Social Media's Role in Business: A Reflective Essay on Sainsbury's

This reflective essay explores the significant role of social media in contemporary business practices, using Sainsbury's as a case study. It delves into the importance of social media for connecting with customers, promoting products, and gathering valuable feedback. The essay examines various social media platforms, including Facebook, Instagram, and Twitter, and analyzes how Sainsbury's utilizes these channels for marketing, advertising, and customer engagement. It also discusses the evolution of social media from its early electronic forms to its current status as a major marketing tool, emphasizing the benefits of social media in terms of cost-effectiveness and competitive advantage. The essay incorporates research from various scholars and business websites, alongside the author's personal experiences, to provide a comprehensive understanding of social media's impact on the retail sector and the evolving relationship between digital technology and business strategies. The essay also includes references from books and journals to support the arguments and findings.

Social Media and
Reflective essay

INTRODUCTION
Social media is one of important aspect towards current generation as it helps to connecting
people, enhance work easily accomplish through internet sources. In business perspective social
media provide optimum opportunity to establish better customer services where gathering of
inputs and answering all the queries through which social media helps from their expertise. As of
now social media is become more essential tool or can say technique for assorting information to
collect through help from internet (Dahl, 2018). Create many business and other creative
platform to used in professional career towards success. In this overall reflective eassy is based
on Sainsbury company which is Retail venture established in United Kingdom. Further the essay
would highlight about importance, description in detail, various platform of social media,
analyse what kind of social media use for their business and nature of better relationship between
digital based technology both old as well as new emerging theories.
MAIN BODY
At the time of study about social media I have explore different stage of work in retail sector
company called Sainsbury. In this the reason that I chose Sainsbury because they are usually use
social media platform for promoting and selling tehri product and service actively. My own
experience is predict that social media is itself an importance in business as well as social as it
connect with our relatives, friends and many more. On the basis of professional many business
opportunities and platform like to promote product and service through some media application
or website login. I have further analyse that another importance of social media towards business
like Sainsbury is because it takes less time and money to operate and gain high competitive
advantages.
The Social media developed I have research through many scholars and other business
website platform that it enhance more was done by the society impulse to interaction or by
advanced in the digital technology. In fewer generations social media platforms was evolved
from direct electronics based information exchange and to virtual gathering take place to retail
channels in the 21st century as a major marketing tool. From records technology related as well
as my sources claims that the development of social media enhance 24th May 1844 with series of
electronic dashes as well as it further upgrade digital technology for positive outcomes. After the

launching of social media I get to know about websites generation was around 1980s and 1990s
through which technological trends are develop digital trends too.
After the launching of social media, about is description I have used some secondary base
data that provide certain evidence. Social media is digital based technology that is facilitates in
transferring of thoughts, creativity, ideas along with information towards virtual network
connection. Social media is used for that creating networking and better growth societies. As I
noticed that people are now used to social media where different application Facebook, Email,
messenger to optimise better work development with better manner. For around to getting more
information that main utilization of social media channels consider the interaction between
people, entertainment, collaboration, media sharing, review, paid advertising and ideas. Social
media is effective channel that support to enhance the level of a information as well as success
rate in the business.
As there are different types of social media platform which I explore and collected valuable
and relevant source to enhance about are Instagram, Facebook, Email and twitter are the main
working platform to encourage towards gain more updates as well as people are actively
participate in it. According to survey which I have gathered some information that 85% are
highly active on social media platform where Twitter, Facebook and Instagram is one of main
social media application. The business use of these social media application as companies such
as Sainsbury or other usually assort this social media for promote and advertise their product and
services for attracting people. For example: I have also use social media to retain customer and
further promotion activities.
And yes, through my personal experience Social media is more benefit towards busiess

REFERENCES
Books and Journals
Dahl, S., 2018. Social media marketing: Theories and applications. Sage.
Lovink, G. and Rossiter, N., 2018. Organization after social media (Doctoral dissertation,
Hogeschool van Amsterdam).
Mandiberg, M. ed., 2020. The social media reader. New York University Press.
Shearer, E. and Mitchell, A., 2021. News use across social media platforms in 2020.
Tajudeen, F.P., Jaafar, N.I. and Ainin, S., 2018. Understanding the impact of social media usage
among organizations. Information & Management, 55(3), pp.308-321.
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