Research Report: Impact of Social Media on Black Penny's Business

This report, a research project on the impact of social media on Black Penny's business operations, examines various aspects of its social media strategy. The research methodology includes questionnaires to assess the use of social media technologies, the types of platforms employed, and the frequency of their use by management. The report analyzes the data collected, interpreting the findings regarding employee perceptions of social media's impact on profitability, productivity, and customer satisfaction. The report presents the survey results, including the frequency of social media use and the perceived benefits, followed by an interpretation of the findings. It concludes with recommendations for Black Penny, such as increasing investment in technology, upgrading social media strategies, and providing employee training programs to enhance skills and knowledge related to social media's influence on business performance. The report highlights the importance of understanding how social media affects business operations and suggests strategies to maximize its positive impact.

RESEARCH PROJECT-
PART -B

Table of Contents
TASK 2............................................................................................................................................3
2.1 Matching resources' efficiency ........................................................................................3
2.2 Research investigation......................................................................................................4
2.3 Recording and collating data............................................................................................5
TASK 3............................................................................................................................................6
3.1 Research evaluation techniques........................................................................................6
3.2 Interpretation....................................................................................................................7
3.3 Recommendation............................................................................................................10
TASK 4..........................................................................................................................................10
4.1 Covered in PPT ..............................................................................................................10
Conclusion and discussion.............................................................................................................10
REFERENCES..............................................................................................................................12

TASK 2
2.1 Matching resources' efficiency
QUESTIONNAIRE
Name:-
Age:-
Gender:-
Q1. Is Black Penny using advance social media technologies in their business operations?
 Yes
 No
 Not Sure
Q2. Which type of social media platform or technology Black Penny mainly used to increase
profitability and productivity?
 Customer Relationship Management System (CRM)
 Partnership Relationship Management System (PRM)
 Online reservation system
 Mobile Communication
Q3. How often the social media is used by Black Penny management?
 Very Often
 Often
 Not often
Q4. Is the management of Black Penny benefited by using the social media technologies?
 Yes
 No
 Not Sure
Q5. Do customer satisfaction and attraction has been increased by using social media sources
and technologies?
 Yes
 No
 Not Sure

2.2 Research investigation
To research a new conclusions and methods by the researcher it helps in to searching a
needed data and information for the given project by the company this all is considerable to the a
systematic way of searching. For the whole research, the research methodology is categorised in
a correct plan to conduct. There are several various feature methodology in which the whole
research by the researcher can be differentiated into and these are discussed as follows:
Research approach: To investigate the data and information about the research by the researcher
is research approach which is used while analysing. The research approach is differentiated in
two types: inductive and deductive. In the inductive approach, process is defined as it relies on
the innovative theory or ideas while in deductive, process is defined and considered to be testing
theory. In this research, the researcher can make use of the deductive theory because it can help
in investigating to analyse the impact of social media for maximising the consumer purchasing in
the company.
Research strategy: In the research strategy, it should be considered as a plan that is being
implemented step by step and it helps in providing a well way for management of the whole
research systematically and more properly (Luo, Zhang and Liu, 2015). Qualitative strategy and
quantitative strategy are two types of processes which are conducted in research strategy. In this
process, the researcher has to make use of the qualitative strategy because by executing this, the
researcher can get an economic thought of the use of social group media for increasing the
productivity and user interest.
Data collection: In the data collection, there are two types of data is considered such as primary
and secondary. The primary data is defined as the data being collected for the first time and
secondary data is the data that has already been gathered by some outside body. In the data
collection, several methods of primary data has to be considered such as focused groups,
interviews and questionnaire; however, in other process the secondary data includes the data
from journals, books online etc. In this process, the researcher will make use of the primary data
because the information from study and audience must be much useful for direction the research
and for investigating the power of social media on the company.
Sampling: In the sampling process, it considered as in a large population is making a few
samples out of them. The sampling process is divided into several types such as cluster,
multistage, simple random sampling, systematic sampling and stratified sampling. In this

research process, researcher will make use of the easy random sampling because by taking a few
random samples, the people can provide an efficient set of information about the power of social
media and its several types of maximizing the users buying and involvement.
Research limitations: In the research limitations, it has considered to be some methods should
be factorized to act as a challenges and barriers in the research by the researcher. To make an
order more effective and appropriate, the researcher should decide to increase the time of the
research process for helping the researcher, in such a way, they also check the availability of
resources needed to keep it going such as the cost and the time (Kane, 2015). By chance, these
two processes are not there time and cost that case should be considered as barriers and
limitations by the research process. So be always careful for the cost and time should have done
the work in appropriate manner and before deadline so such a factor can act as challenges and
barriers by the research.
2.3 Recording and collating data
Theme 1: Black Penny using technologies in their business operations.
Is Black Penny using social media technologies in their business operations? Frequency
Yes 6
No 3
Not Sure 1
Total 10
Theme 2: Type of social media technology Black Penny mainly used to increase profitability
and productivity.
Which type of social media platform or technology Black Penny mainly used
to increase profitability and productivity?
Frequency
Facebook, Instagram, Twitter etc. 4
Online Relationship Management System (ORM) 2
Online reservation system 3
Mobile Communication 1

Total 10
Theme 3: Very often the technologies are used by the Black Penny management.
How often the social media is used by the Black Penny management? Frequency
Very Often 6
Often 2
Not Often 2
Total 10
Theme 4: The management of Black Penny benefited by using the advance technologies.
Is the management of Black Penny benefited by using the social media
technologies?
Frequency
Yes 5
No 3
Not Sure 2
Total 10
Theme 5: Customer satisfaction and attraction has been increased by using technologies
Is customer satisfaction and attraction has been increased by using social
media sources and technologies?
Frequency
Yes 7
No 1
Not Sure 2
Total 10

TASK 3
3.1 Research evaluation techniques
Such techniques are based on those techniques which are used to determine methods used in the
project effectively (Fuchs, 2017). The brief information regarding influence of social media on
business operations, evaluation techniques will help greatly as well as efficiently.
Qualitative: Qualitative techniques is used to measure techniques such as gaining feedbacks
from customers, interaction and other things with employees. It is a method of inquiry in various
academic discipline involving natural and social science.
Quantitative: Statistical data analysis is determined and evaluated by quantitative approach
effectively. SPSS is an effective tool which helps to analyse statistical data and also provide
definite results from the data and information (Sunstein, 2018). Numerical data is also analysed
by this method.
3.2 Interpretation
Theme 1: Thomas Cook using technologies in their business operations.
Interpretation: In this process, the researcher will ask questions regarding influence of social
media and technologies on business operations. The questions are asked to the employees of
Black Penny restaurant with a group meeting of 10 active members workers. It is identified from
6
3
1
10 Yes
No
Not Sure
Total

the above analysis that there are total 6 employees who thinks that they are taking advantage of
social media technologies at work place (Lee 2014). Three of them does not use social media
platform and rest one is unknown. It can be said that most of the employees are taking benefit of
social media influences.
Theme 2: Type of social media technology Black Penny mainly used to increase profitability
and productivity.
Interpretation: In order to determine the uses of effective technology, tool, equipment towards
employees the researcher has asked questions to a group of 10 workers. Type of social media
platform is mainly used by employees at work place in order to increase profitability and
production, The answer from four employees was Facebook, Instagram, Twitter etc. rest two
through Online Relationship Management System (ORM), three of them with Online reservation
system and rest one is from mobile communication (Niedermeier, Wang and Zhang, 2016).
Theme 3: Very often the technologies are used by the Black Penny management.
0
3
6
9
4 2 3
1
10
Frequency

Interpretation: The often use of social media which has an influence on business operational
activities is used by employees which has been identified to the group of 10 employees
effectively. There are ten employees which were asked this question, in which six employees are
in the favour of using effective social media platform in order to increase profitability and
production. The left two were not in the favour of effective uses and rest two were not sure about
this.
Theme 4: The management of Black Penny benefited by using the advance technologies.
0.5 1 1.5 2 2.5 3 3.5 4 4.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
6
2
2
10
Frequency
5
3
2
10 Yes
No
Not Sure
Total

Interpretation: In this survey, the researcher used some questions related to impact of social
media technology on their business performance to employees. The motive was to determine
whether the technology has a great impact on performance or it is not useful for business
operational activities. After analysing data from 10 employees, it was clear that there are 5
employees using and taking benefits from social media technology and rest three are doing same
as before. The final two were not sure about effective uses.
Theme 5: Customer satisfaction and attraction has been increased by using technologies
Interpretation: The main motive behind this question asked by researcher is to find performance
and satisfaction of customer needs and requirements in terms of effective use of social media
technologies. In this, stage there are seven employees who thinks that the social media platform
influence their operational activities and increase customer satisfaction and attraction which
helps to enhance production and profitability (Habibi, Laroche and Richard, 2015). Rest one
does not think the same and two are not sure about this.
3.3 Recommendation
Recommendations are provided at the end of report in order to analyse further
improvements. It can be understand from the above analysis that there are some certain areas
which requires focus of management in order to make changes for development. These are
described below:
Investment increase: The Black Penny management should try to focus on improving
investments in order to take advantage of latest and upgraded technology which helps to increase
effectiveness of business operations (Ali-Hassan, Nevo and Wade, 2015). This will help to
increase profitability and production.
Yes No Not Sure Total
0%
20%
40%
60%
80%
100%
7 1 2 10 Frequency

Upgrading technology: This is an effective strategy for management which will help to reduce
consequences and further conflicts between management and employees. Upgrading social
technology such as active on Facebook, Instagram, Twitter will help to promote positive
influence.
Employees training and development: Employees training and development programs are
important for business in order to increase skills and knowledge which will enhance productivity
and profitability (VanMeter, Grisaffe and Chonko, 2015). It is recommended to employees of
Black Penny to understand influence of social technology and media on business performance in
terms of operational activities in order to turn it into positive influence that helps to increase
profitability and production.
TASK 4
4.1 Covered in PPT
Conclusion and discussion
It can be concluded from the above report that technology related to social media and
other services has a great impact on business which also helps to increase business performance.
In order to increase business performance and profitability, employees and management should
understand their roles and responsibilities. This will help to run business smoothly and
effectively. It can be also analysed from the above report that there are some certain elements
from which the business is able to increase its profitability and production.

REFERENCES
Books and Journals
Ali-Hassan, H., Nevo, D. and Wade, M., 2015. Linking dimensions of social media use to job
performance: The role of social capital. The Journal of Strategic Information Systems
24(2) pp.65-89.
Fuchs, C., 2017. Social media: A critical introduction. Sage.
Habibi, M.R., Laroche, M. and Richard, M.O., 2015. Advertising in the World of Social Media-
Based Brand Communities. In Handbook of Research on Effective Advertising Strategies
in the Social Media Age (pp. 160-170). IGI Global.
Kane, G.C., 2015. Enterprise social media: Current capabilities and future possibilities. MIS
Quarterly Executive 14(1).
Lee, I. ed., 2014. Integrating social media into business practice, applications, management, and
models. IGI Global.