Analyzing Social Media's Impact on Travel and Tourism: A Case Study

This report investigates the significant impact of social media on the travel and tourism sector, focusing on a case study analysis. It explores how social media influences consumer decision-making, the challenges and opportunities presented by these platforms, and the strategies used to leverage them. The report includes an analysis of the frequency of social media usage, examines how social media helps companies achieve higher growth, and identifies the major challenges faced by Thomas Cook Plc in implementing social media strategies. The research methodology involves data collection and analysis to understand the influence of social media on the travel and tourism sector. The aim is to identify the impact of social media on consumer decision-making, providing valuable insights into the evolving landscape of the travel industry.

RESEARCH PROJECT
Introduction
In current time period, technology is always change in
each and every field. It will help in booking tickets of
flights which are unable to got on foot. There are
different things which includes mobile, computers and
many more which has been changed the way of work,
sell, buy and usually various factors.
Aims And Objectives
Aim: “To identify the impact of social media that
influence consumer decision making in travel and
tourism sector”. A case study on Thomas cook.
Research Objectives:
• To understand the concept of social media.
• To analyse major challenges faced by Thomas
Cook Plc while implementing the concept of social
media within business.
• To analyse the impact of social media in travel
and tourism sector.
Research Methodology
Research methodology: This is third section of research
in which most appropriate method of data collection is
considered for data analysis and collection
THEME 1: Concept Of Social Media
Q1. Are you aware about the concept of
social media ?
Frequency
Agree 20
Disagree 10
Agree Disagree
0
5
10
15
20
20
10
Column B
Theme 2: Social Media Help Company In Getting
Higher Growth For Travel And Tourism Sector
Q2. Does social media help company in
getting higher growth for travel and
tourism sector?
Frequency
Yes 25
No 05
25
5
Yes
No
Theme 3: Social media directly impact on
travel and tourism sector
Q3. Do you think social media
directly impact on travel and
tourism sector ?
Frequency
Agree 28
Disagree 02
Agree Disagree
0
5
10
15
20
25
30
28
2
Column B
Theme 4: Directly target new customers the
major challenges faced by Thomas Cook Plc
Q4. What are the major
challenges faced by Thomas
Cook Plc while implementing
the concept of social media?
Frequency
Promotion of new products 03
Difficult to target new customers 27
Difficult to target new customers
Promotion of new products
0
5
10
15
20
25
30 27
3
Column B