University Assignment: Social Media Impact and Analysis

This assignment analyzes the impact and usage of social media, covering topics such as social networking, media sharing, and communication processes. The student discusses their personal experiences with platforms like Facebook, Instagram, and WhatsApp, highlighting the cultural exchange and communication benefits. The assignment further explores the role of social media in digital marketing, emphasizing its importance for businesses and the rise of digital marketing and SEO. The student also touches upon the significance of social media in professional contexts, including its influence on recruitment and the importance of maintaining a professional online presence. The solution demonstrates an understanding of social media's evolution and its far-reaching effects on communication, marketing, and professional development, supported by relevant references.

Running head: SOCIAL MEDIA
Social Media
Name of the Student
Name of the University
Author’s note

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Question 1
The topic that I find most interesting in the discussion is Social Media. Social media is one of the
most discussed, debated and researched topics in recent times. The relevance of the topic in
today’s time is what interested me. Innovation of any medium of mass communication has been
historically monumental, so is the invention of social media, it is internet based applications and
software that helps a person to connect and communicate with another person or a group who are
geographically separated by are connected with internet and that particular application. There are
some simple prerequisites of social media: A multimedia hardware, internet connectivity along
with an internet based application that a person has access to. The communication process in the
social media is of several types it can be mass communication, many to many as well as many to
one and one to many. It can be one to one interpersonal communication as well (Majchrzak et al.
2013).
There are various types of social media that are available all over the internet such as. Social
networking: this is the most important and most notable form of social media that has garnered a
lot of acceptance and appreciation form people. These are platforms that allow an individual to
connect with people around the globe with a internet service. For example: an individual from
Germany is connected to his or her friend from India through Facebook. Media sharing
networks: platforms that allow transferring and saving files, this is also popular as it has made
this process easy and less complicated some platforms allow mobile devices to save these files
making it further flexible to use and derive whenever necessary, Platforms like YouTube offer
sharing and uploading of video files easy and hassle free people can be engaged, entertained and

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informed at the same time with YouTube. Debate and discussion forums, Content
curation network, blogging and publishing applications etc (Laroche et al. 2013).
Question 2
I have been using Facebook for a long time 6 years to be precise. Over these years I have
made several friends from around the world and this has enlightened me to understand other
culture and appreciate all ethnicity around the world. Facebook have a number of features that
have been upgraded with time people can chat, call send video messages real time.
I am a photography lover and I really like it when people appreciate my efforts, when
Instagram was launched it was like a dream. Instagram is a mobile application that is available
both in IOS and Android platforms and has garnered immense popularity in very less time. The
advent of camera mobile phones has facilitated the idea of this application. I personally prefer
using Instagram more than any other kind of social networking platforms (Perrin 2015).
I also use WhatsApp extensively to communicate with my friends and family the sooth
user interface and hassle free application of this platform has made it easy for me to stay in close
touch with all the people I want to.
Social media is a personal preference because this is a more relevant topic for me.
Aforementioned as an avid user of most social media platforms, I have found the mechanism of
communication in this sector very fascinating. Internet is no doubt one f the greatest invention of
all times. Internet has offered a lot of scope and communication facilities social media is a recent
development and the non-complicated and feasible option for anyone who has a working internet
connection. Social media has upgraded itself so that data consumption of the consumers is also
reduced. With the data rates constantly falling and availability of internet increasing day by day

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Social media is gaining more and more popularity. Starting from interpersonal communication
facility to buying behavior influence all have a significant impact of social media (Perrin 2015).
Question 3
With the modernization of technology in mobile devices like Smartphone and tablets as
well as the increased usage of internet owing to the reduced cost of data and minimum usage of
data by most applications Social Media has soared in its popularity and demand. Social media is
being used extensively by several business organizations and other institutions as well. As social
media offers an easy and hassle free communication options to everyone it has a massive impact
on the professional world as well. Digital marketing is a new form of marketing which is based
completely on social media hence the importance and significance of social media is evident.
Companies nowadays have a separate department for digital marketing (Kim et al. 2013). Digital
media or digital marketing are some of the contemporary terms that are coined after the advent of
social media.
Education also offers a lot of insight in the social media and recognized the importance
and level of impact of this technology hence; social media optimization and digital marketing are
some of the new addition to educational course to help a young professional develop skills and
expertise. An organization nowadays uses social media to promote and market the goods or
services it has to offer. It is a good way to communicate and also have a real time conversation
with the end consumers and the organization. Upgrade of the technology in all social media
sectors have resonated in offering a better and more user friendly usage (Kaur 2016).

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Search engine optimization is a way to promote goods and services in the internet. Key
words are used to search objects and things in search engines these key words have to be
tactfully used in order to get maximum response. Companies nowadays hire people for
marketing who have SEO specialization and minimum understanding of the concept of digital
media preference over people who do not understand the mechanism of social media. Hence the
understanding of SEO will help me grow in my professional sector and understand the marketing
communication field better. The extensive usage of social media in communication in an
organization has reduced the time consumption and made the daily operation of the business easy
and smooth (Fuchs 2017). Nowadays recruiters search social media profiles of applicants to get a
better insight about the person. Platforms like LinkedIn is used extensively by recruiters in order
to hire new people therefore it is important to have a profile and maintain a reputation of
professionalism on social media.

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Reference list:
Fuchs, C., 2017. Social media: A critical introduction. Sage.
Kaur, G., 2016. Social Media Marketing. Asian Journal of Multidisciplinary Studies, 4(7).
Kim, Y., Hsu, S.H. and de Zuniga, H.G., 2013. Influence of social media use on discussion
network heterogeneity and civic engagement: The moderating role of personality traits. Journal
of Communication, 63(3), pp.498-516.
Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How
brand loyalty is affected by social media?. International Journal of Information
Management, 33(1), pp.76-82.
Majchrzak, A., Faraj, S., Kane, G.C. and Azad, B., 2013. The contradictory influence of social
media affordances on online communal knowledge sharing. Journal of Computer
‐Mediated
Communication, 19(1), pp.38-55.
Perrin, A., 2015. Social media usage. Pew Research Center.