Report on the Influence of Social Media on Business Communication

This report delves into the multifaceted impact of social media on business communication, examining both its advantages and disadvantages. It explores how social media facilitates communication, boosts business growth, and enhances customer engagement. The report also addresses potential drawbacks, such as online bullying and privacy concerns. Research findings highlight the benefits of social media in professional communication and business development. Recommendations include establishing clear policies to prevent misconduct, maintaining disciplinary actions, and creating closed groups to protect sensitive business information. The report draws on various sources to provide a comprehensive understanding of how social media is reshaping the landscape of business communication.

Changes Induced By Social
Media in the means of
business communication

INTRODUCTION
Objectives of the report:
• transformations induced by social media to the
processes of communication.
• countless prospects in case of external as well as
internal procedure of communication.
• recommendations on the use of social media in
business communication.

COMPREHENSIVE
UNDERSTANDING
• Often the employees utilize the
advantage of using several sites to
remain connected with other
employees.
• Companies can connect with several
customers using their official websites.
• Customers can share their feedback
through social media
• Social media helps in emergency needs
of the employees
• An impactful transparent relationship
with the customers can be established

CRITICAL ANALYSIS
Irrespective of the significant contribution of social media on the health
as well as business; social media may cast upon some negative impacts:
• Humiliation of employees over facebook or Instagram, online bullying as
well as threats.
• All these can cast upon an adverse impact on their productivity

FINDINGS FROM RESEARCH
EVIDENCES
• Advantage:
• Evidences has revealed that, social media accelerates personal
professional(business) communication
• In case of professional or business communication social media boosts the growth
as well as investment in company shares.
• Pharmacists are also able to establish good communication through social media.
For example- they can keep the track of patients’ health in the hospitals.
Disadvantages:
• Humiliation of employees over facebook or Instagram, online bullying as well as
threats may occur in case of communication through social media.
• All these can cast upon an adverse impact on their productivity

Recommendations
Harassment of employees ort use of social media to bully employees
can be prevented with effective measures like formulating appropriate
policies to control the online behavior of all the employees of an
organization, maintaining disciplinary actions as well as penalties for
misconduct over social media, formulating closed group over facebook
so that the business secrets of a company can be kept private (Treem et
al., 2015).

References
• Kwok, L., & Yu, B. (2013). Spreading social media messages on
Facebook: An analysis of restaurant business-to-consumer communic
• Vernuccio, M. (2014). Communicating corporate brands through social
media: An exploratory study. International Journal of Business
Communication, 51(3), 211-233.ations. Cornell Hospitality
Quarterly, 54(1), 84-94.