Social Media's Impact on Employee Attraction and Retention

This report delves into the evolving role of social media in modern business, focusing on its impact on attracting and retaining employees. It highlights how organizations leverage social media tools to expand their workforce, acquire diverse talent, and enhance employee engagement. The report examines the opportunities and challenges associated with social media in the context of environmental, social, and economic aspects. A literature review provides a comprehensive understanding of the topic, including relevant theoretical frameworks. The report emphasizes the importance of attracting and retaining highly qualified employees for achieving competitive advantages, particularly in knowledge-intensive firms. It explores how social media platforms and techniques contribute to successful talent acquisition and management. The conclusion summarizes the key findings and implications of social media in business, offering valuable insights for organizations seeking to optimize their recruitment and retention strategies.

Introduction
There is growing evidence that the role, significance and use of social media tools is
continuously rising from last few decades. It is not merely a platform to interact or develop
social network but it has widened its scope and gathered huge recognition in the field of business
environment in context with attracting and retaining the best employees within the organisations
(Meister, J.C., Willyerd, K. and Foss, E.; p.5, 2010). The business organisations and the global
corporations are taking extensive use of these social media tools for expanding their workforce
and to attain a diverse set of competent employees in the organizations. The use of social media
tools is not only for attracting or retaining the workers but also for adding vast value to the
businesses by having reliable and fully engaged employees as a part of the organisations
(Culnan, M.J., McHugh, P.J. and Zubillaga, J.I., 2010). Just like the two sides of a coin, social
media tools also has two different sides that results in occurrence of both opportunities as well as
challenges for the business organisations (Bennett, J., Owers, M., Pitt, M. and Tucker, M., 2010;
pp. 138-148). The paper will present the role of social media tools in present business
organisations and its associated opportunities and challenges for the businesses in respect with
environmental, social and economic aspects. There is a vast amount of literature which will
present the scenarios as well as the related theoretical frameworks in developing a clear approach
towards understating the role of social media tools in the businesses.
Literature Review
All the business organisations strive hard for achieving increased competitive benefits for having
a sustainable existence in the global competitive market and for achieving increased level of
economic profits. The employee or the human resource are the most significant factor for an
organisation in order to attain competitive advantages as they are the key investments of eth
business organisations primarily in the firms that are knowledge intensive. For acquiring upsurge
competitive advantages, there is required to have increased level of competence in attracting,
selecting and retaining the best talent. If a business organisation is able to attract and retain
highly qualified and competent employees and perform business operations with their combined
talents better than the various other competitors then it can result in increased competitive

benefits. For the successful accomplishment of this purpose, the organisations have started taking
use a more developed platforms and techniques that comprises of the social media tools
(Wallace, A.P.M., Lings, I., Cameron, R. and Sheldon, N., 2014; pp.19-36).
Challenges and opportunities offered by Social Media tools in attracting and retaining the
employee
(Sivertzen, A.M., Nilsen, E.R. and Olafsen, A.H., 2013; pp.473-483)
Conclusion

References
Bennett, J., Owers, M., Pitt, M. and Tucker, M., 2010. Workplace impact of social
networking. Property Management, 28(3), pp.138-148.
Culnan, M.J., McHugh, P.J. and Zubillaga, J.I., 2010. How large US companies can use Twitter
and other social media to gain business value. MIS Quarterly Executive, 9(4).
Meister, J.C., Willyerd, K. and Foss, E., 2010. The 2020 workplace: How innovative companies
attract, develop, and keep tomorrow's employees today (p. 5). New York, NY: Harper Business.
Sivertzen, A.M., Nilsen, E.R. and Olafsen, A.H., 2013. Employer branding: employer
attractiveness and the use of social media. Journal of Product & Brand Management, 22(7),
pp.473-483.
Wallace, A.P.M., Lings, I., Cameron, R. and Sheldon, N., 2014. Attracting and retaining staff:
the role of branding and industry image. In Workforce development (pp. 19-36). Springer
Singapore.