Business Communication Report: Social Media in the Workplace

This report provides a comprehensive outline and resource analysis focusing on the implementation of social media in the workplace as a communication tool, specifically within a retail organization in Australia. The report explores the background, purpose, and intended audience, including business leaders, managers, and HR professionals. It examines the organization's communication strategies, such as Facebook, Twitter, LinkedIn, and Instagram marketing. The resource analysis includes four sources: a journal article on integrating social media, a book on social media, a YouTube video on workplace communication, and a magazine article on employee engagement. Each resource is summarized and evaluated for reliability. The report aims to address the impact of social media on task-oriented and relationship-building behaviors, as well as its potential for deviance. Recommendations are provided for promoting social and knowledge learning, disaster communication, professional networking, internal communications, and mitigating negative impacts. The report is intended to provide insights into leveraging social media for effective business communication.

Running head: REPORT OUTLINE AND RESOURCE ANALYSIS
Report outline and resource analysis
(Using Social Media in the workplace as the mean of communication)
Name of the student:
Name of the university:
Author Note

1REPORT OUTLINE AND RESOURCE ANALYSIS
Executive Summary
In the following study a report outline and resource analysis is done on understanding the usage of
social media. This is done on a retail organization in Australia. In the current age the social media
usage implemented at the workplace helps in effective communication. It also helps the information
to get shared in a particular way to encourage inputs, collaborations and sharing. The study seeks the
answers to different questions like understanding the intensity of social media regarding task-
oriented behaviours. Apart from this, the measures of which social media can positively engage the
behaviors of relationship building. Ultimately the ways to can engage various deviances of social
media usage can be investigated from the following study.

2REPORT OUTLINE AND RESOURCE ANALYSIS
Table of Contents
Introduction:..........................................................................................................................................3
Background of the present concern:..................................................................................................3
Purpose of report outline:..................................................................................................................3
Topic of the report:............................................................................................................................3
Purpose of the current report:............................................................................................................3
Understanding the intended audience:...............................................................................................3
Background of the organization:.......................................................................................................4
Different kinds of communications strategies that have been chosen for implementation:..............4
Body:......................................................................................................................................................4
The resource analysis:........................................................................................................................4
Resource 1:........................................................................................................................................5
Resource 2:........................................................................................................................................6
Resource 3:........................................................................................................................................7
Resource 4:........................................................................................................................................7
Conclusion:............................................................................................................................................9
Recommendations:................................................................................................................................9
References:..........................................................................................................................................10

3REPORT OUTLINE AND RESOURCE ANALYSIS
Introduction:
Background of the present concern:
Businesses that never use social media at the workplace is likely that their employees can use
that regardless of the policy (Fusi & Feeney, 2018). Nevertheless, it is a platform to bring the
workplace together. It elevates the way in which information and communication can be shared in a
specific manner encouraging sharing, collaboration and inputs (Forsgren & Byström, 2018).
Purpose of report outline:
The report outline intends to investigate the effective modes of digital communication
strategy. This is to be under within the business of a retail organization at Australia.
Topic of the report:
For the current study, the chosen topic is “Understanding the usage of social media at the
workplace to communicate”.
Purpose of the current report:
The report outlines the use of present day digital innovation of social media deployed at the
workplace to make communication. Further, it intends to understand the various measures for
leveraging the technology of social media within business. Besides, the ways it can include the brand
ambassadors and employees, from every levels and position at the business are to be analyzed. This
must be useful to understand its purpose of sharing resources, data and news.
Understanding the intended audience:
The intended audiences who will be reading the report are business leaders, managers, HR
Professionals and team members.

4REPORT OUTLINE AND RESOURCE ANALYSIS
Background of the organization:
To understand the scenario, a retail organization in Australia is chosen. It has longer hours of
sales with retail specialty chains. It has more self-service for consumers with lesser assistance f
direct customer service. Further, it has different laborsaving technological benefits and a rise in
productivity because of timely and better quality data. Apart from this, there are international
expansions present for the organization.
Different kinds of communications strategies that have been chosen for implementation:
The different kinds of communication strategies for the current case involve the arketing
strategy of Facebook marketing and Twitter marketing strategy. Moreover, it involves, LinkedIn
marketing strategy and Instagram marketing strategy. These strategies must be backed-up by a rise
in brand awareness, driving traffic to websites, generating new kinds of leads, growing the revenues,
boosting brand engagement, creating community across the business and providing social customer
service with the rise in mentions in the press.
Body:
The various main sections and topic to be included in the future report’s “Discussion section”
are highlighted hereafter.
 Understanding the reason why the business needs to make communication on social media
 Discussion on the target audience
 Things that are to be share do on social media
The resource analysis:
The four resources that are used to research on the chosen topic are as follows.

5REPORT OUTLINE AND RESOURCE ANALYSIS
1. Walden, J. A. (2016). Integrating social media into the workplace: A study of shifting technology
use repertoires. Journal of Broadcasting & Electronic Media, 60(2), 347-363.
2. Fuchs, C. (2017). Social media: A critical introduction. Sage.
3. https://www.youtube.com/watch?v=_kzeHHFK-Y0
4. http://www2.mitre.org/public/jsmo/pdfs/03-01-internal-on-employee-engagement.pdf
Analysing each resource:
Resource 1:
1. Name of the resource:
“Integrating social media into the workplace: A study of shifting technology use repertoires.”
2. Type of resource: Journal
3. Summary of each resource and justification:
The research shows the manners in which the employees has been rousingly spending time at
social media at business. Thus it is useful to understand the current topic.
4. Reliability Test:
Authority: Justin A Walden
Audience: Employees, brand managers
Transparency: In-depth interviews
Objectivity: The concerns from the results have not exclusively relating to the age of employees and
the time in which they have been working for the organization.

6REPORT OUTLINE AND RESOURCE ANALYSIS
Currency: It is highlighted in the study that the arrival of the social media at the workplace is found
to be exacerbated tensions and issues. The author highlights that though social media is been
embedded at the routines of the organization media usage, the staffs are found to questioning due to
two causes. First of all, it distracts them from tasks. Next, it can threaten the personal privacy. These
are related to 21st centuries creep along with distortion of the employee’s work-life balance. Thus
this analysis is useful for the current concern.
Resource 2:
1. Name of the resource:
“Social media: A critical introduction. Sage”.
2. Type of resource: Book
3. Summary of the resource and justification:
Understanding the “social” regarding social media and the meaning of critical thinking theory.
4. Reliability Test:
Authority: Christian Fuchs
Audience: Employees, managers
Transparency: Applying critical theory, Marxist theory and critical political economy.
Objectivity: Highlighting the meaningfulness of the idea of participatory culture to think about social
media. The study makes an assessment in the online sharing under the contemporary situation of
capitalism. Next, the ways in which the social media can serve the fair world is investigated here. It
has drawn the cases of participatory culture, public and democratic sphere and global economy that
justifies the suitability of the study for the chosen concern.

7REPORT OUTLINE AND RESOURCE ANALYSIS
Currency: Understanding the ideas of mass self-communication and communication power.
Resource 3:
1. Name of the resource:
“Social media in the workplace – Communication”
2. Type of resource: YouTube
3. Summary of the resource and justification:
Providing training and education, access to social media, deploy social media policies and
provide the employees with a reason to get engaged. The video shows that the employee who are
effective with the benefits of communication. The video is relevant for the present topic as it is
helpful to know how to provide messages and the manners employees can retain ad absorb them.
4. Reliability Test:
Publishing channel: Outset UK Group
Audience: Business advisors, employees.
Transparency: Work performance theories, using social media platforms.
Objectivity: Providing business advises HR and legal solutions and security of the business.
Currency: Understanding how social media can contribute to various productive behaviours like
relationship building.
Resource 4:
1. Name of the resource:

8REPORT OUTLINE AND RESOURCE ANALYSIS
“Exploring the Impact of Internal Social Media Usage on Employee Engagement”
2. Type of resource: Magazine
3. Summary of each resource and justification:
Here, the paper has explored the relations between the usages of social media interior to the
organization along with an effective evaluation of employee engagement. This is done at North
American business operations at multinational companies. The study has highlighted the higher self-
reported implementation of the internal social media along with the higher levels of employee
engagement that are been self-reported. The choice of the study is justified as the outcomes from the
research deliver the preliminary proves that the usage of social media within a business is related to
the employee engagement level.
4. Reliability Test:
Authority: Abubaker Haddud, John C. Dugger, Preet Gill
Audience: Human resources, employees.
Transparency: Information has been gathered from 1694 employees
Objectivity: Providing preliminary pieces of evidence that the usage of social media internally is
related to the only the various levels of employee engagement.
Currency: It is understood that higher the usage of the self-reported of the social media of interval.
Here, the greater is the level of the employee engagement is been self-reported.

9REPORT OUTLINE AND RESOURCE ANALYSIS
Conclusion:
The various questions to be answered include the evaluation of the affectivity of social media
related to different kinds of task-oriented behaviors. These are to be found occurring within the
business. Then, it is to be understood that how the usage can positively engage the relationship-
building behaviors. Lastly, the manners in which it can positively engage the deviance of social
media is to be answered.
Recommendations:
They are highlighted below.
 Promoting knowledge learning and social learning
 Seeking the ways of communications any disaster take place.
 Evaluating how professional networking can work in the current retail business. Analyzing
the ways to deliver internal communications.
 Finding ways against negative exposure to social media
 Finding ways against legal violations
 Fetching the ways how the potential loss of productivity can take place.
 Evaluating the various kinds of wage and hour issues in using social media at the workplace
of the retail business.

10REPORT OUTLINE AND RESOURCE ANALYSIS
References:
C. F, (2017). Social media: A critical introduction. Sage.
E. F, & K. B, (2018). Multiple social media in the workplace. Contradictions and congruencies.
Information Systems Journal. 3(28). pp. 442-464.
F, F. & M.K., F. (2018). (Social Media in the Workplace: Information Exchange, Productivity, or
Waste?. The American Review of Public Administration, ed.). 48(5), pp. 395-412.
Haddud. A., Dugger. J. & Gill. P. (July 2016). Exploring the Impact of Internal Social Media Usage
on Employee Engagement. Retrieved from http://www2.mitre.org/public/jsmo/pdfs/03-01-
internal-on-employee-engagement.pdf.
J.a.. W, (2016). Integrating social media into the workplace: A study of shifting technology use
repertoires.. Journal of Broadcasting & Electronic Media,. 2(60). pp. 347-363.
J.r.. C, , S. Z, , R.b.. H, , K.j.. H, & D.s.. C, (2016). Social media use in the workplace: A study of
dual effects. Journal of Organizational and End User Computing (JOEUC). 1(28). pp. 15-31.
P.m.. L, & E. V, (2017). Social media and their affordances for organizing: A review and agenda for
research.. Academy of Management Annals. 1(11). pp. 150-188.
Social media in the workplace - Communication. Retrieved from https://www.youtube.com/watch?
v=_kzeHHFK-Y0.