An appropriate
focus upon the management of knowledge also possess a significance which is practical
because it is considered to be the great significant effect of the social media upon several
organizations. Several initiatives of the management of knowledge in the earlier decades
which greatly attempted towards the utilisations of IT for supporting various objectives have
not at all met all of their various goals and have been considered as great failures (Sigala and
Chalkiti 2015). Some of certain kinds of failures have actually been the specific result of
various limitations of the particular technology itself. Some of the great failures have also

Topic name here; Current practice analysis for Management of Information Technology 6
attributed towards all the various factors which are organizational. The contribution to the
systems of knowledge management is known to be actually requiring an extra work and has
also lessened the specific value of several employees to the firm, making all the several
employees totally reluctant towards the contribution of the particular knowledge to that of the
system. The various affordances which have been offered by the current platforms of social
media will be actually allowing various organizations to totally overcome a number of various
challenges which have been greatly experienced in the earlier generation of the tools of
knowledge management. The particular affordance of the social media of the transparency
will be overcoming all the various limitations of the previous knowledge management which
actually treated knowledge as a particular substance by preparing various contributions of one
totally available for others. By the process of automatic recording, work will be done over
various platforms which will be digital and it will be actually helping a lot in capturing
knowledge because it is actually embedded in common practice rather than totally reserved as
a specific abstraction. This particular transparency will be actually realizing that all the
employees are actually acquiring this particular knowledge. Social media will be greatly
overcoming all the various issues of the organizations which will be greatly associated with
all the previous tools of knowledge management.
The platforms of social media will be actually overcoming the great lack of the
incentives for directly contributing by the automatic preservation of the specific interaction in
between all the various members of the team for a use later on by some others. Like for an
example, the single enterprise platform is capable of monitoring all the various interactions
upon the internet which an employee will be actually engaging in as a specific kind of result
of all of their normal interactions within the work via email or rather posts of public blog.

Topic name here; Current practice analysis for Management of Information Technology 7
Literature analysis summary
The literature analysis has been able to clearly describe all the various implications of
the social media that will all be greatly evolutionary for the management of knowledge of the
organization. It provides with the great idea or concept regarding all the various benefits of
the information, management of knowledge and the smart organizations. The literature review
has been actually based upon all the various implications of the social media upon the
knowledge management of various organizations.
Current Practice Section
The practice that is being focused for this paper is knowledge management.
Knowledge management plays an essential role as it manages data effectively. It becomes
very much essential to understand the way knowledge can be managed between organizations.
Knowledge management plays a crucial role as it enhances the performance of the social
media. Knowledge management is referred to the concept of creating, sharing, using and
managing the knowledge and information that is associated with the organisation. This is
mainly referred to the multidisciplinary approach that can has the potential to manage the
organisational objectives by using the effective measures of managing the data. Social
Platforms based upon cloud expanding the KM boundaries
The particular social media which has been actually based upon the cloud has totally
altered all the various needs of the particular access which are proprietary and also all the
various protocols which are complex for uploading the content. Any kind of user possessing
with a web browser which will be standard now possess with the particular access to all the
various tools for the management of knowledge which will be greatly sophisticated. Like for
an example, Wikipedia has been allowing any visitor to directly edit the website page with a
single click of the button within the window of the browser. All the various platforms of
blogging will be actually allowing all the various users to directly simply write online in a
number of same ways as they have done in a processor of word. Due to the decrementing

Topic name here; Current practice analysis for Management of Information Technology 8
expense of the infrastructure of IT, several companies will be offering a great access to all of
the services at no cost to a specific user, monetizing the content in a number of various ways.
As a result, it has been observed that people have greatly obtained a much wider access to the
incrementing tools which are greatly sophisticated for the knowledge sharing. This particular
shift from all the proprietary knowledge management systems towards all the broadly
available social media platforms based upon the cloud possess a huge number of several
implications for the knowledge management of the organization.
Recently, all the various platforms of social media are seen to be obtaining a great
advantage of a huge amount of data which has been available and that has been generated by
all the various users for providing a much wider insight into all of the collaborations through
the analytics. Like for an instance, the historical data collaboration which have been already
preserved by the Wikipedia will be actually allowing research for studying the specific kind of
collaboration which will have been much difficult in the earlier generations involving the
relationships which are recursive and complex communication networks. This particular data
can even be combined with some other sources of data for a much wider insight. The
particular combined data can be actually revealing if any particular individual is a product’s
regular customer allowing various companies to directly advertise to the specific individual
dependent upon the insight. Similar kind of data has been recently available to all the various
managers all of whose various companies will be utilising the platforms of social media for
the sharing of information and this particular data can be utilised for providing an insight
which will be unprecedented into particularly the way the organizations will be actually
working (Khan and Khan 2019). Such capabilities of the analytics can be greatly utilised for
the identification of all the best practices for the sharing of knowledge among all the various
employees and also for offering a specific platform for propagating all of the various practices
to different employees. They can be utilised for identifying all the various individuals which

Topic name here; Current practice analysis for Management of Information Technology 9
have been requiring all the various skills for a specific kind of project and will also be helping
a lot in identifying all those employees that may be working altogether.
There is a particular kind of study which utilises the particular diffusion of the theory
of innovation for particularly determining the specific kind of relationship in between the
leadership which will be transformational and the innovation of the employee via the specific
mediation of the learning of the organization (Zhang et al. 2015). The results of the study have
been clearly indicating that the particular leadership which will be transformational has a great
impact upon the learning of the organization and also on the sharing of the knowledge. In the
similar kind of way, the learning of the organization and the sharing of the knowledge have a
specific kind of great impact upon the innovation of the employee. The specific kind of
leadership which is transformational is known to be indirectly influenced greatly by the
innovation of the employee via the sharing of knowledge and the learning of the organization.
Now surprisingly, the influence of the utilisation of the social media which will be moderate
upon the particular kind of relationship in between the learning of the organization and the
innovation of the employee has been proven to be totally insignificant. Social media
utilisation possess a great significant effect upon the particular relationship in between all the
various insights which will be informative by the proper demonstration of the leaders of the
public sector properly undertaking the kind of role which will be transformational. It will be
greatly encouraging all the various followers for utilising the sharing of knowledge and the
social media can be helping a lot in facilitating the innovation of the employee in the specific
sector which will be public. The specific kind of leadership which will be transformational
possess a great impact upon the learning of the organization and it will be promoting the
sharing of knowledge within all the various organizations. The usage of social media has
greatly moderated the specific kind of relationship in between the sharing of knowledge and
the innovation of the employee.

Topic name here; Current practice analysis for Management of Information Technology 10
There is a specific kind of study which particularly investigates the specific kind of
relationship in between the utilisation of social media and the creativity of the employee by
the adoption of an approach of the management of knowledge mainly for the purpose of the
consideration of the particular kind of influence of the social networks and connections upon
the creativity of the individuals. The social media is known to be actually empowering all the
various people in the proper engagement in both the collaborative as well as the
conversational knowledge management and this in turn will be actually enriching the
cognitive of the people and also various procedures which will be greatly creative. Some of
the data which have been obtained from the various professionals of Greek tourism have
totally confirmed that the creativity of the employees is greatly related to all of their specific
participation within all the various social networks and also their utilisation of the social
media for both storing as well as searching for any kind of information. Social networks have
been greatly known to be offering a kind of theoretical and practical proof clearly showing the
way how various social networks can be greatly influencing the creativity of all the different
employees.
Comparison of Literature and Current Practice
With the growing technology it has been observed that the organization faces several
IT infrastructure challenges that includes lack of powerful computing platforms, unable to
manage the data and lack of efficient data storage. However in this paper the main focus is on
knowledge management. Knowledge management is one of the biggest concern associated
with the social media and hence it becomes essential to understand the impacts. The report has
focused entirely on understanding the impacts of social media on knowledge management.
The main aim behind focusing on knowledge management is that it helps in solving the most
common business problems and tries to solve the challenges. The main business decision can

Topic name here; Current practice analysis for Management of Information Technology 11
be facilitated with the use of proper practices. Beside all the major practices it can be stated
that impact of social media on knowledge management plays a crucial role.
Conclusion
The report has focused entirely on highlighting the impacts that are created on
knowledge management with the use of social media. The report has included all the
necessary data that can be used for managing the performance of the organization. The
various social technologies that are stated within the report has the potential to impact the
performance of the organization. Knowledge management is one of the important factors that
can be used for the purpose of improving the performance. Social media has become one of
the important role in the knowledge management of the organizations. Knowledge
management is basically a management which focuses entirely on the systematic management
of data and ensures that they are capable of managing all the different aspects associated with
the knowledge of the organization for the creation of value and also for meeting all the several
strategic as well as tactical needs. With the help of the report it will become easy to
understand the rising impacts of social media on knowledge management.

Topic name here; Current practice analysis for Management of Information Technology 12
References
Kane, G.C., 2017. The evolutionary implications of social media for organizational
knowledge management. Information and organization, 27(1), pp.37-46.
Khan, N.A. and Khan, A.N., 2019. What followers are saying about transformational leaders
fostering employee innovation via organisational learning, knowledge sharing and social
media use in public organisations?. Government Information Quarterly.
Nisar, T.M., Prabhakar, G. and Strakova, L., 2019. Social media information benefits,
knowledge management and smart organizations. Journal of Business Research, 94, pp.264-
272.
Sigala, M. and Chalkiti, K., 2015. Knowledge management, social media and employee
creativity. International Journal of Hospitality Management, 45, pp.44-58.
Zhang, X., Gao, Y., Yan, X., de Pablos, P.O., Sun, Y. and Cao, X., 2015. From e-learning to
social-learning: Mapping development of studies on social media-supported knowledge
management. Computers in Human Behavior, 51, pp.803-811.

Topic name here; Current practice analysis for Management of Information Technology 13
Bibliography
Ahmed, Y.A., Ahmad, M.N., Ahmad, N. and Zakaria, N.H., 2018. Social media for
knowledge-sharing: a systematic literature review. Telematics and Informatics.
Aiia.com.au. (2019). Home - AIIA - Australian Information Industry Association. [online]
Available at: https://www.aiia.com.au/ [Accessed 1 Sep. 2019].
Baum, D., Spann, M., Füller, J. and Thürridl, C., 2019. The impact of social media campaigns
on the success of new product introductions. Journal of Retailing and Consumer Services, 50,
pp.289-297.
Dhanesh, G.S. and Duthler, G., 2019. Relationship management through social media
influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review,
p.101765.
Elbanna, A., Bunker, D., Levine, L. and Sleigh, A., 2019. Emergency management in the
changing world of social media: Framing the research agenda with the stakeholders through
engaged scholarship. International Journal of Information Management, 47, pp.112-120.
Liu, Y. and Bakici, T., 2019. Enterprise social media usage: The motives and the moderating
role of public social media experience. Computers in Human Behavior, 101, pp.163-172.
Muniandy, S., Kuan-Siew, K., Thurasamy, R. and Ping, T.A., 2019. The role of social media
on recycling behaviour. Sustainable Production and Consumption
Pee, L.G., 2018. Affordances for sharing domain-specific and complex knowledge on
enterprise social media. International Journal of Information Management, 43, pp.25-37.
Zhou, L., Zhang, D., Yang, C.C. and Wang, Y., 2018. Harnessing social media for health
information management. Electronic commerce research and applications, 27, pp.139-151.