Social Media Analytics Tools Report

This report discusses the social media analytics tool Quintly, detailing its key features, applications, and how it differentiates itself from competitors. It highlights the importance of social media analytics in enhancing business decision-making and marketing effectiveness.

RUNNING HEAD: Social Media and Marketing
Social Media and Marketing
Social Media Analytics

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Table of Contents
Introduction................................................................................................................................2
Key features of the tool..............................................................................................................3
Application of the tool...............................................................................................................4
Positioning and differentiation...................................................................................................5
Latest update regarding the tool.................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
This report has been prepared on the topic “Social Media and Marketing” in which discussion
will be made Social Media Analytics Tools. Social media analytics can be explained as the
process of collecting information or data from the social media platforms and analysis is done
of the data with the help of a special tool known as Social Media Analytics Tools for taking
decisions related to business. This report will discuss a Social Media Analytics tool “Quintly”
which is widely used by businesses. The discussion will be made regarding the key features
of the tool, the manner in which it is used and how it can be differentiated from its
competitors.
Figure 1: Quintly
Source: (Quintly, 2017)

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Key features of the tool
Quintly is a social media analytics and competitor benchmarking tool which is used for the
purpose of tracking the performance of the brand and competitors in the industry. Quintly
provides various advantages to the business through its unique features. One of the features
of Quintly includes competitive benchmarking for getting benchmarks for different social
media channels instantly, evaluating the most suitable content according to the social media
strategy of the business and enhancing the quality of a decision by relying on visualized data
(Vandor, 2016). Another feature of Quintly includes centralised analytics which helps in
tracking different social media platforms, connecting and comparing different pages of the
company and gaining inbuilt metrics for the analysis of different aspects of social media.
Custom dashboards are created for meeting the requirement of the clients and bringing the
dashboards along with a mission control mode on the big screen. Another feature includes
centralised analytics as it covers every social media platforms and the individual report is
provided for every platform (Quintly, 2017).
Quintly uses social media in a professional way by keeping tables on the performance of the
competitors on social media. This tool ensures that the business is tracking social media
metrics. Business can search the brands with the help of their names and provides
information about the authenticated accounts for the selection of the right account. The
dashboard is helpful in providing various important charts and data on a single screen by
using Widgets. This tool helps in analysing the most suitable time for distributing the content
on networks by analysing the time when followers are online. Different features and benefits
are offered by Quintly which differentiate it from the other competitive tools. These features
include centralised analytics, Overall metrics, key influencers, exporting options, customer

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care, chrome extension, creating custom social media metrics, creating multiple sub accounts,
custom dashboard and small reporting (Vardanyan, 2013).
Application of the tool
Quintly is a web-based social media analytics tool which is used for the purpose of tracking
and optimising the performance of every social media channel. With the help of Quintly, a
business can set benchmarks which help in coping with competition and making a decision
regarding the selection of an optimal social media strategy for the business. It is crucial to
gain valuable insights of competitors. Quintly is suitable for agencies and companies of
different industries (Vivero, 2016). This tool can be used by different industries using social
media platforms. Quintly is used by different agencies for the purpose of enhancing the data
and gaining information related to the clients. Agencies are keeping track of different brands
and competitors and providing deeper knowledge of the effectiveness of the campaigns.
Various brands including BMW, Monster, Panasonic, Esurance and Microsoft are using
Quintly as it is a powerful time-saving tool which is allowed these brands to track the
different pages of social media platforms for analysing the changes in an effective manner
(Teodorescu, 2015).
Quintly is used for centralised reporting structure and optimally utilise the potential of the
business for deciding their social media strategy. It helps in dealing with the issues of
businesses by providing them with a customised dashboard. It provides business with a
feature of changing the formats of the reports which reduces the efforts of brand manager. It
is a custom package which helps in resolving the issue by benchmarking the profiles of
competitors on social media and enhances the social media performance of the business. For
example, Deutsche Welle is using Quintly for enhancing the social media audience and
analysing the content of the competitor’s page. Another example is of BMW which is using

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Quintly for saving the time and efforts and tracking a large number of pages on social media
platforms of the competitors and itself for analysing the changes (Jeffrey, 2013).

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Positioning and differentiation
Different aspects of Quintly have helped in differentiating it from the competitors in the
market. These aspects include export and share feature, custom dashboard, Full featured API
and Measurement of the response time. All these features of Quintly have helped in coping
with the competition. Competitors of Quintly are AdLatch, eClincher, Hootsuite, TweetDeck,
Yotpo and Audiense. Quintly is a web-based tool which is used for tracking, benchmarking
and optimising the performance of social media of business. On the other hand, AdLatch is
used by the businesses for the purpose of dealing with the issue of blocked content (Jani,
2017).

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Latest update regarding the tool
The last update regarding Quintly was issued on 3rd March 2017. Customers of Quintly were
requesting to set custom metric names in the dashboard. During this update, this issue of the
customer was resolved. After this update, customers were capable of setting a custom name.
This additional option was added in Quintly as Custom Metric Name option. Another update
made on the same date was groups are returned by listing all the profiles in the API (Quintly,
2017).

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Conclusion
This report has developed the understanding of a social media analytics tool which is being
used by the businesses for enhancing the decision making process. These tools are being used
by the business for enhancing the competitiveness of the business by identifying the patterns
of the customer segments. Marketing effectiveness is increased with the application of Social
media analytics tools. This report has discussed, features of Quintly, the application of tool,
issues or problems it can solve and examples of companies using this tool, positioning and
differentiation aspects and latest updates regarding the tool.

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References
Jani, 2017, “Social media analytics tools comparison 2017”, FLipsnack. Accessed on: 07
September 2017. Retrieved from: https://www.flipsnack.com/blog/social-media-analytics-
tools/
Jeffrey, A., 2013, “Social Media Measurement: A Step-by-Step Approach”, Institute for
Public Relations.
Quintly, 2017, “Social Media Analytics For Media”, Quintly. Accessed on: 07 September
2017. Retrieved from: https://www.quintly.com/media/
Quintly, 2017, “Updates”, Quintly. Accessed on: 07 September 2017. Retrieved from:
https://www.quintly.com/updates/
Teodorescu, H. N., 2015, “Using analytics and social media for monitoring and mitigation of
social disasters”, Procedia Engineering 107, pp. 325 – 334.
Vandor, A., 2016, “Top 5 quintly features you might not know about”, Quintly. Accessed on:
07 September 2017. Retrieved from: https://www.quintly.com/blog/2016/12/top-5-quintly-
features-you-might-not-know-about/
Vardanyan, G., 2013, “Elections, Social Movements and Internet Penetration in Armenia”,
Caucasus Analytical Digest, No. 53–54.
Vivero, D. P., 2016, “The Effect of Educational Content Marketing on Facebook Brand
Engagement”, Catolica Lisbon School of Business and Economics.