This research paper examines the role and impact of social media analytics within the business context, focusing on Ernst & Young Global Limited within the technology sector. The study explores the process of collecting and analyzing data from social media platforms to understand consumer behavior, market trends, and improve business strategies. The research employs a quantitative approach, utilizing questionnaires to gather data, and highlights the benefits of social media analytics, such as improved target marketing and competitive advantages. The paper delves into the implementation of effective business design through social media analytics, emphasizing the importance of data analysis and strategic planning. The findings underscore the significance of measuring ROI, designing social media strategies, and increasing audience engagement to overcome challenges. The research also covers the methods used for data analysis, including quantitative and qualitative approaches, and the tools used for data collection, such as questionnaires and interviews. The report concludes by emphasizing the importance of social media analytics for business growth and the need for organizations to leverage these tools effectively.
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