Cadbury's Social Media Strategy: A Business and Marketing Analysis

This report analyzes the importance of social media in business, using Cadbury as a case study. It explores how Cadbury utilizes social media platforms to enhance brand image, reach a wider consumer base, and conduct effective advertising campaigns. The report highlights the significance of digital marketing techniques, including the use of visual advertisements and innovative approaches, to engage consumers and gather feedback. It also discusses the importance of addressing potential negative impacts, such as managing consumer comments and ensuring data security. The research employs a qualitative method with a deductive approach, relying on secondary sources and random probable sampling to gather data. The report emphasizes the relevance of social media in the current market, providing valuable insights for future studies on business and marketing strategies, particularly for brand promotion and consumer engagement.

Individual Presentation

Article:
The Importance of Social Media in Business. A study on CADBURY.
This article is based on importance of social media for an organization. This article
provides knowledge about role of digital media for conducting business operations smoothly
with covering larger number of people in society. With increasing trend of use of social media,
consumers are able to take information about different products and services to consumers. In
order to make this presentation more practical and understood to reader, CADBURY is taken as
example of this topic. There are many consumers all over world because CADBURY is
operating in different parts of country. As compered to past years, there are many people using
social media tools in order to understand about trends and new chocolates launched by
CADBURY. As per this article around 70% of people recommend others to specific brand if
there are positive reviews on social media techniques. Social media techniques are used with
mobile techniques also, so consumers can easy acquire knowledge about it. There is ease in
promotion of new products because with this, managers of CADBURY can easily communicate
about discount offers.
There is ease in knowing competitors policies through which they can communicate in
better and effective manner. With use of social media technology, there are different aspects
which has to be considered while advertising such as considering culture of consumers, targeted
consumers, etc. With the help of social media technology, people become aware about brand and
ready to purchase products of CADBURY with use of visual advertisements, innovative
approaches, etc. Social media techniques is one of the best way to collect feedback from
consumers. But there are possibilities of negative impact as well because of wrong comment by
consumers, so there must be proper safety and security measures through which they can makes
authentic person to access their information and comment over it.
In this investigation, there is use of qualitative method with deductive approach.
Deductive approach is used because crucial aspect firstly and then focus on small aspects.
Qualitative research method focus on providing information on the basis of human behavior and
communicate to reader through graphs and charts. In this investigation, information is collected
through secondary sources. Secondary source is the platform through which information is
collected through online and internet sources. On online sources which is provided information is
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collected from respondents who have knowledge about social media. Information is collected
from authentic source. In the selected article sources are from Statista, Hootsuite, etc. Sampling
is the process through which some respondents are selected from whole crowd ton collect their
view on behalf of total population. Random probable sampling is best because under which
respondents are selected frequently, so possibilities of partial result is nil.
As per researcher point of view, this topic is concurrent and relevant in current market, so
it is easy to complete investigation and research interesting and reliable. This investigation is
effective in relevant for future study as well because it provides information about importance of
social media techniques in business as advertisement, improving brand image, etc.
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SMITH. K., 2019. The Importance of Social Media in Business. [Online]. Available through :
<https://www.lyfemarketing.com/blog/importance-social-media-business/>.
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