Social Media Project: Company Application Analysis Report

This report presents an analysis of a social media project, focusing on how a chosen organization utilizes various social media platforms to achieve its business objectives. The report begins with an introduction that underscores the importance of social media in today's digital landscape, particularly for non-governmental organizations (NGOs). The report then reviews three key social media applications: Facebook, Instagram, and Twitter. For each platform, it describes its core functionalities and how the organization leverages it to engage with stakeholders, raise awareness, and achieve its goals. The analysis includes specific examples of content shared, such as posts, videos, and surveys, and how the organization uses these tools to interact with the public, build brand awareness, and facilitate communication. The report references key points from workshop discussions on the strategic use of social media for networking, establishing expertise, and targeted messaging, providing a comparative analysis of the organization's current practices against recommended strategies. The report concludes by summarizing the effectiveness of the organization’s social media approach and its alignment with the business goals. The report provides a comprehensive overview of the organization's social media presence and offers insights into its strategies for online engagement.

Running head: SOCIAL MEDIA PROJECT 1
Social Media Project
Student’s Name
Institution Affiliation

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Social Media Project
Introduction
Social media is that encourages the sharing of thoughts as well as information.
Through the design, it is web-based and provides clients simple electronic
correspondence of individuals and organizational data, for example, recordings and
pictures. The web, and internet-based communication specifically, has an intense
instrument for bringing issues to light for social causes and charity occasions (Imran, et
al. 2015). The organization is a non-government organization have additionally adjusted
to the computerized age and utilize innovation to speak with supporters and givers. This
is the period of informal communities, where most of the total population, in any event,
has a Facebook account. Currently, informal organizations can work out as a daily
paper, a virtual exchanging focus; and a stage for discovering occupations, advancing
business, and completing a ton of inventive things. Internet-based life has turned into a
worldwide wonder. Nongovernmental associations have received interpersonal
communication locations, such as Facebook, Twitter, and Instagram use at the
authoritative level for correspondence, backing, raising money, online network building
and different another capacity. To improve comprehension of how to utilize web-based
social networking as a specialized device and its level of incorporation, this investigation
looks at the web-based life nearness and the degree to which is coordinated to the
general correspondence methodology of the association. The following is an illustration
of how the organization is utilizing the social media platforms and the benefits gained
through the implementation.
Facebook

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Facebook has been one of the best long-range social communication sites, since
its launch in 2004. Today, it has more than 2 billion dynamic clients, making it the
biggest informal community on the planet. The exceptional thing about the platform is its
multifunctional interface and dynamic aspect that unites day by day broadcast,
business, as well as sharing mixed media content readily available. Facebook
commands the market with its vital and incessant updates that keep it comparatively
radical, with steady increases of cool new highlights like, area particular, cool status
foundations, and sticker's store, hash-labeling, picture labeling, and substantially more.
Through Facebook, the organization is able to reach out to possible donors,
social workers in addition to other stockholders, for example, every post the
organization makes on a social media platform is an open access for viewers to
comment and at the same time approach new clients, ongoing clients, and old clients,
where the association can collaborate with every one of them. According to Zhang,
(2017), any ticket, video, image, or remark shared is a platform for individuals to reply,
and each response could prompt a webpage visit, and in the end a change. For
instance, new projects the organization intends to implement or projects in progress.
In addition, Facebook rises website traffic, in addition the platform is a major
plausible cause of traffic generator for the organization’s actual site. For instance,
shared blog posts, recordings and other substance from the site, the group of onlooker’s
gets motivation to navigate and visit the site. Subsequently, the association builds up
the chance to rouse guests to make a move by welcoming them to agree to accept to a
mailing rundown or call to plan a free conference, which increase the organization's
popularity and brand name as well.

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Instagram
Instagram is a person to person communication application committed to sharing
photographs as well as recordings. It was beforehand an Apple application, accessible
just on iOS, yet then widened its accessibility, to android, windows and add a site. It is
an important asset for picture advancement for organizations, particularly Instagram
Influencers. The organization uses the integrated platform to share its results, to its
wider follows. Such as relief food donated to the needy, as a result of the stockholders,
develop confidence towards the organization the platform. On the other hand, Instagram
helps the organization showcase their eventful activities such as legislative or legal
documentation, forms and also receipts form projects that the organization is working
on. The sharing aspect helps the organization build trust and also stockholder value
through its operations.
Twitter
Wukich, (2015) argues that the platform is the best communication media after
Facebook. In the present day, open twits break news faster than the media. Customers
can share photos, GIF, chronicles and connects overhaul, interactive media substance
can be shared. Twitter is likewise a vital asset for Digital Marketing for organizations.
The organization uses this platform to communicate with its customers, Dorner, as well
as the outside world on a real-time event such as Dorner projects being unveiled. On
the other hand, the platform is used by the organization in conducting surveys that act
as the main factors in the decision-making process of the organization.

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Reference
Wukich, C. (2015). Social media use in emergency management.
Journal of Emergency
Management,
13(4), 281-294.
Imran, M., Castillo, C., Diaz, F., & Vieweg, S. (2015). Processing social media
messages in mass emergency: A survey.
ACM Computing Surveys
(CSUR),
47(4), 67.
Zhang, N. (2017, November). Social media use and environmentalism in China: a study
of Chinese environmental NGOs’ Weibo use behavior. In
8th Honours
Symposium for Asian PhD students in Communication Research.