Social Media's Positive Influence on External Communication

This essay examines the positive influence of social media platforms like Facebook and Twitter on both internal and external business communication. It highlights how social media facilitates customer communication, enhances brand awareness, and supports recruitment processes. The analysis emphasizes the shift from traditional communication methods to digital platforms, enabling companies to engage with a broader audience, advertise products effectively, and address customer queries efficiently. Ultimately, the essay concludes that social media is a valuable tool for modern businesses, fostering improved communication and engagement with both employees and customers. Desklib provides access to this and other solved assignments for students.

Running head: Business Communication
Business Communication

Business Communication
“Social Media is a positive influence of internal and external business
communication”.
Yes, it has been analyzed that social media is a positive influence on internal and external
business communication. In the recent scenario, the social media is a platform through which
communication can take place in an effective manner. The platforms through which
communication can take place are Facebook, twitter and instagram. So, in this paper the
discussion will be made on the positive influence in context to internal and external business
communication.
External communication is linked with the customers. The services which are offered o
the customers re considered in this factor. It has been analyzed that customer can communicate
through the social media also. They are not only limited to purchase the product of the company.
Facebook and Twitter are most popular platform through which customer gives reviews and also
communicate with the company in context to the products and services they purchased. It has
been seen that earlier employees and customers should be present physically to attend the calls
but in the present scenario it can be easy to communicate in the non-working hours (Dwyer,
2012). Customers and employees communicate with each other through emails and also it has
been seen that social media has enhanced the visibility and also the confidence level of the
employees in purchasing the products and services of the company (Rodriguez, Peterson and
Ajjan, 2015). Through social media the company can easily advertise the products and services
and can influence the buying behavior of the employees. Marketing of products can be easily
done through social media platforms. Also in context to internal communication it has been
analyzed that company conduct recruitment and selection process also with the help of social
media (Blaschke and Schoeneborn, 2016).
They can communicate with the interested candidate through social media. It is not
important for the candidate to be present physically but through social media the company can
access the capability of the employees. If they find that candidate is eligible then they can call for
a face to face round. The benefit the company has it that through social media it can be easy to
attract large mass audience in less time. It has also seen that brand awareness has also improved.
The customers can easily communicate and also company can conduct internal communication
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Business Communication
through which it can be easy to communicate easily with the customers and to induce them
towards the products and services of the company (Mishra, Boynton and Mishra, 2014).
With the help of social media platforms it can easy to post and solve the queries of the
customers in context to the products and services they availed (Mangold and Faulds, 2009).
So, it can be concluded that social media is an effective platform through which the
company can easily communicate with large number of people in less time. It has also enhanced
the brand awareness and social media is a popular platform that is considered to communicate
with the customers. So, it can be stated that social media has a positive influence on business
communication.
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Business Communication
References
Blaschke, S. and Schoeneborn, D. eds., 2016. Organization as communication: Perspectives in
dialogue. Taylor & Francis.
Dwyer, J., 2012. Communication for Business and the Professions: Strategies and Skills. Pearson
Higher Education AU.
Mangold, W.G. and Faulds, D.J., 2009. Social media: The new hybrid element of the promotion
mix. Business Horizons, 52(4), pp.357-365.
Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded
role of internal communications. International Journal of Business Communication, 51(2),
pp.183-202.
Rodriguez, M., Peterson, R.M. and Ajjan, H., 2015. CRM/social media technology: impact on
customer orientation process and organizational sales performance. In Ideas in Marketing:
Finding the New and Polishing the Old (pp. 636-638). Springer, Cham.
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