Impact of Communication on Brand Popularity and Workplace Dynamics

This report analyzes communication strategies in marketing and the workplace, drawing from sources that explore social media's impact on brand popularity and the importance of effective communication within organizations. The first source examines how social media marketing, specifically through brand fan pages, influences consumer behavior and brand recognition. It highlights the significance of likes, comments, and overall engagement in enhancing a brand's visibility and appeal. The second source focuses on the different types of communication within a workplace, differentiating between formal and informal channels. It emphasizes the importance of informal communication, such as emails, memos, and group meetings, and discusses potential inefficiencies that can arise. The report aims to provide a comprehensive understanding of communication dynamics, offering insights into how to improve these processes to achieve organizational goals and enhance brand presence.

Running Head: COMMUNICATION 1
Communication
Name
Institution

COMMUNICATION 2
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages:
An investigation of the effects of social media marketing. Journal of interactive marketing,
26(2), 83-91.
The Source is a systematic review source that describes the ways an organization can create good
relations with the consumers by marketing their brand through the public sites. They can use
their most famous products to advertise their brand on social media networks. If consumers are
interested in the new advancements, then they like or comment on the posts. The more the likes
or the comments the more popular a brand becomes because it shows it’s acceptability by the
market. This article uses the strategy of social media managing to call for more following and
liking of the product by consumers. An individual is likely to purchase from a brand whose name
is well known and loved by others either on social media or any other area. The content therefore
states that marketing only aims at ensuring that an organization receives more following and
demand from the public regardless of the ways used to attract them. A consumer’s choice is far
much the most important event as a brand can convince them into loving their products
regardless of the situation at hand.
Schultz, D. M. (2009). Communication in the Workplace. In Eloquent Science (pp. 323-328).
American Meteorological Society.
This source quantifies the study concerning communication at a work place by breaking down
the types of communication available. People are mostly used to the formal communication at
meeting briefings and presentations that seem to take an important course in the organization.
They therefore forget about the informal languages that employees and employers engage into a
daily basis and their impacts to the organization. The most common communication is the one at
informal settings like over the corridors, memos and basic group meetings. Talking over emails

COMMUNICATION 3
and on social media also happens a lot with most people meeting over the internet for either
official or no-official communication. This informal type of communication is faced with
ineffectiveness which at the end of the day might lead to wastage of information, time and
resources as well. This source examines the ways of improving this communication and ensuring
that it is more effective towards the goals of the organization. It provides knowledge to the
parties involved which demonstrates how much of importance the informal communication is
important to the overall progress or decline of an organization.