Exploring Social Media's Impact on Business and Communication

This report provides an analysis of social media usage in business, examining its advantages and disadvantages from the perspectives of both employees and employers. It explores the impact of social media on employee communication, performance, and potential misuse, while also highlighting benefits such as smooth networking, innovation, and talent acquisition. The report further investigates the effects of social media on customer communication, company understanding, and brand promotion. Advantages for companies include brand promotion, revenue generation, and improved liquidity and risk management. However, the report also acknowledges the potential for negative promotion and unethical practices. The conclusion emphasizes social media's significant role in business, particularly in promotion, and recommends ethical use. Several references are cited to support the analysis.

USE OF SOCIAL MEDIA IN
BUSINESS

Introduction
The aim is to analyse the use of social media
The advantages and disadvantages is
provided
Viewpoints of employees and employers are
analysed

Impact of use of social media on
employees
Communicate with
work members
It also hampers
performance
Employees misuse
social media

Advantages of use of
social media among
employees

Contd..
Smooth communication and
networking
Innovation
Talent acquisition

Disadvantages of use of
social media by employees

Contd..
Distractions of employees
Conflict between employer and
employees
Unethical practices

Impact of use of social media on customers
Improves communication
Helps understand the
company
Helps in promoting the
company

Advantages of using social
media by companies

Contd..
Brand promotion
Earning revenue
Liquidity and risk management

Disadvantages of use of
social media to communicate
with customers

Contd..
Negative promotion of
companies
Unethical practices

Conclusion
Social media plays a significant role
Social media helps in promotion
Ethical use is recommended

References
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in the Age of Digital Capitalism, 482-515.
Brooks, S. (2015). Does personal social media usage affect efficiency and
well-being?. Computers in Human Behaviour, 46, 26-37.
DeAngelo, H., & Stulz, R. M. (2014). Liquid-claim production, risk
management, and bank capital structure: Why high leverage is optimal for
banks.
Gibbs, J. L., Rozaidi, N. A., & Eisenberg, J. (2013). Overcoming the “ideology
of openness”: Probing the affordances of social media for organizational
knowledge sharing. Journal of Computer‐Mediated Communication, 19(1),
102-120.
Gritzalis, D., Kandias, M., Stavrou, V., & Mitrou, L. (2014). History of
information: the case of privacy and security in social media. In Proc. of the
History of Information Conference(pp. 283-310).
Katiyar, V., & Sain, G. K. (2016). Impact of Social Media Activities on
Employer Brand Equity and Intention to Apply. NMIMS Management
Review, 28.