University Report: Social Media's Influence on Business Marketing

This report examines the significant impact of social media on business operations and marketing strategies. It delves into how companies are adapting their approaches to leverage social media platforms for communication, branding, and market expansion. The research question focuses on the specific marketing strategies employed by businesses in response to the rise of social media. The report utilizes secondary research, drawing on online journals and articles, to explore the benefits of social media in the business landscape. Key concepts include the use of social media for internal communication, the influence of social media influencers, and the overall impact on brand image and purchase intention. The report references relevant studies to support its findings, highlighting the importance of social media in modern business practices.

Running head: IMPACT OF SOCIAL MEDIA ON BUSINESS
Impact of social media on business
Name of the Student
Name of the University
Author’s Note

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IMPACT OF SOCIAL MEDIA ON BUSINESS
Table of Contents
Field of Research.............................................................................................................................3
Secondary research..........................................................................................................................3
Research question............................................................................................................................3
Search Terms...................................................................................................................................3
Merged articles and References.......................................................................................................3

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IMPACT OF SOCIAL MEDIA ON BUSINESS
Field of Research
Social media has been creating various opportunity for businesses in the market. It has
helped in creating new networks over the internet at any place of the world. Therefore,
businesses might expand their market easily all over the world (Lim, Cheah & Wong 2017). The
purpose of the research is clarify the impact of social media on how companies have been
adapting marketing strategies for incorporating social media. Social media can be used as an
internal communication media among employees of any organization (Thoma et al. 2018).
Therefore, social media can be an important aspect in for the development of any company.
Secondary research
A qualitative research study will be done with the help of online journals and articles.
However, readily accessible data has been collected from
https://spiral.imperial.ac.uk/bitstream/10044/1/24944/3/BriaPDF_FE.pdf.
Research question
The aim of the paper is to analyze the impact of the social media in the growth if the business.
The research question is what are the marketing strategies incorporated by companies with
respect to social media.
Search Terms
Social Media, Brand Image, Internet Marketing and Business opportunities

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IMPACT OF SOCIAL MEDIA ON BUSINESS
Merged articles and References
As mentioned by Beri (2017), social media has gained much popularity in the market
with its benefits in the market. Social media has been ruling on top of the marketing strategies
for business organizations. The use of social media as a communication media has been major
benefit for an organization. Various social media platforms including Facebook, Twitter,
Instagram and Linked In have been most commonly used by users over the internet.
Beri, N. (2017). Impact of Social Networking Sites on Adolescence: A Review. International
Journal of Research Culture Society, 1(5), 19-23.
Lim, X. J., Cheah, J. H., & Wong, M. W. (2017). The Impact of Social Media Influencers on
Purchase Intention and the Mediation Effect of Customer Attitude. Asian Journal of
Business Research, 7(2), 19.
Thoma, B., Murray, H., Huang, S. Y. M., Milne, W. K., Martin, L. J., Bond, C. M., ... & Chan,
T. M. (2018). The impact of social media promotion with infographics and podcasts on
research dissemination and readership. Canadian Journal of Emergency Medicine, 20(2),
300-306.