Does Social Media Strengthen or Destabilize Business Reputation?

This presentation examines the influence of stakeholders' social media use on business reputation. It explores how employees and suppliers, as key stakeholders, utilize social media platforms to either strengthen or destabilize a company's image. The presentation highlights the importance of positive employee feedback and supplier relationships in building a strong online presence. Conversely, it discusses how negative comments or actions by stakeholders can damage a company's reputation. The presentation uses examples and research to support its arguments, including the impact of government agencies and the use of social media for information gathering. It concludes that stakeholder engagement on social media is crucial for business growth and requires careful management to maintain a positive reputation. The assignment adheres to Harvard referencing style.

Does stakeholders’ use of social media in relation
to a business work to strengthen or destabilize its
reputation?

INTRODUCTION
• Stakeholders is a group of people that aim is to make business more effective. It can
affect business growth. Public platform is the best way to know review of enterprise
services and products on social media web sites.
• They are very helpful for people who need to get information about specific things. This
project explains the use of social media by stakeholders that impact on organisation
business growth and productivity.

Use of social media by stakeholders for business
reputation
• Directors, owners, government agencies, suppliers, employees, unions, etc. are the
example of stakeholders. They all are very important for running business in a proper
way.

Employees and suppliers; both use social media sites that strengthen or destabilize
organisation’s business production or growth of work.
• Employees: Workers serve as the base of establishing successful business in
marketplace. They work very hard to run organisation and make them popular in all over
the world. Employees use social media sites like Facebook, twitter, Instagram, etc. thus,
by using these tools they can stay connected with other persons easily.
CONT....

CONT....
• Most of the people of organisation share their feelings at the place where
they are working with their other members. In work areas people feel the
behaviour of manager and their attitudes towards them.
• Posting good comment on Facebook about organisation and work areas
environment attract more people’s that build strength for business and
increase their growth. Clients give their views on twitter and other app .
Using social media web sites by workers build new relation and reputation
of firm business more than anyone else.

• But on the other side, if manager or leader’s behaviour towards workers, that will
increase negative image in their mind for firm. For Example: Thus, when organisation
deduct amount of their salaries, damaging the position where they set towards frim. That
developed thoughts against firm environment. Using social media people post their
review according to firm workplace atmosphere that decrease it reputation. Online
websites used through stakeholders affect negatively in work areas.
CONT....

Supplier’s role
Suppliers: Supplier is the second important part of business world. It is a team of people
who provide services or goods to other organisations. Suppliers work according to fixed
time frame. They need to supply products on time to make firm’s positive image in market
area. Company provides goods or services to suppliers on time so that make their
reputation.

CONT….
• But on the another side, supplier’s negative comment make barriers in business
performance and productivity. In the present world, people use social media sites more
and more in their life's to share their feeling thoughts, emotions, etc. with every one.
• Government and its agencies also use social media information sites to get information
about other business organisation’s activities. This tool is effective to update people
about all the activities of enterprise performance and their work.

CONCLUSION
• This report has been concluded that stakeholders is essential for making business work
more progressive and help in expanding in all over the world through their focused and
hard work performance.

REFERENCES
• Abeza, G. and O'Reilly, N., 2014. Social Media Platforms' Use in Building Stakeholder
Relationships. Journal of Applied Sport Management 6(3).
• Andriof, J., and et.al., 2017. Unfolding stakeholder engagement. In Unfolding
stakeholder thinking (pp. 19-42). Routledge.
• Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media
use and corporate reputation. Tourism Management. 47. pp.58-67.
• Hollebeek, L.D., Glynn, M.S. and Brodie, R.J., 2014. Consumer brand engagement in
social media: Conceptualization, scale development and validation. Journal of interactive
marketing. 28(2). pp.149-165.