Social Media Marketing Career: Strengths, Challenges & Opportunities

This presentation provides an analysis of a career path in marketing, specifically focusing on social media marketing. It begins with an introduction to career planning and then describes marketing as a professional field, emphasizing the importance of specialized skills in promotion and advertising. The presentation discusses the chosen career path of social media marketing, highlighting its future growth potential due to the widespread use of social media platforms. It identifies key strengths such as creativity, excellent communication, and writing ability, linking them to the chosen career path. Challenges like identifying the right platform and understanding the target audience are addressed, with suggestions on how to overcome them using personal strengths. The conclusion reinforces the selection of marketing as a career path and emphasizes the role of social media marketing in overcoming challenges. The presentation concludes with a list of references.

PPD Task 1- Individual
Presentation paper

Content
 Introduction
 Describe a given Professional field
 Discuss and analyse the career path
 Identify the strength and link with the possible career paths
 Identify the possible challenges and suggest how to overcome with
your strengths
 Conclusion
 References

 Career plan is defined as the strategy that
is considered to analyse the skills and the
interest of the people while having the
career goals and getting best efforts in
achieving the best results for the success.
It is act like the blue print of these career
goals. There are various functional areas
and includes marketing, human resource,
marketing, informational technology and
project management.
Introduction

Describe a given Professional field
 For this respective presentation, marketing refers to the
professional field by me which also leads to have the development
in the promotion and the adverting of goods and services of the
busiest. For this, a specialised person is required who is having
certain skills in order to perform their job in an appropriate manner
with the aim of having specialization in the given work.

Discuss and analyse the career path
Career path is defined as the sequence of jobs that is having long term
and short term career goals. This is also having the better approach
in the market which is also having the better approach in the
market so that they can have the better approach in their career
path.

Continue…
Brand management: It is the carer path in which the manager of an
venture ensures the emphasis on internal and external organisation
or the product line for the person. They also use to collect the
messaging and gaining customer experience in the different
platform in the market.

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 For me, the chosen career path for the business is social media
marketing which also helps me in having future career growth. As
most of the society are busy in surfing social media platforms and
this is reflecting in the overall task in the business. This also leads
to have ample of opportunities in the market by which I can rightly
use the different social media platforms.

Identify the strength and link with the
possible career paths
Creativity: It is the main consideration of
the individual that creates the good
impression in the mind of the customers
and leads to attract the large pool of
customer in the target market. With this,
I can get the new ideas and work as per
the current trends of the market which is
leading to have higher growth.

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Excellent communication: As of me, I have chosen the social media
marketing as my career path and having effective communication
skills by which I can convince the customers with proper
engagement. This also helps me getting better communication
along with the colleagues.

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Writing ability: It is vital to have the effective analysis of the
marking so that they can have the better working with in the
organisation as creating post the crafting a writing which stands
and act as the important part of the social media job position in the
market.

Identify the possible challenges and
suggest how to overcome with your
strengths
 Identifying the right platform: It is
the main hurdle that is being used by
the business so that they can have the
better approach in the market and
leading to have good results in the
market as most of the target audience
are surfing online platforms as it
become the life style of the individual
in order to get better results in it.

Continue…
Understanding the target audience: There
are list of brands that are not able to work
through the social media platforms and
for me it becomes difficult to seek the
customers as there is no direct contact to
the customer by which it is leading to
have the consideration with the buyers.