This research proposal investigates the impact of social media and mobile technologies on the Arcadia Group Ltd, a British multinational merchandising company. The study aims to analyze how these technologies influence the company's ability to build customer relationships on a global scale. The research outlines specific objectives, including identifying the significance of social media and mobile technology, assessing their impact on customer relationships, and evaluating the effectiveness of mobile technologies in social media marketing. The proposal includes a comprehensive literature review, examining the significance of social media and mobile technology, and their impact on brand awareness, customer satisfaction, and brand loyalty. The research methodology is detailed, covering the research philosophy, approach, strategy, and data collection methods. The proposal also addresses ethical considerations and measures to ensure the validity and reliability of the research findings, providing a structured framework for a detailed analysis of social media's and mobile technologies' role in the Arcadia Group's business operations and customer engagement.
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