Social Media Marketing Strategies for Birmingham Christmas Market

This report examines the application of social media in the tourism sector, specifically focusing on the Birmingham Christmas Market. It highlights the importance of social media platforms like Instagram, Twitter, and YouTube for promoting events and engaging with potential customers. The report emphasizes the use of user-generated content and contests as effective strategies to increase visibility and attract visitors. It also discusses the significance of social media in building relationships with customers and providing personalized experiences. The report presents the innovative ideas for leveraging social media to promote the Birmingham Christmas Market, including creating engaging content and running contests to draw in a wider audience. The analysis includes relevant references to support the findings and recommendations, providing a comprehensive overview of social media marketing within the context of tourism and event promotion.

Social Media in
Aviation & Tourism

INTRODUCTION
 Development of technology has enforced company in tourism to make use of different social media platform like
Intragram, Twitter and You tube to promote more and more business to other individuals.
 Organisation are using social platform to build strong relationship with end customers so that they can be
provided for personalised and better experienced. Birmingham host largest Christmas market in UK that includes
plenty of pretzels, excellent Bavarian beers in Victoria Square. There are more than 180 stalls; visitors can also
enjoyed ice skating at Centenary Square rink. More detailed have been provided on official website of
Birmingham Frankfurt Christmas market so that people can make right decision.
 This report has contained information related to target market, aim and objectives of marketing activity,
timescale involved and the way success can be measured. The festival has been successfully gaining attractive
functional scale opportunities for reaching out to various people from all parts of UK, world and also there are
varied new scale innovation coming on among festival development. Birmingham Festival has been
competitively focusing on new scale creative and innovative goals formulation and also primitively developing
within wider aspects.

3. Innovative idea for using a range of social media
platform
 Most of the individuals spend lot of their time in scrolling social media sites in order to gathered relevant information or have
fun and entertainment by watching videos. In order to promote Birmingham Frankfurt Christmas market 2021 to maximum
number of tourist visitors there are few steps which need to be taken that are explained below as:
 Share user generated content: The first innovative idea that would have in promotion of great Christmas market through use
of range of social media platform is making of personalised or better content so that fans or followers can be motivated to be
part of it for satisfaction of their requirements. Through promoting content or useful, attractive information about the market
such as its speciality, several enjoyment and fun will be available to people. So, by using different social media platform like
Instragram, twitter and Youtube information can be shared to maximum number of individuals in limited time frame.
 Hold contest: Another method to grape attention of people is to organise a contest so that more and more audience can be
introduced and aware of the market held in Birmingham at time of Christmas. Like instragram accounts run several contest on
daily basis that has resulted in overall 70% faster growth of accounts. Dominos has also gained competitive advantages or
generate more awareness among people through holding contest using Instragram. Similar the contest can be innovative idea
that can be used through social media platform to add more and individuals from across worldwide to take part in the same so
that it can be made more interesting.

REFERENCES
 Baptista, J and et.al., 2017. Social media and the emergence of
reflexiveness as a new capability for open strategy. Long Range
Planning, 50(3). pp.322-336.
 Alaimo, C. and Kallinikos, J., 2017. Computing the everyday: Social
media as data platforms. The Information Society, 33(4). pp.175-191.
 Bradshaw, S. and Howard, P., 2017. Troops, trolls and troublemakers:
A global inventory of organized social media manipulation.
 Helms, R., Cranefield, J. and van Reijsen, J., 2017. Social media and
knowledge management: A perfect couple. In Social Knowledge
Management in Action (pp. 1-13). Springer, Cham.
 18 Fun Social Media Marketing Ideas to Spice Up Your Social Media
Campaigns< https://www.lyfemarketing.com/blog/social-media-
marketing-ideas/>.