University Research Proposal: Social Media in Business Promotion

This research proposal investigates the implementation of social media in business promotion. It begins with an overview of the digital landscape and the increasing importance of social media for communication and advertising. The proposal includes a literature review that highlights the benefits of social media, such as cost-effectiveness and increased brand awareness, and also addresses potential drawbacks like privacy concerns and data breaches. The research objectives focus on understanding the benefits, disadvantages, and effective implementation strategies of social media in business promotion, including an analysis of communication processes. The methodology involves secondary data analysis of peer-reviewed journals and primary data analysis through client interviews and questionnaires. The significance of the research lies in its comprehensive approach, addressing both the advantages and the challenges of using social media for promotion, including cyber security issues. The proposal aims to provide practical insights and recommendations for businesses seeking to leverage social media effectively.

Running Head: IMPLEMENTATION OF SOCIAL MEDIA IN BUSINESS PROMOTION
IMPLEMENTATION OF SOCIAL MEDIA IN BUSINESS PROMOTION
Student’s name
University’s name
Author’s note

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IMPLEMENTATION OF SOCIAL MEDIA IN BUSINESS PROMOTION
Table of Contents
Project Title.....................................................................................................................................2
Research Overview and Justification...............................................................................................2
Literature Review............................................................................................................................2
Research Objective..........................................................................................................................3
Methodology....................................................................................................................................4
Significance of research of the project............................................................................................5
References........................................................................................................................................6

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IMPLEMENTATION OF SOCIAL MEDIA IN BUSINESS PROMOTION
Project Title
Implementation of Social Media in Business Promotion
Research Overview and Justification
Social media have been acting as a major evolution in digital world. Digital platform has
been the prime source of communication in between the clients and digital media. With the help
of social media the communication process has been getting enhanced. Advertisement of
products has also been a major aspect in which social media has been providing to the business
organizations. Hence it can be stated that the promotion process gets benefitted after the
application of Social Media. With the presence of social media reaching out to the clients gets
easier for the business organizations. It gets easier for increasing brand awareness via Social
media incorporation as this medium acts as one of the most cost efficient digital marketing
method. Excess inbound traffic is also gained after the application of the social media. Hence
usage of social media as a promotional strategy has been acting highly efficient. As this
technology is in trend and the usage of this technology in the promotional purpose is beneficial,
conducting proper research in this field is completely justified (Kilgour, Sasser and Larke 2015).
With this aspect of promotional enhancement getting performed in a regular basis, performing
research in this field has been gaining importance as it is necessary to know the gap that is
present in the technology as well.
Literature Review
According to Sajid (2016), there are many advantages that are gained since the
application of social media in marketing process. The main benefits that are received includes
decreasing of the cost that is incurred by the staff who perform marketing related tasks. Again it

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can be stated that with the assistance of the social media in business organization will be
increasing the revenue creation process. This process also help the business organization to share
the details of the product that is being launched by the business organization. Usage of the social
media also supports in proper estimation of the demands of the clients and hence take steps
accordingly. Proper establishment of bond in between the clients of the organization will also be
taking place. This establishment of relationship on between the clients will result in client
helping other clients. With updates provided to the clients regarding the launch of new product
retention of client’s increases and this process ensures that higher success rate can be achieved.
Again according to Schivinski and Dabrowski (2016), there are disadvantages that affect
the functional process. Privacy issues are present in case of incorporating social media in
promotional process. It can be stated that the business organization that has been promoting their
product via social media has been performing data breaching in order to understand the potential
clients. This process is performed by performing the analyzing the search result of the people
present in the social media. This affects the functional process in a negative manner.
Research Objective
Research Question
Research Question 1: What are the benefits that will be received after usage of Social media in
the advertising process?
Research Question 2: What are the disadvantages that will be present after the usage of Social
media in the promotional process?
Research Objective:

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The prime research objective that is present includes understanding of
importance of digital platform∈the advertising process. Understanding the benefits that are
provided by social media in the profile-raising process act as a prime objective. Understanding
the steps that are to be taken and the process that are to be followed for proper implementation of
the social media in the commercial processing has been the penultimate objective of the research
report (Zhu and Chen 2015). Understanding the disadvantages that are present in the
incorporation of digital platform in the advertising process. Understanding of Communicational
process that is used by business organization for performing the promotion is also a major
objective of this project. Literature review will be performed. Despite this fact the major issue
that is to be considered is that privacy related issues that arises due to the usage of digital
platform. Hence there is a literature gap. Hence discussing literature gap has been the prime
objective of the research proposal.
Methodology
The methodology that is used in this section is secondary data analysis. In case of
secondary data analysis as well as primary data analysis is done. In the initial stage secondary
data analysis is executed. In this stage the main aspect that is considered is that peer reviewed
journals are considered. Data from peer reviewed journals are considered as the data present in
the peer reviewed journals are authentic in nature. This authentic nature of the data helps on
staying away from the copyright issues (Quinton and Wilson 2016). Basic advantages that are to
be received after the implementation of the social media is also gained during the promotional
process. After the processing of the secondary data analysis, the main aspect that is to be
considered is performing primary data analysis. In case of performing primary data analysis,
connectivity is established in between the clients who get affected by the usage of social media

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for advertising purpose. Again interview of managers of the business organization who uses the
platform of social media is also performed. A set of questionnaire is arranged. With the help of
the set of questionnaire the main aspect that is considered is that the clients will be answering the
questions regarding the benefits and disadvantage of social media implementation. Hence data
are gathered and hence wise analysis is performed.
Significance of research of the project
It is often seen that most of the researches are focused on the benefits that are achieved
due to the implementation of the digital platform in promotional prospect. This research paper
will not only provide the advantages that are received but also the issues that are present in the
implementation of the social media in the promotional progression (Broekemier, Chau and
Seshadri 2015). Cyber security related issues regarding search engine tracking is also performed.
In case of having proper knowledge of the issues that are arising due to the privacy issues are
present these issues can be mitigated. Hence significance of this research proposal is high and
should be performed.

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References
Broekemier, G., Chau, N.N. and Seshadri, S., 2015. Social media practices among small
business-to-business enterprises. Small Business Institute Journal, 11(1).
Ismail, A.R., 2017. The influence of perceived social media marketing activities on brand
loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of
Marketing and Logistics, 29(1), pp.129-144.
Kilgour, M., Sasser, S.L. and Larke, R., 2015. The social media transformation process: curating
content into strategy. Corporate Communications: An International Journal, 20(3), pp.326-343.
Quinton, S. and Wilson, D., 2016. Tensions and ties in social media networks: Towards a model
of understanding business relationship development and business performance enhancement
through the use of LinkedIn. Industrial Marketing Management, 54, pp.15-24.
Sajid, S.I., 2016. Social media and its role in marketing.
Schivinski, B. and Dabrowski, D., 2016. The effect of social media communication on consumer
perceptions of brands. Journal of Marketing Communications, 22(2), pp.189-214.
Zhu, Y.Q. and Chen, H.G., 2015. Social media and human need satisfaction: Implications for
social media marketing. Business horizons, 58(3), pp.335-345.