This research proposal investigates the influence of social media marketing on the business operations of Jos Debono Jewellers Ltd. The introduction highlights social media marketing as an effective tool for brand promotion and awareness, emphasizing its importance for the company in connecting with customers, enhancing brand awareness, and increasing sales. The research aims to explore how social media marketing impacts business operations, addressing research questions related to sales enhancement, market share growth, and customer relationship building. The methodology section outlines the research philosophy, design, and approach, including the use of interpretivism, descriptive design, and a qualitative research approach with a non-random sampling method. Data analysis will be conducted using thematic analysis to identify patterns and themes, and the research will adhere to ethical considerations such as informed consent, anonymity, and confidentiality. The proposal also includes a timescale and Gantt chart for project management, and it concludes with a discussion of the key findings and implications for Jos Debono Jewellers Ltd.
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