IT Infrastructure Management Essay: Social Media and Communication

This essay delves into the multifaceted impact of social media on communication, exploring its evolution and influence on individuals and society. It begins by defining social media and highlighting its role in modern life, emphasizing the shift from traditional communication methods. The essay then analyzes various trends, including the use of social media for business, education, and political discourse. It examines both positive and negative effects, such as improved literacy, ambient intimacy, and easier access to information, alongside the challenges of cyberbullying and time wastage. Furthermore, it touches upon how social media has influenced various aspects such as communication, literacy, business, and politics. The essay concludes by summarizing the transformative power of social media, acknowledging its pervasive influence on how people interact, work, and access information.

Running head: IT INFRASTRUCTURE MANAGEMENT 1
IT Infrastructure Management PG
Name:
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Executive Summary
This essay highlights the concept of the social media. It has been observed that the social media
and the social networking has played an imperative part to individual’s lives across the globe.
The greatest characteristics for the unprecedented rise when it comes to the global culture is
attributed to the revolution of the social media. The social media has been a rising trend in the
world today which has been an avenue that as a communication outlet. In this essay it intends to
highlights what the social media is, the trends which have been encountered through the social
media and the impacts of the social media which are both positive and negative.
Index terms: Media and networking, impact of communication, social media.

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Introduction
Social media are the computer-mediated technology which bring about on the creation in
addition to the discussing of the information, concepts, profession curiosity along with other
form of the expression by means of the virtual communities and the systems (Agichtein, Castillo,
Donato, Gionis & Mishne, 2008). The social media and the social networking appears to offer
important component to individual’s life worldwide. There have been debater with regards to
whether they are enhancing or even crippling the communications competencies. Sitting behind a
computer communicating with friends in the cyber might be fun however this can weaken on a
person communication skills (Asur & Huberman, 2010). The social media has created the
content participation an efficient technique for the personal brand developing. With the
numerous to the user created information and social networks, content individuals are a subject
matter to the social impact (Couldry, 2012). Social media has obtained an incredible global
development in addition to the reputation which has resulted in the attracting attention from
many of experts globally. With time all the generations have learned to adopt on the alterations
of the social networking that has introduced the adults in addition to the youth to be fanatic users
these particular websites (Correa, Hinsley & De Zuniga, 2010). Depending on the research from
numerous studies in the vast field of social networks, it is often discovered that these sites are
impacting on the lives of people greatly. Within this study I am going to concentrate on precisely
how the social media in addition to networking positive effects as well as negatives to
communication.
Communication
Communication is widely seen as the take action or the illustration of communicating; the
divulging or even exchange of the information, ideas, and even feelings. Interaction relation the

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transfer of the meaning or even the info from one person to another or cluster to others.
“All the communication areas are essential within that each area highlights the systems which
functions within the wider program of destination management which plays a role in the overall
efficiency. Each part of communication has its own functionality and the knowledge of these
features may help in creating an efficient communication pattern (Romero, Galuba, Asur &
Huberman, 2011). There has been no dispute that technology has acquired an important effect to
the globe as well as precisely how people communicate.”
Convenience that you needs to the internet by means of the smart phones, computers, in addition
to the tablets and other mobile devices has created taking advantage of the info and connecting
with other person a touch away in several of the cases (Couldry, 2012). People are interacting
nearly every day by means of email, texting in addition to the expanding social media. The social
media happens to be the new standard with regards to communicating starting from the large
events and the issues that impact people daily. The social media has been just about the most
substantial impact to precisely how individuals convey within the past decade.
The internet has had an effect on the individuals at present than in the past. It has been a source
of news, entertainment along with education to the users around the globe (Lenhart, Purcell,
Smith & Zickuhr, 2010). Additionally, the most advanced technologies of the social networking
did not gain the popularity until ten years ago (Shirky, 2011). Twitter, Facebook, in addition to
the similar services have become the most frequented destinations on the net. These kinds of
websites have authorized the users very rapidly and with ease share photos, ideas along with
messages which bring about the social interaction (O'Keeffe & Clarke-Pearson, 2011). This kind
of service through a combination of accessibility, instinctive along with ease might encourage
positive social conduct by promoting the interaction among the family members, fellow workers

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in addition to friends. Moreover, facilitating it helps to facilitate communication between people,
which could foster a sense of the community.
Trends of social media
The social media has been an increasing trend in the globe today. Communication skills are
usually exemplified by means of use of the social media networking (Dabbagh & Kitsantas,
2012). The social media networking has influenced on the communication outlets. The social
media has been used for business, by the students, parent s and religious organization to rely
their messages (Dabbagh & Kitsantas, 2012). The transmission device has been anything which
carries the message, which include a sound wave, light waves, mobile phone signals as well as
the screen, computer monitor, radio and the television signals (Dabbagh & Kitsantas, 2012). The
social media has been utilizing many devices for transmission which include the mobile devices
and the computers.
The social media networks such as the Facebook and Twitters include urged their customers to
provide you with an internet persona. The company after that develop an individual networks of
friends which connect to an open worldwide community. The details are shared readily between
these two .When one is utilizing these platform you can communicate either publicly or even in a
more discrete personal messages (Duggan & Smith, 2015). There are other social sites such as
the You Tube which provides a platform for uploading and sharing of the videos. Individuals can
post videos for the other people to view. This continues to be an excellent platform specifically
for the musicians and the film producers that has permitted their fans to gain access to their
music video and trailers for the forthcoming movies (Duggan & Smith, 2015). Other social
networking sites are the Myspace that has presented the users the platform for posting the videos

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on their profiles. These sites have enabled an easy access to various videos such as the music,
sport and even documentaries.
Impacts of the social media
The social media has impacted on the way individual’s writer and speak the written word. Based
on Sherman (2010), he pointed out that writing is much more to the point due to the existence of
the limited character spaces in the Twitter and Facebook (Dabbagh & Kitsantas, 2012).
Individual are encountered in conveying their messages to their friends and the world. The social
media has created a long term influence on the lives of people along with the manner in which
they live. The kind of illustration is the child literacy (Dabbagh & Kitsantas, 2012). The children
nowadays era tend to be more literature than it is often identified in the prior years depending on
the survey performed by the National Literacy Trust which integrated more than three thousand
children (Kaplan & Haenlein, 2010). In this survey it had been discovered that there was clearly
a correlation which been around between the children engagement in the social media and the
facet of literacy. Presently, it is possible to observe that the school-age children have active
Facebook profile (Duggan & Smith, 2015). This is a significant turning point given that the users
of the social networking media differ from old to the young. The utilization of the social
networking has improved easy access of the children to look for the answers on the education or
maybe for the social questions and share of whatever they know by posting links in addition to
the videos they have gatheredfrom the internet.
Social media has led to ambient intimacy since it bears allowed people to remain in access to.
The facet of communication has become ambient given that one can use it whenever they want
(Kaplan & Haenlein, 2010). The culture of Facebook paved on the way for development of the
new levels of the behaviors when it comes to relationship. It is possible to change the

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relationship status. This has become an avenue for the groups as well as platform for various
advocacies to be able to form the niche as well as have their own chartroom along with the
discussion board.
Another impact which has been brought by the social media is the ease of access of the
knowledge. The quote that the “knowledge is power” applies on this information age. The way
wherein the details are produced these days and shared has changed greatly with the advent on
the utilization of the internet (Asur & Huberman, 2010). It is possible to obtain data with
significantly ease from the search engines and knowledge alone happens to be a collaborative
effort. The similar thing has placed the improvement of the literacy degree of the children.
The social media in addition has reinvented the politics (Lenhart, Duggan, Perrin, Stepler, Rainie
& Parker, 2015). The young people have been encouraged to be active participant to the matters
in relation to politics. Based on research the successful election of Obama was assisted greatly by
the proliferation of the advocate organizations which produced the support of his candidacy
(Asur & Huberman, 2010). Many nations utilize the networking culture in talking about their
political ideologies by way of the Facebook. This allows there is exchange of the dialogues
between the politicians and the common citizen (O'Keeffe & Clarke-Pearson, 2011). People are
able to post on their comments and share their sentiments over a wall in Facebook page. This
demonstrates the results of the social media in politics and it has been improving from the users
worldwide.
Social media in addition has influenced on the marketing concepts. There are numerous business
that are utilizing the social media networking websites to advertise on their services or products.
This has allowed the businesses in addition to the organization to manage to reach millions of the
users on the platform they are using every day (O'Keeffe & Clarke-Pearson, 2011). The

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organizations are reaching many customers on the platform they are utilizing by producing of the
pages and offering promotions in addition to discounts to get more fans (Mangold & Faulds,
2009). Nowadays the organizations are actually enforced to utilize the social media to increase
on the marketing principles in a simpler and a cheaper way. Subscriptions to very costly
newspapers are not relevant when the consumers are pushed to the timelier additionally a free
program in the internet which that they do at the comfort of their homes.
The negative effects of the social media on the communication are on the consequence it bears
on the young children particularly by way of the cyber bullying along with the unnecessary
publicity (Duggan & Smith, 2015). The young people are employing the mass interaction
without recognizing its implications. There has been circumstance where the teenagers have
committed suicide due to the negative things that have been posted in relation to them on the
web. The social networking could ruin the relationships as people get envious in the event they
find their boyfriend or even girlfriend exchanging messages with different people (Duggan &
Smith, 2015). It has also been discovered that the social media could be a waste of time
particularly if an individual check out a website to check something and end up wasting most of
their time the whole day behind the screen and do not do anything useful with life.
Conclusion
The social media has changed on the way individuals socialize, gather information and even
work. Social media has impacted various aspects such as communication, literacy, business
enterprise as well as marketing in addition to the politics and culture. Communication has
improved a lot as a result of the development and incessant growth of the social media. The
social media has developed the interaction to completely new levels. The accessibility along with
the growth has made it beneficial to the businesses and individuals. As the social media

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develops, communication would substantially improve and continuously surge to new heights.
The positive effect of the social media would certainly overcome the negative it has brought. In
this essay, it has outlined what the social media is, the trends in the social media as well as the
impact it has brought.

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