Does Social Media Strengthen or Destabilize Business Reputation?
VerifiedAdded on 2023/02/02
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Presentation
AI Summary
This presentation examines the influence of stakeholders' social media use on business reputation. It explores how employees and suppliers, as key stakeholders, utilize social media platforms to either strengthen or destabilize a company's image. The presentation highlights the importance of positive employee feedback and supplier relationships in building a strong online presence. Conversely, it discusses how negative comments or actions by stakeholders can damage a company's reputation. The presentation uses examples and research to support its arguments, including the impact of government agencies and the use of social media for information gathering. It concludes that stakeholder engagement on social media is crucial for business growth and requires careful management to maintain a positive reputation. The assignment adheres to Harvard referencing style.
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