Social Media Marketing Impact on UK Fashion During Covid-19: Burberry
VerifiedAdded on 2022/11/28
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Report
AI Summary
This report, presented as a proposal form, investigates the impact of social media marketing (SMM) on the business performance of Burberry within the UK fashion industry during the Covid-19 pandemic. The background highlights the increasing use of SMM by fashion companies like Burberry to attract customers. The rationale emphasizes the importance of understanding SMM's role in brand performance, especially during challenging times, and its contribution to enhancing marketing knowledge and skills. The aim is to determine the significance of SMM and its effect on Burberry's performance, with objectives including understanding SMM concepts, examining digital marketing tools used by Burberry, ascertaining the relationship between SMM tools and performance, and identifying challenges faced during the pandemic. The literature review cites sources discussing SMM platforms, tools, and their positive impact on company performance. The research methodology outlines a qualitative approach using interpretivism, with primary data collection through surveys and secondary data from various sources. Thematic data analysis will be used, and ethical considerations, including consent and reference lists, are addressed. The report provides a comprehensive overview of the research design, data collection, and analysis methods to assess SMM's impact.
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