Impact of Social Media on M and M Company's Performance

This report examines the use of social media in business, specifically focusing on the case of M and M Company. The report begins with an introduction outlining the role of social media in communication and publicity. It then explores the benefits of social media for internal communication, employee relationships, and overall company performance. The report suggests that the company's social media director should implement a restricted social media policy to enhance connectivity and strengthen employee relationships while protecting confidential data. The conclusion summarizes the benefits of social media, including improved communication, idea sharing, problem-solving, and increased efficiency and teamwork. The report references academic sources to support its findings. This assignment is designed to help students understand the impact of social media on business operations and decision-making.

Persuasive argument Memo

TOC
Introduction
Should company use social media
Conclusion
References

INTRODUCTION
Social media is the social networking
technology which is used for communication
and for online sharing of data or information,
ideas messages etc. and for increasing
publicity.
This report will give suggestions for the use of
social media are given to the social media
director of M and M company

Should social media use by organization
Social media is used as a communication channel which improves internal interaction between
employees and also creates a positive relationship in between leaders and employees helps in
easy decision making to achieve the goals and objectives of the organisation and in maintaining
positive and friendly work environment at the company.
Social media can also helps firm to design its positive image as well as increasing its publicity

Cont…
Director of Social media of the M and M company should use
the restricted social media in the firm as it will increase
connectivity and will create and strengthen the personal or
professional relationship of the employees with each other and
with the leader of the company without being worried about
losing the confidential data or information.

CONCLUSION
From the above study, it has been summarised that the social media director of the M and M
company should use social media at the work place during working hours as it is highly
beneficial to the company.
because it increases the internal communication, helps to share views and ideas of the
employees, solves their problems easily as well as it increases efficiency and the performance
level of the workers as well as it gives them the idea of team work as well as it helps in achieving
high results and in developing its productivity.

REFERENCES
El Ouirdi, A. and et.al., 2015. Employees' use of social media technologies: a methodological and
thematic review. Behaviour & Information Technology. 34(5). pp.454-464.
Leonardi, P.M. and Vaast, E., 2017. Social media and their affordances for organizing: A review
and agenda for research. Academy of Management Annals. 11(1). pp.150-188.