This essay examines the positive influence of social media platforms like Facebook and Twitter on both internal and external business communication. It highlights how social media facilitates customer communication, enhances brand awareness, and supports recruitment processes. The analysis emphasizes the shift from traditional communication methods to digital platforms, enabling companies to engage with a broader audience, advertise products effectively, and address customer queries efficiently. Ultimately, the essay concludes that social media is a valuable tool for modern businesses, fostering improved communication and engagement with both employees and customers. Desklib provides access to this and other solved assignments for students.