KBS - Assessment 1: Information Social Media Analytics Case Study

This case study, conducted as part of an assessment, delves into the realm of social media analytics with a specific focus on Facebook. The assignment comprises both group and individual case study components, analyzing Facebook's data-driven strategies, monetization methods, user behavior, and the associated risks and opportunities. The group activity involves answering case study questions in a collaborative setting, while the individual component requires students to address application questions independently. The case study utilizes a provided reading that explores Facebook's impact on the news industry and its data practices. The individual questions address topics such as monetization strategies, analytics techniques for monitoring user engagement and content developer sentiment, and the risks and opportunities stemming from increased consumer awareness of data usage. The provided solution offers detailed responses to these questions, demonstrating an understanding of the concepts presented in the reading and lecture materials. Students are also reminded of the academic integrity policy, word limits, and available study assistance resources.