Analysis of Bulleen Library's Digital & Social Media Marketing

This report examines Bulleen Library's digital and social media marketing strategies, focusing on their tactical execution. The library aims to target young adults and children by leveraging social networking media to promote book reading and expand their online presence. The report highlights the library's use of a website for online book access and its emphasis on customer satisfaction. It also touches upon the library's business objectives and the importance of marketing in achieving profitability. The analysis emphasizes the library's strategic use of digital platforms to engage with its target audience and maintain a positive brand image.

Running head: DIGITAL AND SOCIAL MEDIA MARKETING 1
DIGITAL AND SOCIAL MEDIA MARKETING

Running head: DIGITAL AND SOCIAL MEDIA MARKETING 2
Tactical Execution:
The selected organization for this survey is Bulleen Library. This library has a huge
collection of vintage books. This library also provides a free Wi-Fi facility to its readers. People
can Xerox and sometimes printout their required documents from here. Most of young people
and children are the member of this library (Crittenden & Crittenden, 2015). This library actually
targets young adults and children of this locality, as we all know book reading is the most
influential and effective passtime for any generation of people. Apart from social reasons this
library is also here to do their business and wants to make profits. In such cases, marketing is a
very important aspect. In such case, the library authorities select the social networking media to
brand their image, as they knew with the help of this portal they can target a maximum number
of young people and children also (Hudson, Huang, Roth & Madden, 2016). As per the survey
customer satisfaction is one the most necessary objective for this organization which they
actually maintain. They have their own website as well. With the help of this website, people can
read and access their collected books online. They are also using the digital media portal for
growing and expanding their business.
Reference:
Crittenden, V., & Crittenden, W. (2015). Digital and social media marketing in business
education: Implications for the marketing curriculum.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media
interactions on consumer–brand relationships: A three-country study of brand perceptions
and marketing behaviors. International Journal of Research in Marketing, 33(1), 27-41.