Social Media Practice Report: Analysis of Social Media Strategies

This report analyzes social media practices within the context of a small audio production firm, Audio Always. It covers key concepts of social media, the influence of business and cultural factors, and the use of various social media platforms like Twitter, LinkedIn, and Facebook for different communication objectives. The report evaluates market and user research to define aims and objectives for a social media strategy, including SMART goals. It also explores different forms of social media and their impact on brand awareness and consumer engagement. Furthermore, the report develops a social media plan, including content creation, scheduling, and monitoring to address client needs and meet customer expectations. The analysis incorporates references to relevant academic sources and provides a comprehensive overview of social media strategies.

social media practice

Table of Contents
INTRODUCTION ...............................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Discuss the concept of social media for business ......................................................................3
P2 Explain the influence of business and cultural factors on social media development...............4
TASK 2.................................................................................................................................................5
P3 Explain the use of social media platform for different communication objectives....................5
P4 Explain different forms of social media on brand awareness & consumer engagement ...........5
TASK 3.................................................................................................................................................6
P5 Evaluate market & user research to define aims & objectives for social media strategy ........6
P6 Create social media strategy to address client needs & meet customer expectations ..............7
TASK 4.................................................................................................................................................9
P7 Develop a social media plan, including content creation, scheduling & monitoring ...............9
P8 Present a social media plan that communicates way in which it meets customer & clients
needs................................................................................................................................................9
CONCLUSION ..................................................................................................................................11
REFERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
In this competitive and contemporary business market, it is becoming important to use
strategies as well as tactics to achieve goals in specific manner (Akram, 2017). Main aim of this
report to analyse the social media practice in context of media business. Audio Always, a small
enterprise & independent audio production firm, based in MediaCityUK, Manchester. Their main
work is to use sound ideas to make audiences think, feel and do. This report comprises of key
concept of social media, influence of business & culture factors, use of social media platforms,
impact of social media on brand awareness & consumer engagement, evaluation of market & user
research, social media strategy and social media plan.
TASK 1
P1 Discuss the concept of social media for business
Social media refers to online communication channel, based on computer technology that
helps in sharing of ideas, thoughts, feelings and information through virtual network. With the help
of internet it provides a quick electronic based communication. Users of social media engage
through computer or smart phones via web based application or software are generally use for
messaging. It helps in reach out to a bigger audience. Social media is a best way to create awareness
of brand of a company and also stay in contact with its customer (Ancillai, 2019).
Impact of social media on businesses-
Social media impact Audio Always both positively and negatively. It helps relevance
company to reach its target audience, and easily stay engaged with them. It is a great way for
selected company to analysis its competitors by monitoring their social media page. And how they
use social media for their growth. These are some positive impact of social media on relevance
firm.
 Helps in reach out bigger audience- Social media is an ideal way to create brand
awareness of Audio Always. Its helps in stay connected with its customers. By social media
selected firm provide information about their services, advertisement, deals or promotion.
because it is the main source for people to learn more about company (Bowden, 2021).
 It creates word of mouth- It means passing information from one person to another about
the company. It is a free advertising for company by its customer experiences. It helps
selected company to get the words related to it. Relevance company leverage its power of
word of mouth for marketing purpose.
 Economical- Social media marketing techniques of chosen firm target social networks for
spreading its brand awareness. It is known as more targeted types of advertising, therefore it
is very effective in creating brand awareness. Audio Always is a small company, so its best

for company to promote itself through social media marketing and save business money.
 Quick feedback- It helps relevance company by collecting quick feedback from its
customers. Which helps company to improve its brand image, reputation of company and
also maintain relationship with its customers. Because of it customers also feel like someone
heard their problems and this make them happy.
Negative impact of social media on the selected company-
 Time consuming process- Social media save money for the selected company but it is also
a time consuming process. For maintaining social network it require time and efforts, and
also need employees for managing company social media presence (Chancellor, 2020).
 Risk of bad publicity- Social media is not only helping in creating brand image but also it
create bad publicity for the company. If the relevance company wants to save itself from bad
publicity than its important for it to timely manage its social media presence.
The use of social media in the relationship between business to consumer(B2C)
Social media in the context of B2C is widely developed concepts and becoming an integral
part of its customers modern lives. Because of social media relevance company is able to
communicate with its consumers at a very low cost. Its easy for business to quickly generating
content online for developing brand awareness of company. In resent years use of social media has
expanded, because of the ability to reach millions of customer with brand related content and for
communicating with them (Heavey, 2020).
P2 Explain the influence of business and cultural factors on social media development.
Both business and cultural factors contribute in development of social media. Because of
these factors popularity of social media has rapidly increased. Social media provide many kinds of
services and benefits to its users like helping them to connect with new people.
Business factors- the relevance company helps in development of social media by
recruiting their employees from various social networking sites. It contribute in the popularity of
social media. The relevance business use social media for reaching their potential customers. By
expanding their business on social networking helps in development of social media. Social
networking sites mostly make their money through advertisement or creating brand awareness of a
company (Ihejirika, 2021. The internet has opened up communication across the boundaries of the
world. That help the relevance company to communicate with its customers which contribute in the
development of social media.
Cultural factors- For interacting with other people and sharing of new ideas and
information, people use social media. Because social media improved creativity and social
awareness for our society. Billions of people used social networking sites which help in its

development. Representatives of various cultures are come together without any boundaries. With
the help of social media random peoples are meet each other by initiating the conversation which
enhance its popularity.
TASK 2
P3 Explain the use of social media platform for different communication objectives
Audio Always uses Twitter, LinkedIn and Facebook as social media platform. These social
networking sites help the selected business to reach out to its audience. It helps in create brand
awareness and stay in contact with its customers. The selected firm use Facebook and Twitter to
build a strong relationship with its customers by engaging in conversation. First important benefit of
social media is increase in speed of communication. because of Facebook and Twitter selected firm
can convey its message to its audience within a seconds. Communication objectives is a boarder
term such as marketing, public speaking, knowledge work, management and leadership (Kumar,
2018).
Use of social media platforms for communication objectives-
 Building awareness- Audio Always is a small company and it require awareness in market.
Social networking sites are best tool for creating awareness about company. because it is
cost effective and time saving platform.
 Provide information and knowledge- Another main objective of communication is
providing information to customers. Its very important for relevance company to timely
manage its social networking sites. And response to the feedback or quarries to its interested
parties (Kusuma, 2018).
 Creating interest and influence- Sometime it happens that audience are familiar with
relevance company but has not interested in it. Social media helps in pushing people from
awareness to interested in their company. Creating a need has a central role of social media
here.
P4 Explain different forms of social media on brand awareness & consumer engagement
In this digital and fast moving world, it is essential to focus on changes that can impact on
business so that strategies are implemented accordingly. In context of Audio Always, they are being
viewed as small production firm & focus on increasing brand awareness as well as engagement
with aim to achieve goals. There are various types of social media forms which are described as
follows-
Social networks- It is form of social media in which it comprises of different social
networks sites such as Facebook, Twitter, LinkedIn, etc. By accessing to these networks brand

promote & advertise them selves at appropriate level. In relation of Audio Always, they have their
own page on Facebook, Twitter as well as LinkedIn which helps them to share information at larger
scale (Lappas, 2021).
Media sharing networks- This is another form in which social media in which these helps
in generating leads, brand building, targetting etc. These media sharing networks are crucial to be
examined so that it is easy to access to market opportunities easily. For example- Instagram,
Snapchat helps in sharing of images, videos etc. which is helpful for brand awareness of business.
Discussion forums- These are also another forms of social media channels through which
information, views, opinions is being shared at larger scale. There are different types of discussions
forms such as Reddit, Quora, Digg etc. The number of users on these channels are large & wide.
Bookmarking & content Curation Networks- In these type of networks, media content,
videos, images are being shared, viewed, saved that are at trending hotspot. They are also viewed
as most effective way of channelizing of social media campaigns. In relation of Audio Always,they
also uses the content curation networks relying on their budget.
Social media & consumer engagement
In business, it is necessary to engage with consumer engagement so that it is easy to
achieve benefit. In relation of Audio Always, they choose uses social network to get engage
themselves with consumers, clients & employees (Mallipeddi, 2021).
TASK 3
P5 Evaluate market & user research to define aims & objectives for social media strategy
Market as well as user research are crucial to be adopted when developing social media
strategy. It is essential for businesses to carry out market & user research specifically so that aims
as well as objectives for social media strategy are clearly well defined. In reference of Audio
Always, easily benefit from use of social media as it helps them to enhance & increase their brand
awareness. Another benefit is that it increases website traffic as in social media posts, ads are
effective ways of driving traffic to website (Park, 2021).
Market research is all about what is want by people, whereas user research is all about what
is useful for people. Both type of research are helpful for creating social media strategies
effectively. Aims and objectives for social media strategy are further discussed below-
Objective-
SMART
Specific- It is first element in which it shows that goals or objective which has been set is

needed to be specific so that further processes are carried out accordingly. In context of Audio
Always, their main objective is to enhance their digital awareness & engagement within six months.
(Ryu, 2021).
Measurable- It is component in which it depicts that objectives need to be meaningful &
progress is to be measured so that resources are used efficiently. So, selected organisation measure
the objectives performance through using KPI'S.
Achievable- In this stage, it states that objective which has been set is to be achievable so
that it is easy to make decisions within process and implementing strategy. In relevance of Audio
Always, they want to achieve brand awareness within within region which is easily achievable. If
set objective is not achievable then employees or team cannot work properly.
Relevant- It is also component in which it focus on how relevant is the set objective. So,
objective for social media strategy is relevant & chosen firm make assure that relevancy is made
through the process (Weber, 2021).
Time Bound- In this element, it specifies that time interval within which social media
strategy objective is required to be achieved. So, manager of Audio Always uses Gantt Chart &
WBS which helps in managing time effectiveness.
So, explained paragraph reflects that SMM is need to be focused appropriately so that
resources are used efficiently. Also, market research is needed to be done on basis of credentials are
obtained.
P6 Create social media strategy to address client needs & meet customer expectations
It is essential to create, social media strategy so that it is easy to carry out goals as well as
objectives in specific manner. In relation of Audio Always, manager of firm is responsible for
implementing of social media strategy. So, various elements are being focused by entity which are
described as follows-
“Adapting Chatbots for better service”- Social media strategy, Audio Always
Market research- It is first most important step which is needed to be considered in which
information is required to be gathered which is done through properly carrying out market research.
In developing of social media strategy, research can be both primary or secondary rely on
investigator choice. In relation of chosen firm, they uses secondary sources to collect information
(Akram, 2017).
Competitor analysis- In ManchesterCityUK, there are ample number of media production
firms such as Alexander & Co, Anchor Group services, Aire Adaptical Design Ltd etc. So, it is

crucial for Audio Always to conduct competitor analysis so that they are able to examine intensity
of competition in market (Ancillai, 2019).
Aims & objectives- Aims of this strategy is to adapt innovation within production and
sound records. Objective of this SMS is to achieve brand awareness & USP by solving problems of
users & audience digitally. To achieve both aims as well as objective social media platform like
Twitter & LinkedIn and technology tool such as Buffer Reply is to going be used. Buffer Reply
provide real time answers & social interactions to unpin users or social out reach (Bowden, 2021).
Content strategy- In creating of SMS, it is critically important to adopt content strategy so
it is easy to engage audience with brand. So, to use content strategy it Audio Always uses AI tools
like Unmetric which helps in providing of data to examine gaps in social media content.
Metrics required for media analytics
Social media metrics are critically important to be used as they assist in measuring and
analysis campaign & strategy with their impact on business. In context of selected entity, they make
assure that appropriate media analytics are being adopted so that strategy is implemented properly.
There are various types of social media metrics for analytics that are discussed as follows-
Engagement- It is essential metric which is to be consider as when developing social media
strategy. Engagement is done through sharing, discussions etc. In relation of Audio Always, they
carry out their activities through Twitter, Facebook & LinkedIn which helps in engaging easily.
Influence- It is another important media metrics which is being focused in which it shows
about what factors can affect brand & its strategy. To measure effectiveness of influence, tool such
as Klout & Peerindex are used to assign people on influence score (Chancellor, 2020).
Share of voice- It is too essential metric in which it is necessary to understand the voice of
brand which is communicated to users or audience. Through analysing share of voice, comparison
can be done with competitors.
Advantage of social media strategy
Main benefit of this strategy it helps firm in providing of better services and fulfil the needs
as well as expectation of both clients & users.
Also, it help in stepping into new change and opportunity which is beneficial for business
growth.
Disadvantage
Drawback of this SMS is that it is a cost expensive strategy as Audio Always is small firm
with employee size of not more than 20.

Further, due to changing market situations it is difficult to understand needs of customers.
Thus, it has been analysed that it is necessary for enterprise to develop a strategy in proper
manner so that benefits are obtained. Moreover, it is duty of manager to analyse & measure change
in business so that pre-planning is done (Heavey, 2020).
TASK 4
P7 Develop a social media plan, including content creation, scheduling & monitoring
A social media plan defined as set of actions or tactics which are used to implement
strategy & plan. In context of selected entity, they need also creates social media plan through
including elements which are discussed as follows-
Content creation
It refers to process of examining & identifying of new topic or subject which is being
adopted and the way content is needed to form. So, strategy & headline is “Adapting Chatbots for
better service”. With help of content creation, it is easy to carry out further process of within
strategy of SMS (Ihejirika, 2021).
Scheduling
It is second step in which it is defined as managing & maintaining the time of social media
posts, comments, etc. so that it is easy to gain benefit easily. Basically there are different types of
scheduling tools which are used by Audio Always such as Loomly, Agorapulse, Everypost etc.
Effectiveness of social media strategy rely on process of scheduling.
Monitoring
It also crucial within social media plan in which it measure & determine brand online
engagement & clients/ customers perception. To manage the social media strategy, Audio Always
uses tools like Hootsuite, TweetDeck, Google Trends etc. Manager of firm assures that appropriate
type monitoring tools are being adopted on basis of it is easy to manage everything in systematic
manner (Kumar, 2018).
From above discussed social media plan, it has been examined that media publications
companies can use processes of SMM which will help them to access to opportunities easily.
Therefore, developing social media strategy plan is to be carried out with proper considerations.
P8 Present a social media plan that communicates way in which it meets customer & clients needs
To produce a social media plan, it is necessary to have information & use of technology so

that it is easy to fulfil the need and demands of customer. A social media plan is time consuming
process which is to be carried out with proper considerations. So, it is too analysed that
communication is need to be done on basis of which it is easy to achieve objectives.
 Set goals- It is a first step which is to be focused in which goals should be set so that it is
easy to make decisions and use resources. In relation of selected entity, their goals is to
enhance brand awareness through adapting AI tools (Kusuma, 2018).
 Target audience- In this, business aims at targetted audience who are potential clients or
customers who take interest in services of Audio Always. It is necessary to understand the
target audience so that planning is done accordingly.
 Establishing important metrics & KPI'S- Social media metrics are crucial to be adopted
as they help in accessing to customers & clients easily. In relation of Audio Always, they
uses metrics within their plan such as reach, clicks, engagement, hashtag performance. Also
Key Performance Indicator are too adopted by chosen firm on basis of which they are able
to measure their performance level (Lappas, 2021).
 Create & curate engaging social content- It is most crucial stage in which entity should
aware about how to engage with audience by using social content. In relation of selected
company, they have a highly effective content & has employees who has ability to write
good content.
 Improving performance- In this aspect, it states that it is crucial to have proper analysis of
social media plan & whether improvement is presented or not. In context of chosen firm,
manager of firm regularly checks progress and performance level through feedback reviews
by team mates, superiors etc. (Mallipeddi, 2021).
Therefore, it is stated that firm should implement social median plan so that it is easy to
achieve goals & also assist in increasing of brand awareness easily. Furthermore, it is crucial to
states that planing is needed to be done systematically so that problems do not arise in future period.
So, social media plan helps in fulfilling customers needs & demands.

CONCLUSION
After a brief analysis of above report, it has been concluded that concept of social media is
wider & broader. It is essential for business to use social media in such way that competitive
benefits are achieved. So, discussions have been made about concept of social media, influence of
business & culture factors, use of social media platforms. Then, several forms of social media,
evaluation of market & user research, social media strategy to fulfil client needs & SMS as well as
social media plan are briefly explained. Further, it is examined that it is necessary for organisations
to access to competitive benefits so that survival period of firm increases for longer time interval.
Moreover, it is seen that social media plan and strategies are beneficial which are to be carried out
properly.

REFERENCES
Books & Journal:
Akram, 2017. A study on positive and negative effects of social media on society. International
Journal of Computer Sciences and Engineering, 5(10), pp.347-354.
Ancillai, 2019. Advancing social media driven sales research: Establishing conceptual foundations
for B-to-B social selling. Industrial Marketing Management, 82, pp.293-308.
Bowden, 2021. Consumer engagement within retail communication channels: an examination of
online brand communities and digital content marketing initiatives. European Journal of
Marketing.
Chancellor, 2020. Methods in predictive techniques for mental health status on social media: a
critical review. NPJ digital medicine 3(1), pp.1-11.
Heavey, 2020. How do strategic leaders engage with social media? A theoretical framework for
research and practice. Strategic Management Journal, 41(8), pp.1490-1527.
Ihejirika, 2021. Rethinking academic library use of social media for marketing: Management
strategies for sustainable user engagement. Journal of Library Administration, 61(1),
pp.58-85.
Kumar, 2018. False information on web and social media: A survey. arXiv preprint
arXiv:1804.08559.
Kusuma, 2018. Activities of the Cyber Public Relations of O Chanel TV in Promoting their
Company on the Instagram Social Media. American Journal of Humanities and Social
Sciences Research (AJHSSR. Volume-02, Issue-09, pp-50-56 2018.
Lappas, 2021. Harnessing the power of dialogue: examining the impact of facebook content on
citizens’ engagement. Local Government Studies, pp.1-20.
Mallipeddi, 2021. The Effects of Social Media Content Created by Human Brands on Engagement:
Evidence from Indian General Election 2014. Information Systems Research.
Park, 2021. A study of antecedents and outcomes of social media WOM towards luxury brand