HNC Business: Social Media Practice Report - Audio Always

This report provides an in-depth analysis of social media practices within the context of a small media production firm, Audio Always. It begins with an introduction to the company and then explores key social media concepts relevant to businesses, including the impact of social media on business operations, connectivity, and the use of various social media platforms for communication objectives. The report examines both the positive and negative impacts of social media, focusing on brand awareness and consumer engagement, and how organizations can benefit from it to enhance their business aims. It includes discussions on metrics required for media analytics and outlines a social media plan, including content creation, scheduling, and monitoring, to meet customer and client needs. The analysis covers various forms of social media, such as social networks, media-sharing networks, and discussion forums, and their impact on brand awareness and consumer engagement. The report emphasizes the importance of interconnectivity in business and highlights the use of user-generated content and community-driven activities. The report also considers the role of both B2C and B2B in social media strategies.

Social media practice

Table of Content
 Introduction
 Brief introduction about SME
 Social media concepts for businesses
 Impact of social media on businesses
 social media and connectivity
 Use of social media platform for different communication objectives
 Forms of social media on brand awareness & consumer engagement
 How organizations can benefit from social media to enhance their
business aims
 Metrics required for media analytic
 Social media plan, including content creation, scheduling &
monitoring
 social media plan that communicates way in which it meets customer
& clients needs


Introduction
In this competitive and contemporary business market, it is becoming
important to use strategies as well as tactics to achieve goals in specific
manner (Akram, 2017). Main aim of this report to analyze the social media
practice in context of media business. Audio Always, a small enterprise &
independent audio production firm, based in MediaCityUK, Manchester.
Their main work is to use sound ideas to make audiences think, feel and
do.

Brief introduction about SME
Audio Always, a is a small media production house located in United
Kingdom. The firm deals in sound editing, media production etc. The
company was founded in 2012 and it has different types of products such as
commercial production, station sound, audiobooks etc. One can easily
contact to company though mobile number which is 0161713600 and email
id- [e-mail]. The entity is located in Manchester City and is
developing its services at wider level. It uses social media and on the basis of
which they are able to access benefits easily. Social media refers to online
communication channel, based on computer technology that helps in sharing
of ideas, thoughts, feelings and information through virtual network. With the
help of internet it provides a quick electronic based communication.

Social media concepts for businesses
Social media has become the main source through which businesses can
access to customers easily and share information in proper manner. Also,
every business is connected digitally and helps organisation in achieving
of goals as well as objectives. In context of selected entity, they also uses
social media which assist them in increasing profit and examine the
consumer behaviour. For example- with help of interactivity of social
media , information is shared and it is easy to implement strategies in
effective manner. Also, Audio Always uses user generated Content
(UGC) which help them in accessing to customer information and data
easily.n social media, both B2C and B2B play important role. B2B refers
to exchange process in-between business to business and clients. Whereas
B2C refers to carrying out business activities within business to customers.

Impact of social media on businesses-
Social media impact Audio Always both positively and negatively. It helps
relevance company to reach its target audience, and easily stay engaged with
them. It is a great way for selected company to analysis its competitors by
monitoring their social media page. And how they use social media for their
growth. These are some positive impact of social media on relevance firm.
Helps in reach out bigger audience- Social media is an ideal way to
create brand awareness of Audio Always. Its helps in stay connected
with its customers. By social media selected firm provide information
about their services, advertisement, deals or promotion. because it is the
main source for people to learn more about company (Bowden, 2021).

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It creates word of mouth- It means passing information from one person
to another about the company. It is a free advertising for company by its
customer experiences. It helps selected company to get the words related
to it. Relevance company leverage its power of word of mouth for
marketing purpose.
Economical- Social media marketing techniques of chosen firm target
social networks for spreading its brand awareness. It is known as more
targeted types of advertising, therefore it is very effective in creating
brand awareness. Audio Always is a small company, so its best for
company to promote itself through social media marketing and save
business money.

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Quick feedback- It helps relevance company by collecting quick
feedback from its customers. Which helps company to improve its brand
image, reputation of company and also maintain relationship with its
customers. Because of it customers also feel like someone heard their
problems and this make them happy.
Negative impact of social media on the selected company-
Time consuming process- Social media save money for the selected
company but it is also a time consuming process. For maintaining social
network it require time and efforts, and also need employees for
managing company social media presence (Chancellor, 2020).

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Risk of bad publicity- Social media is not only helping in creating brand
image but also it create bad publicity for the company. If the relevance
company wants to save itself from bad publicity than its important for it
to timely manage its social media presence.
The use of social media in the relationship between business to
consumer(B2C)
Social media in the context of B2C is widely developed concepts and
becoming an integral part of its customers modern lives. Because of social
media relevance company is able to communicate with its consumers at a
very low cost. Its easy for business to quickly generating content online for
developing brand awareness of company. In resent years use of social media
has expanded, because of the ability to reach millions of customer with brand
related content and for communicating with them (Heavey, 2020).

social media and connectivity
Both business and cultural factors contribute in development of social media.
Because of these factors popularity of social media has rapidly increased.
Social media provide many kinds of services and benefits to its users like
helping them to connect with new people.
Business factors- the relevance company helps in development of social
media by recruiting their employees from various social networking sites. It
contribute in the popularity of social media. The relevance business use
social media for reaching their potential customers. By expanding their
business on social networking helps in development of social media. Social
networking sites mostly make their money through advertisement or creating
brand awareness of a company (Ihejirika, 2021. The internet has opened up
communication across the boundaries of the world. That help the relevance
company to communicate with its customers which contribute in the

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Cultural factors- For interacting with other people and sharing of new
ideas and information, people use social media. Because social media
improved creativity and social awareness for our society. Billions of
people used social networking sites which help in its development.
Representatives of various cultures are come together without any
boundaries. With the help of social media random peoples are meet each
other by initiating the conversation which enhance its popularity.

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Interconnectivity of social media
In business, it is crucial to focus on sharing of information through social
media so that it is easy to achieve business goals. In this digital
business, interconnectivity is needed at every aspect. For example-
most of enterprises uses Facebook, Snapchat, Youtube as form of
interconnectivity platforms.
User Generated Content
User Generated Content is to be defined as form of text, graphics, images
created by customers rather than a brand. UGC is important for
interconnectivity as it helps in collection of information digitally.