Annotated Bibliography: Social Media Marketing and Small Businesses

This annotated bibliography presents a detailed analysis of four articles related to social media marketing and its impact on businesses. The first article, by Godey et al. (2016), investigates how social media marketing efforts of luxury brands influence brand equity and consumer behavior, drawing on survey data from over 845 consumers. The second article, by Jones, Borgman, and Ulusoy (2015), explores the role and economic impact of the internet and social media on small businesses, using a case study methodology with interviews from five small companies. The third article, by Whiting and Deshpande (2014), discusses the importance of social media marketing in improving a company's competitive edge, reviewing existing literature and providing examples. The fourth article, by Markowitz et al. (2014), explores public opinion on the use of drones for conservation science, reporting findings from public polling. Each annotation includes a full reference, a summary or description of the source, a critical evaluation of its credibility, bias, and currency, and a statement of its relevance to the final essay.

Running head: LANGUAGE AND LEARNING – AN ANNOTATED BIBLIOGRAPHY
LANGUAGE AND LEARNING – AN ANNOTATED BIBLIOGRAPHY
Name of the Student
Name of the University
Author Note

1LANGUAGE AND LEARNING – AN ANNOTATED BIBLIOGRAPHY
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. & Singh, R., 2016.
Social media marketing efforts of luxury brands: Influence on brand equity and consumer
behavior. Journal of business research, 69(12), 5833-5841. Available at DOI:
10.1016/j.jbusres.2016.04.181
Godey et al. (2016) in the article entitled “Social media marketing efforts of luxury
brands: Influence on brand equity and consumer behavior” sheds light on the ways in which the
social media marketing might affect the creation of the brand equity and the determination of the
behavior of the clients towards the development of a brand. The report analyses the various
brands that have established themselves as pioneers in the field of luxury. The article was
composed on the basis survey results that were collected from over 845 consumers who have
been using the products marketed by the various luxury brands. The study majorly covered five
major luxury brands that were studied over the social media. The study followed the structural
equation model in addressing the gaps that exist in the literature that have been existent on the
given matter. The credibility of the article is highlighted with the help of the cross-references and
the survey results that have been obtained from over 845 respondents. The study emphasizes on
the preferences of the brands, premium pricing and the loyalty towards the brand as have been
demonstrated by the companies utilizing the social media as a marketing tool. The article is
considered to be non-biased in nature due to the huge amount of data that has been considered
for the article composition. The currency of the article is highlighted through the publication of
the article in the year 2016. The article in discussion is relevant to the study as it emphasizes on
the impact of the social media marketing on the creation of the brand equity and the
determination of the behavior of the clients towards the development of a brand.

2LANGUAGE AND LEARNING – AN ANNOTATED BIBLIOGRAPHY
Jones, N., Borgman, R. & Ulusoy, E., 2015. Impact of social media on small
businesses. Journal of Small Business and Enterprise Development, 22(4), pp.611-632.
Available at DOI: 10.1108/JSBED-09-2013-0133
Jones, Borgman and Ulusoy (2015) in the article entitled “Impact of social media on
small businesses” sheds light on the role of the internet as well as the economic impact of the
same on the various business organizations. The article focusses majorly on the effects of the
internet on the small businesses. The authors in the article tends to highlight the beneficial effects
of the involvement of the internet as well as the use of the social media in case of the small
businesses that have been operative within the international markets. In order to compose the
article, the authors were observed to have used the case study methodology and relied on the
responses that were provided by five managers associated with various small-sized businesses.
The researchers had also visited the concerned organizations in order to have a better idea of the
activities that have been taking place within the workplaces. The article maintains credibility
through the various cross references that the article highlights within the composition. The article
refers to the earlier researches on the given topic of the beneficial effects of the inclusion of the
social media and the effects of the same on the overall development of the small business
organizations. The article is observed to be non-biased in nature as it is observed to be based on
the interviews that were conducted by the authors. The article has been composed in the year
2015 and is thus considered to be current. The article is observed to be helpful since it
demonstrates the understanding the effects of the internet and the social media on the small
business organizations.

3LANGUAGE AND LEARNING – AN ANNOTATED BIBLIOGRAPHY
Whiting, A. & Deshpande, A., 2014. Social Media Marketing: A Myth or a
Necessity. Journal of Applied Business & Economics, 16(5). Available at DOI:
http://digitalcommons.www.na-businesspress.com/JABE/DeshpandeA_Web16_5_.pdf
Whiting and Deshpande (2014) in the article entitled “Social Media Marketing: A Myth
or a Necessity” highlights the importance of the social media marketing as are implemented by
the business organization helps in improving the client base of the organization. The authors
claim that the social media marketing strategies are helpful in developing the client base as well
as help in the increasing of the values that are maintained by the organization. The article was
composed through the review of the existent literature on the importance of the social media
marketing in the improvement of the competitive edge of the company in the international
markets. The article highlights several examples of the effective use of the social media
marketing by companies that belong to varied industries. The article in discussion is known to
have been credible in nature due to the huge amount of the cross references that are used in the
composition of the article. The article highlights the opinions of several other authors on the
positive as well as the negative impacts of social media marketing on the overall success of the
company in the global markets. The article is composed with the review of several existing
studies on the topic and might thus be considered to be non-biased in nature. The article was
composed in the year 2014 and might thus be claimed to maintain the currency as well. The
article in discussion is considered to be relevant for the study since it helps in the overall
understanding of the issues presented by implementation of social media as a marketing tool of
the business firms.