Analysis of Social Media and Mobile Technology for CCL Business Growth

This report analyzes the impact of social media and mobile technology on Continental Consulting Ltd (CCL), a UK-based research and consultancy. It outlines the aims and objectives, focusing on how digital tools can support small business growth and innovation. The project management plan, including a work breakdown structure and Gantt chart, is detailed. Both quantitative and qualitative research methods are discussed, along with data analysis, interpretation, and recommendations. The report also addresses constraints like cost, scope, time, and communication. The research utilizes primary data collection through surveys and interviews, examining the influence of social media and mobile technology on CCL's operations and suggesting strategies for leveraging these technologies to enhance communication and business growth. The conclusion summarizes the findings and offers insights into the effective use of digital tools.

UNIT 6 MSB

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Aims and Objectives....................................................................................................................1
Project management plan.............................................................................................................1
Work breakdown structure and Gannt Chart...............................................................................4
Quantitative and qualitative research methods............................................................................5
Data Analysis and Interpretation.................................................................................................6
Recommendations......................................................................................................................14
Reflection...................................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Managing a successful business is a very tedious task for an organization. Looking at the
advancement of the technological tools and techniques, many technical operations are been taken
in the consideration that will help in suitable management of the business activities and
operations (Ashley and Tuten, 2015). For the project report, Continental Consulting Ltd is been
chosen. It is a UK based research and consultancy operating in London.
The research report will present the aim and objective of the research process that aid
been taken in consideration by the organization. The concept of cost, scope, time, quality,
communication, risk and resources. An effective work breakdown structure and Gannt chart is
been presented. The qualitative and quantitative research processes are been analyzed with the
proper assessment of the data received. Other than this, effective recommendations with a
reflection over the research process.
MAIN BODY
Background and purpose of project
This project is been carried out to identify the main impact of technologies and other
business operations that will help in setting up of the various form of digital technologies and
tools. This will also help the company to adopt innovative tools and techniques. The main
purpose of the organization will help the firm to carry out the business operations and activities
in much suitable and innovative digital tools and techniques that are been undertaken for the
organization.
Aims and Objectives
Aim:
“To analyse the impact of social media and mobile technology in supporting communication for
small business growth and innovation that is especially tailored to Continental Consulting
Limited.”
Objective:
 To identify the importance of social media and mobile technology.
 To identify the impact of the social media and mobile technology on the operations of a
business.
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 To analyse the impact of digital technology and social media on the activities of the
Continental Consulting Limited.
Project management plan
An effective project management is required to be developed by CCL to look after the
proper management of the business operations and action plans that will help the organisation to
carry out the action plans that are been set by the organisation (Verhoef, Kannan and Inman,
2015). This is important for an organisation as it leads the firm to have a distinctive plan and
strategy to follow and achieve the objectives and operations in more effective way. This will help
the organisation to have the proper scheduling of the activities and operations that are required to
be performed by an organisation to carry out their research and analysis process. Besides this, it
will help a scholar or data analyst to gather the vital resources and other tools for carrying out the
research and analysis process and make the necessary preparations for it (Tiago and Veríssimo,
2014). Other than this, it leads to the effective assessment of the risk factors and the other
operational or research constraints that are been taken in consideration by the organisation to
have a good and effective placing of the business activities and action plans.
Various constraint are been taken in constraints while producing the project management
plan, that are required to be taken in consideration by the organisation. Some of the major factors
and operations that can impact the chosen project are:
 Cost: The costing of the financial constraints are required to be taken in consideration by
the organisation and the data analyst or scholar in an effective and efficient manner
(Urry, 2016). The financial or costing measures are required to be managed in order to
carry out the business operations and action plans more effectively. The scholar and
selected organisation has to look after the proper management of the financial
requirements of the research process carried out at CCL. The research project that is been
selected will require the amount of $600 to carry out the implementation of digital
technologies.
 Scope: the scope of the research process that is been carried out is required to be
managed and maintained that will help the organisation to handle the business operations
and activities in much effective and suitable manner (Bianchi and Andrews, 2015). The
research process will not only fulfil its current scope but will also improve the future
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scope of the organisation and the scholar by improving their knowledge and the carrying
out of the business operations in much effective and significant manner. The forecasted
use of the technologies and the tools and techniques that are been undertaken within the
organisation have a wider and vivid scope as it will help the firm to carry out the business
operations and will help the firm to have a good communication with customers.
 Time: This is the major constraint which requires the proper management by the
organisation (Turban and et.al., 2015). The scholar and selected firm is required to have
the better management of the business operations and activities and setting up of the
effective goals and operations that will help the firm to meet its operational requirements
within the organisation in much effective and significant manner. The effective and
significant scheduling will be done and the research process will be carried out depending
on the plan that is been managed by the firm. This project will take 25 days of time to get
completed.
 Quality: Effective quality standards to carry out the research will be taken in
consideration by the CCL and the scholar to identify the impact of social media and
mobile technology on the research process (Scott, 2015). The high quality tools and
techniques with the assessment tools will help the organisation to carry out the business
operations and action plan that will help the firm to manage the research activities and
handling of the data analysis process. Beside this, it will help in improving the quality of
products and services in much effective and significant manner.
 Communication: Effective clear and precise communication or interaction is required to
be taken in consideration in order to carry out the research project and other business
operations with much efficiency and effectiveness (Gandomi and Haider, 2015). A good
communication process will help the firm to carry out the business operations and
activities that will help in the placing of the effective handling of the research process and
the data assessment process that is been taken in the consideration by the firm. It will
help the firm to improve the quality of products and services that are been taken in
consideration by CCL to connect with its customers. During the research activity in the
process, various communication measures like telephonic calls, mails and text
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messages are been taken within the consideration that will support the proper
placing of the research process within CCL.
 Risk and resources: The CCL and the scholar along will see through the data
management and assessment process that will help the firm to manage the business
operations in much effective and significant manner (Jayaram, Manrai and Manrai,
2015). The proper assessment of the risk factors will help the firm to carry out the
business operations and thus will help the firm to take suitable preventive measures to
achieve the effective targets, goals or objective. Besides this, the proper management of
the resources that are been implemented within the organisation for the research process
will help the firm to carry out the research process in much effective and suitable manner
(Xiang, Magnini and Fesenmaier, 2015). Any constraint leading to the failure of the
research allocation process will cause the adverse effect on the data analysis process
carried out at the firm. The use of social media and mobile technologies are susceptible to
the data leakage or privacy threats which are required to be managed by the CCL to have
a good growth and customer communication.
Project Plan
Task Name Duration Start Finish Predecessors WBS Cost
Formulating research
topic 2 days Tue 30-10-
18
Wed 31-10-
18 1 $0.00
Preparing aim and
objectives 2 days Thu 01-11-
18
Fri 02-11-
18 1 2 $110.00
Writing background of
study 3 days Mon 05-
11-18
Wed 07-11-
18 1,2 3 $90.00
Implementing research
methodologies 2 days Thu 08-11-
18
Fri 09-11-
18 3 4 $100.00
Data collection through
sources 4 days Mon 12-
11-18
Thu 15-11-
18 3,4 5 $120.00
Examining data 3 days Fri 16-11-
18
Tue 20-11-
18 4,5 6 $60.00
Interpreting data for
gathering results 2 days Wed 21-
11-18
Thu 22-11-
18 6 7 $20.00
Writing Conclusion and
recommendations 2 days Fri 23-11-
18
Mon 26-11-
18 7 8 $70.00
Submitting report 1 day Tue 27-11-
18
Tue 27-11-
18 7,8 9 $20.00
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Modifying report as per
comments 2 days Wed 28-
11-18
Thu 29-11-
18 9 10 $0.00
Final submitting the
report 2 days Fri 30-11-
18
Mon 03-12-
18 10 11 $0.00
Work breakdown structure and Gannt Chart
Gantt chart
Network diagram
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Quantitative and qualitative research methods
Wide range of the research process is been taken in the consideration by the organisation
that will help the firm to carry out the research process to determine the role of social media and
mobile technology on the business operations and the activities that are been undertaken in
consideration by the firm (Cook, 2017). Besides this, a proper management of the action plans
and the research methodology will support the organisation to carry out the business operations
and thus will lead the firm to carry out the business activities and operations that will help the
CCL to identify the scope and feasibility with the operational constraints that are been associated
with the business operations and the research process performed to increase the knowledge and
skill set of the organisation (Lee and Phang, 2015). The major factors that are been taken in the
consideration for the research method are as follows:
Research typology: The research typology consist of qualitative and quantitative research
processes that are been undertaken by a scholar or an organisation to handle the business
activities which are been taken in consideration for the extensive research process. The
qualitative research process involves the assessment of the thought process and the operations
that are been taken within the organisation (Hoehle, Zhang and Venkatesh, 2015). On the other
hand, quantitative process helps the firm to have the measureable data. For the current report,
Quantitative measure of research typology is been taken in consideration.
Research approach: Different form of approaches are been taken in consideration that will help
the firm to have a good management of research process within the organisation. It involves the
deductive and inductive research approaches (Wang, Pauleen and Zhang, 2016). For the current
research process, deductive approach is been taken in consideration that will help in the proper
management of deductions to carry out the research process.
Data collection: This is the most important stage of research process and consist of two types,
primary and secondary data collection process (Lamberton and Stephen, 2016). For the current
research process, the primary data collection is been used that involves the assessment of the data
collected through the surveys and interview processes. This will help the firm to have the better
understanding of the concepts of the research process (Moreno-Munoz and et.al., 2016).
Sampling: For the current research process that will be carried out at the CCL, the simple
random sampling method will be used that will help in placing the appropriate idea and concept
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of the research process (Zhao and Balagué, 2015). This will include the 30 respondents, who are
the customers and employees of CCL.
Data Analysis: The data analysis process that will be followed by the organisation will include
the thematic analysis process, in which various themes are been taken in consideration by the
organisation (Turban and et.al., 2017). In this, the data is been analysed in the firm of various
themes for the better assessment and analysis purposes.
Data Analysis and Interpretation
Questionnaire
Are you aware of the social media and mobile platforms used at the firm?
 Yes
 No
Do you find the social media and mobile tools to effective for the firm in order to have the better
communication with customers?
 Yes
 No
Do the firm uses this social media tools and mobile platforms within the organisation to have a
good communication with their customers?
 Yes
 No
What sort of social media tools and mobile platforms are been used by the organisation at its
workplace to improve business growth and innovations?
 Facebook
 Twitter
 Pinterest
 Linked in
 Company’s website and mobile application
Do the social media and mobile platform tools have helped the improvement of innovation within
the firm?
 Yes
 No
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Have the social media and mobile platform tools that have been implemented by the organisation
have improved the stakeholders satisfaction level.
 Yes
 No
Do you agree with the fact that the social media and mobile platform tools that have been
implemented by the organisation has improved the performance and communication of the
organisation?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Do you find social media and mobile platform to be risky for organisation?
 Yes
 No
Are the young customers satisfied with the use of social media and mobile platform?
 Yes
 No
Do you find the social media and mobile platform to be economically and financially feasible?
 Yes
 No
Any suggestion
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Theme 1: Awareness about social media and mobile platform tools that have been
implemented by the organisation
Are you aware of the social media and mobile platforms used at the firm? Frequency
Yes 27
No 3
Total 30
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Interpretation: On the basis of the research process and the data analysis that has been carried
out at CCL for the identification of the effectiveness of social media tools and mobile platforms
that will help the organisation to carry out the business operations and action plans at the work
place. On the basis of the data analysis, this can be said that out of 30 respondents that are been
chosen for the research purpose, 27 people were favour in the fact that they are aware of social
media and mobile technology tools and services while 3 respondents were unaware about the
social media services and mobile application tools. Hence on the basis of the analysis this can be
said that people at CCL are aware of the digital technologies and tools.
Theme 2: Awareness of the firm about social media and mobile platform tools that have
been implemented by the organisation
Do you find the social media and mobile tools to be effective fort the firm in order to have
the better communication with customers? frequency
Yes 25
No 5
Total 30
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Interpretation: Depending on the data interpretation process that is been taken in the
consideration by the selected organisation to identify the effectiveness and importance of digital
technology tools like social media and mobile technology for the organisational growth and
development it is been found that out of 30 respondents, about 25 individual felt that the f social
media and mobile tools are effective to develop a good communication at the firm. While 5
respondents were in the favour that the digital technologies are not much effective for the
selected organisation. Thus, this can be interpreted that for CCL, social media and mobile
technology tools can proved effective.
Theme 3: Use of this social media and mobile platform tools at selected firm
Do the firm uses this social media tools and mobile platforms within the organisation to
have a good communication with their customers? frequency
Yes 26
No 4
Total 30
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