Business Communication: An Annotated Bibliography on Social Media Use

This annotated bibliography explores the utility of social media in workplace communication. It references articles discussing the adoption of social networking platforms by businesses, the impact of social media on employee behavior and relationships, and the challenges and opportunities presented by enterprise social media. The bibliography also covers the role of social media in knowledge sharing, innovation, and B2B communication, as well as its influence on brand equity, consumer behavior, and customer satisfaction. The included annotations summarize key findings and arguments from each source, providing insights for practitioners and researchers interested in leveraging social media for effective organizational communication and improved business performance. This resource highlights how strategic social media implementation can foster better communication, enhance marketing efforts, and expand client bases, ultimately impacting an organization's competitive advantage.

Running head: BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
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Author Note

1BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
The communication within the workplace is necessary in order to deal with the proper
distribution of information among the employees of the organization. The use of the social media
might help in productive behaviors on the part of the concerned employees who have been
serving the discussed business organization at the various levels of the organizational hierarchy.
The uses of the social media in the matters ensures the free movement of the knowledge within
the given organization. The employees of the organization might depict the heavy usage of the
social media in the matters that are related to the gathering of the needed knowledge. The proper
knowledge of the organizational matters might help the concerned employees to serve the
organization in a better manner. The following paper attempts to provide annotated
bibliographies on the utility of the social media in the communication within the workplace.
Cardon and Marshall (2015) in the article entitled “The hype and reality of social media
use for work collaboration and team communication” discusses the growth in the adoption of the
enterprises of the social networking platforms by the various business organizations. The study
was based on the survey results that were collected from the several business professionals who
had responded to three different areas of addressal. The study had aimed to discuss the use of the
social networking for the fostering of the better communication within the team as well as the
betterment of the collaborative efforts that have been put in by the various teams within the
organization. The authors of the given article state that the concerned scholars of business
communication might be advised to implement the advancements in the communication within
the organization through the implementation of the enterprising of the platforms of social
network.
Carlson et al. (2016) in the article entitled “Social Media Use in the Workplace: A Study
of Dual Effects” attempts a discussion on the use of the social media in the organization. The

2BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
authors suggest that using the social media might help in discussing the productive behaviors on
the part of the given employees who have been serving the concerned business organization at
the various levels of the organizational hierarchy. The study is majorly based on the matters that
are related to the theory of channel expansion. This theory aims at the examination of the
influence of the usage of the social media on the various relationships at the workplace. These
might refer to the productive factors like the building workplace relationships that are oriented to
the task at hand as well as those that are related to the deviances as depicted by the concerned
employees of the company.
van Osch et al. (2015) in the article entitled “Enterprise social media: Challenges and
opportunities for organizational communication and collaboration” attempts a discussion on the
matters that are related to the opportunities as well as the challenges that are related to the
communication within the organization. The authors aim a discussion on the technologies that
influence the social media enterprises within the organization. The given paper aims at providing
guidance to the various practitioners and the researchers for the understanding of the ways that
might be impactful and the productive in the development of the companies. The authors further
aim to discuss the challenges that are related to the implementation of the enterprising of the
social media within the organization.
Leonardi (2014) in the article entitled “Social media, knowledge sharing, and innovation:
Toward a theory of communication visibility” discusses the various factors that are related to the
implementation of the social media for the transfer of knowledge within the various social
organizations. The concerned author aims at the discussion on the uses of the social media in the
matters that ensure the free movement of the knowledge within the given organization. The
employees of the organization might depict the heavy usage of the social media in the matters

3BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
that influence the gathering of the needed knowledge. The communication within the
organization aims at the enlightenment of the employees at the several hierarchical levels within
the organization in order to deal with the several changes that might be incorporated within the
system. The proper knowledge of the organizational matters might help the concerned employees
to serve the organization in a better manner.
Ellison, Gibbs and Weber (2015) in the article entitled “The use of enterprise social
network sites for knowledge sharing in distributed organizations: The role of organizational
affordances” attempts to shed light on the matters related to the sharing of the knowledge among
the numerous members of the workforce of the organization. The article in discussion aims at
discussing the processes of the implementation of the social media so as to introduce the social
media in the advancement of the goals in both the professional and the personal goals within the
organization. The article suggests that the designing of the tools that are related to the transfer of
the knowledge within the organization.
Vernuccio (2014) aims at the examination of the various emerging strategic approaches
within the organization in order to communicate with the various employees who have been
serving the organizations at the various given levels of the organizational hierarchy. The authors
multitude of the business organizations within the company aim to implement the social media
so as to facilitate the smoothness of the conversation within the organization. The findings of the
given article aim to discuss that the companies do foster the use of the social media, however, in
a cautious manner. This is due to the large number of the stakeholders that are connected to the
company through the social media. The study discusses the use of the social media
communicational inputs for building the concerned strategies that might help the organization.

4BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
Wang, Pauleen and Zhang (2016) in the article entitled “How social media applications
affect B2B communication and improve business performance in SMEs” attempts to shed light
on the use of the social media applications in the communication within the various business
organizations. The multitude of the business organizations are known to have been using the
numerous social medias applications in order to deal with the communication with the various
clientele of the organization. The usage of the social media as opined by the authors in this
article facilitates the proper communication within the organization might help in the
communication that needs to be implemented among the various organizations. The social media
helps in facilitating the communication within the business organization thereby improving the
performance of the concerned organization.
Godey et al. (2016) in the article entitled “Social media marketing efforts of luxury
brands: Influence on brand equity and consumer behavior” attempts a discussion on the effect of
the communication through the social media on the several luxury products that are marketed by
the proper brands. The authors further suggest that the social media has a huge influence on the
communication and the marketing strategies of the concerned organization. The article further
states that the social media influences on the brands help in the matters that are related to the
marketing strategies of the organization. The article further states that the social media influences
on the brands help in addressing the demands of the concerned clientele of the organization.
Agnihotri et al. (2016) in the article entitled “Social media: Influencing customer
satisfaction in B2B sales” attempts a discussion on the influence and the importance of the usage
of the social media in the matters that are related communication with the external stakeholders
of the organization especially the clientele of the organization. The authors of the article
additionally argue that the social media has heavily impacted the traditional communication

5BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
styles that were majorly adopted by the business organizations for communicating with the
concerned employees of the organization. The social media in this case is observed to have
undertaken the role of the sales communicator within the company. This in turn has helped in the
expansion of the client base of the business organization thereby impacting the overall
performance of the organization. The usage of the social media for the purpose of the
communication with the clientele also helps the company to attain a higher competitive
advantage within the given market.
Schivinski and Dabrowski (2016) in the article entitled “The effect of social media
communication on consumer perceptions of brands” discusses the impact of the social media on
the promotion of the given products. The authors attempt a discussion on the perception of the
clients of the organization regarding the various products and the services that are marketed by
the concerned company in discussion. The findings of the article state that the communication
over the several social media platforms are observed to have impacted the brand attitude and the
brand equity of the given business organization in discussion.
In lieu of the discussion stated above, it might be opined that the several communications
within the social media influences the proper communication within the concerned organization.
The above discussion also attempts to shed light on the matters that are related to the
communication within the given organization that are influenced by the social media. The
discussion aims at providing guidance to the various practitioners and the researchers for the
understanding of the ways that might be impactful and the productive in the development of the
companies.

6BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
References
Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2016). Social media: Influencing
customer satisfaction in B2B sales. Industrial Marketing Management, 53, 172-180.
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), 273-293.
Carlson, J. R., Zivnuska, S., Harris, R. B., Harris, K. J., & Carlson, D. S. (2016). Social
Media Use in the Workplace: A Study of Dual Effects. Journal of Organizational
and End User Computing (JOEUC), 28(1), 15-31.
Ellison, N. B., Gibbs, J. L., & Weber, M. S. (2015). The use of enterprise social network sites
for knowledge sharing in distributed organizations: The role of organizational
affordances. American Behavioral Scientist, 59(1), 103-123.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R.
(2016). Social media marketing efforts of luxury brands: Influence on brand equity
and consumer behavior. Journal of business research, 69(12), 5833-5841.
Leonardi, P. M. (2014). Social media, knowledge sharing, and innovation: Toward a theory
of communication visibility. Information systems research, 25(4), 796-816.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on
consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-
214.

7BUSINESS COMMUNICATION – ANNOTATED BIBLIOGRAPHY
van Osch, W., Steinfield, C. W., & Balogh, B. A. (2015, January). Enterprise social media:
Challenges and opportunities for organizational communication and collaboration.
In System Sciences (HICSS), 2015 48th Hawaii International Conference on (pp. 763-
772). IEEE.
Vernuccio, M. (2014). Communicating corporate brands through social media: An
exploratory study. International Journal of Business Communication, 51(3), 211-233.
Wang, W. Y., Pauleen, D. J., & Zhang, T. (2016). How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing
Management, 54, 4-14.