Analyzing Social Media's Profound Impact on Businesses

This report delves into the significant impact of social media on modern businesses, examining its role in marketing, customer engagement, and brand building. The report highlights the shift towards social media as a crucial component of business strategies, emphasizing the importance of a strong online presence across platforms like Facebook, Twitter, and Instagram. It explores how businesses can foster personal connections with customers, gather valuable feedback, and showcase their brands effectively. Case studies of successful social media campaigns, such as those by Mercedes Benz and Dove, are used to illustrate key strategies and outcomes. The report also addresses the need for businesses to adapt to the evolving digital landscape, emphasizing that a strong social media presence is essential for long-term sustainability and success. The report further discusses the role of social media in providing rapid customer feedback, building brand reputation, and ultimately driving sales. It also highlights how businesses can leverage social media to connect with their target audience and create engaging content that resonates with customers. The report concludes by emphasizing the importance of understanding customer behavior and using social media to establish a loyal customer base.

social media

Contents
Introduction......................................................................................................................................2
Background..................................................................................................................................2
Issue/Thesis Statement.................................................................................................................2
Scope............................................................................................................................................2
Evidence with Researched Support.................................................................................................2
Part 1:...........................................................................................................................................2
Part 2:...........................................................................................................................................4
Part 3:...........................................................................................................................................5
Rebuttal........................................................................................................................................6
Conclusion.......................................................................................................................................7
Summary......................................................................................................................................7
Recommendation.........................................................................................................................7
Conclusion Statement..................................................................................................................7
References........................................................................................................................................8

Introduction
Background
The report will discuss in detail about the concept of social media and its impact on the existence
of the businesses these day. However, this phenomenon is very recent and is now becoming
more and more significant part of marketing of any kind of business and development for
customer base. The opinion about social media and marketing activities on it is moving rapidly
towards as a trend with flexible as well as properly managed presence at every platform like
Facebook, Twitter and many others (Trainor et al., 2014).
Issue/Thesis Statement
These platforms have become an important part of marketing strategy especially when a business
is seeking to save a place in digital and tradition work space.
Scope
It is also important to understand here that what can be achieved by traditional methods now
requires to be supported by responsive usage of various tools that social media provides.
Navigation in the new world can be very confusing also so some of the important tips are based
on bringing the business up.
Evidence with Researched Support
Part 1:
The present scenario of social media shows that people may perceive it in any which way but it
is now becoming almost impossible to completely say no since it has started impacting the
existences of the businesses especially those that have adopted it. Social media further permits

the organizations and the clients to interact directly and in frequent manner by forming a strong
association and even permitting many to properly collaborate on several projects. Organizations
have now adopted social media and associated applications (Ngai et al., 2015). Personal
connection: one of the biggest things with social media platforms is that it provides a marketing
angle that further permits the company to build a connection on more personal level with
different potential as well as existing customers. It helps in building a emotional level of connect
with different prospects and make the more likely to be part of the company for various things it
requires. When the connection is with the emotions of the people, the company can easily
connect with them. This is a better situation than any other regular kind of advertisement for the
masses on TV or in the mail. The social media presence also helps in connecting with many
prospective buyers (Aral et al., 2013). Mercedes Benz: the company has been involved in a
repeated, most successful social media platform with right marketing strategies. The company
has won each time with their successfully planned social media campaigns. The one plan that
can easily stand out is the campaign that happened in the year 2013 when the company
developed one of the best Instagram marketing campaign. The main aim of the company is to
reach out to more and more audience in young generation so the company recruited top five
photographers on Instagram to take images of every wheel used by the company in their new
product called as Mercedes CLA (Guo and Saxton, 2014). Whichever photographer got the
maximum amount of like got the chance to keep that car. Therefore, the plan worked really well
for everyone. In fact, by the end of the campaign the company managed to earn almost eighty
seven lakhs of Instagram impressions organically. In addition, there were over twenty lakhs of
likes on its page and one hundred and fifty new marketing assets. The important lessons that can
be learned here are that a campaign that is based on convincing the customer to try the product

first is a good strategy to catch their attention. It is also important to think first about the target
customers (Ngai et al., 2015).
Part 2:
Up till this time, the existence of social media has been an option for the organization however,
with time its existences have impacted the businesses so much that authors and strategists now
claims that presence on social media will help in sustaining the business in long run otherwise
business will be doomed. In other words, it can be easily said that social media now is taking
over and even changing each and every aspect of the business. The presence on social media is a
serious business, since it is not just about a single page on Facebook being updated once or twice
a month or one random tweet once in a while. It is all new ecosystems and a place where every
part of the company is in constant association and where consumers are immediately part of the
one big family and various direct interactions (Saxton and Wang, 2014). Rapid feedback:
potential customers will become loyal customers only when people are able to deal with specific
kind of queries and issues that can quickly be taken and personally answered. Social media
platforms allow this to happen very easily. Company can become a reliable source of data since
there is personal communication with the customers on various mediums like Facebook or
Twitter. Social media further permits the company to answer queries of the existing customer
and potential customer (Aral et al., 2013). The tool can assist the company to gather a lot of
information which is crucial as well as free of cost for marketing research. Dove: the company
always believed in connecting with the target audience in a most impactful manner. The
marketing campaign used by the company actually makes people emotional. The campaign of
Real Beauty Sketches will help in understand the impact which it made on people. The main aim
of the company was to make women feel special. The company always knew that the target

market and effective creation of content which will help in forming a good story will help the
women to come forward and form a solid connection. The company also did some detailed
research and found there are about eighty percent of women that came across as negative people
or chatter on the social media platform (Leonardi et al., 2013). The main objective of the
company was to completely change or transform that and further make social media a positive
experience. As an outcome, the company actually collaborated with Twitter and developed a tool
to establish the #speakbeautiful effect and this further break down the entire body into more
associated words that people in normal language uses the most. As per the company, women
were able to get more inspiration from their message. The company did the research well about
the audience. In order to know the audience, the only way is to get more and more engaged with
people. The best manner for this is to create different kind of personalities (Leonardi et al.,
2013).
Part 3:
In so many ways possible, it is actually claimed to be an ultimate destiny of the current digital
age. Even the economists and several strategists believes that the presence on Internet can be
more about associating with people and less about collecting data. The Web is much more about
creation of social presence than just a technical one. It is specifically designed for many social
based effects and it also helps people to work at one place and just not use it as a technical toy.
Showcasing the brand: with the help of a strong presence through social media, people can build
the reputation of the company as well as showcase the brand in a most positive manner. It further
provides the company with vital data about the platforms like Facebook or Twitter. Over a period
of time, this further will mean that the name of the brand will help in building the stature and
companies will most likely to gain some positive rewards as far as sales is concerned (Aral et al.,

2013). Nutella: it is obvious that this product is very popular among every age group. There are
number of different people who take post on different social media platform to appreciate the
product and brag about their love about the product. The company does the same act to get more
attention and it actually worked for them. The company was not scared to be part of fun and
most creative campaign with some distinct elements (Jin et al., 2014). The brand is just a simple
chocolate spread yet the company was able to have the maximum amount of fun along with it.
following are some of the examples: -
a. When a customer is using different social media channels or is a part of different
medium of business like B2B, they might not think much about the social media
platforms like Instagram. However it can be an effective way to show that the
brand value any kind of story telling associated with the brand (Jin et al., 2014).
b. There are number of social media users in the form of bloggers that can be used in
a great way to clearly differentiate kinds of content and also see how they can
easily have fun with the brand.
c. Despite of posting photos behind the scene at headquarter, the company can also
motivate the followers to share their unique experiences with the brand.
Rebuttal
It is obvious that when it comes to the matter of technology, company is in the business for
sometime but has not adopted social media in the proper manner, than the business is already
behind the culture. The social media like Facebook has been in picture for so long now and
businesses are more and more getting aware about the strength of the social media and how it
impact the business performance and market (Nah and Saxton, 2013). The surveys also show

there are so many small businesses that are using this platform and the number is only
increasing.
Conclusion
Summary
One of the most important and successful social media platforms is about knowing the customers
of the business. A big company is going to require and features that need a distinct kind of
approach towards social media marketing than a local business that requires being successful.
Companies will have to learn to play with their strengths and in case of large company, it is also
important to aim on usage of social media in order to connect with bigger audience to get more
and more national level of exposure for the brand as well as product (Jin et al., 2014).
Recommendation
In case of small and domestic company, it is also important to use the platform in order to build a
more committed and dedicated base for loyal consumer by providing with a more personal
connects that only a domestic business can provide. When the business had a product or service
that is basically can be used or purchased by different other firms and usage of social media in
order to spread network with varied businesses just to raise the number of time the business get
visibility in the commercial place. When the business had to provide a product or service that is
mainly utilized by single customers, focus on using the social media as a manner in which a pool
of consumers can be developed and who also see the brand as a quality (Jin et al., 2014).
Conclusion Statement
The social media has been able to bring the huge change in the life of common man. It has been
a major boom for some and proven to be a curse for others.

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