Social Media Analytics for Business: Real-Time Analytics Report 2018

This report provides an overview of social media analytics for business, emphasizing its importance in modern communication and marketing. It highlights the use of social media platforms like Facebook, Twitter, LinkedIn, and Skype for business interaction and promotion. The report discusses how social media influences consumer behavior, gathers feedback, and supports data-driven decision-making. It also explores the role of new media and communication tools in globalization, focusing on customer engagement, brand development, and sales. The conclusion underscores the significance of data management tools and analytics in understanding social media's impact on sales, marketing, services, and human resources, noting that outcomes vary from business to business and assist in creating associations with customers and stakeholders. Desklib provides access to this and other study resources.

“SOCIAL MEDIA ANALYTICS FOR BUSINESS”

INTRODUCTION
 Social media has achieved growth in the recent scenario.
 It has developed a strong approach
 Sources are Facebook , Instagram and skype
 These sources assist at the time of communication and
promotion
 Conventional approach of marketing are
a.) television
b.) radio
 Online promotion helps in data analytic
 Cost effective method (Fox, 2013).

IMPORTANCE OF SOCIAL MEDIA
 Provide strong choice to the company
 Grab the attention of the customers
 Enhance the awareness between the customers
 Offer loyalty plans
 Involve customer in the activities
 Assist the business for long term
 Enhances the profits of the company
 Marketing can be done in less time (Haggerty, 2013).

DISCUSSION
 Internet helps to gain knowledge and information
 The information can be accessed easily
 Social medium give influence on the behavior
 It helps to gather views and opinions
 Feedback can be easily given
 Social media
a.) generate ideas
b.) gather information

DISCUSSION
 Social media is used by every person
 Positive, negative or neutral attitude is possessed by an
individual.
 The sentiment supports in emotional approach.
 It is an important approach of products review and it is
important for considering the ideas and attitudes about the
topics and subjects. (Stephens, 2011)

DISCUSSION
 Social media analytics tools emphasis on various companies Like
Bank of Canada, Whirlpool.
 It supports to communicate and get proper feedback.
 The companies emphasis on considering the own views and
feedbacks from various online sources
a.) personal blogs
b.) social network sites in context of decision making.
 Online sites include social media by focusing on views and ideas. It
is hard to deal with those ideas and info from media.
 The individuals have many views and thoughts in context to the
products and services.
 Views are different of an individual. It has a challenge to deal with
the views and ideas about the products and services. (Fox, 2013)

DISCUSSION
 Digital data is offered with data concerned with networks.
 Companies consider new approach with their benefits. These
causes support the businesses to focus on the new markets.
 consumers have a chance to save time and money.
 Thus, the interaction emphasizes on advertising and
management.
 With new media, interaction takes place and it assist in
approaching interpersonal communication. Commercial
online services has a strong idea to communicate.

DISCUSSION
 Opinions has an essential role.
 Online social focuses on different network and information.
This makes strong basis digitally like Facebook as well as
Twitter.
 There are various kinds of social media analytics tools and it
will emphasis on various networks and channels.
 Social media managers connect data to others in the
company.
 As per the author, there are multiple environment like
traditional communication sources.

INTRODUCTION TO NEW MEDIA AND COMMUNICATIONS
 Media and new tools as well as technologies change the lives of
individuals.
 This enhance the communication.
 Modern tool information as well as communication is significant
in context to globalization.
 There has been the rise in mass communication and
interpersonal communication. The web is modifying the
traditional marketing.
 Customers consider use the tool and technology in shopping
views.
 The skill emphasizes on the info of the product influence on the
task of computer associated with marketing (Hu & Liu, 2004)

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media supports people.
 Social media a new methods of online media.
 It helps to exchange the features like involvement and
communication.
 Social media involve in the participation and view from
people who have interest. Interaction is vital with the social
media and it is essential with two-way interaction.
 Societies have interests and most of the social media deal
with the relation and the use of contacts to assist individuals.
 It is significant to emphasis on the views and feedbacks
among the consumer and company (Pang & Lee, 2005)

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media tools helps in
a.) exchange
b.) interaction on routine basis.
 Production supports network to focus on unlimited resources
and it helps in media network at low cost.
 Also deals with special skills and training.
 Individuals emphasis on the production and distribution.
 The two way communication supports in
a.) Two way marketing networks among customer
b.) Company for brand development (Griggs, 2012).

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media focuses on interactive marketing by computer
based communication.
 The production and voluntary network is essential part in
social network.
 The major change from the marketing view is imperative for
the influence. The market specialists emphasize on
communication mix .
 Customer information is essential.
a.) Good marketers emphasize on the task.
b.) Marketer are supported to give proper information.