BM100: Work Plan for Social Media Consultant Feasibility Report

This document presents a work plan created for a BM100 Business Communication capstone project, specifically focusing on a feasibility report for a social media consultant. The work plan includes a problem statement identifying the need for a social media consultant to address brand awareness and sales challenges, along with an expanded problem statement detailing the context of scented flameless candles and the need for improved public relations and sales. The plan outlines research strategies, such as analyzing annual reports, to gather data on social media usage and consultancy practices. A tentative outline addresses key questions, such as tracking Facebook page visitors, and proposes strategies for consultants to implement effective tool usage. A detailed work schedule is provided, spanning eight weeks, with specific activities and projected completion dates. The assignment concludes with a bibliography of relevant sources and an action plan for answering questions related to hiring a social media consultant for Heavenly Scents. This work plan provides a structured approach to assess the feasibility of hiring a social media consultant.

Running head: MARKETING
Feasibility report on Social media consultants
Name of the student:
Name of the university:
Author note:

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MARKETING
Table of contents
Problem statement......................................................................................................................2
Expanded problem statement.....................................................................................................2
Strategies for research to answer the questions..........................................................................2
Tentative outline on key answers to questions...........................................................................2
Work schedule............................................................................................................................3

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MARKETING
Problem statement
Brand awareness and sales are the aspects, which is compelling Heavenly Scents to
achieve tough competition from the competitors. Lack of proper communication channel
aggravates the complexities in promoting the services to the clients and customers. In such a
situation, the plan is to hire a social media consultant.
Expanded problem statement
Scented flameless candles are a recent attraction among the clients and customers
passionate towards possessing quality and innovative home décor and gift items. Currently,
the stability in the public relation is something to ponder upon for achieving higher customer
satisfaction. Declining sales revenue has added an interrogative parameter to the brand image.
In such a scenario, hiring a social media consultant is a wise approach, however, it needs
proper planning and assessment for ensuring that the requirements and objectives are
maintained. Some of the aspects to be considered in this research are social media data,
consultancy practices and others.
Strategies for research to answer the questions
Research through the consideration of annual reports would be effective for
answering the questions on data usage, approaches towards consultations and tools used.
Tentative outline on key answers to questions
Tracking the number of visitors on the Facebook page is currently not practiced by the
company. Consultants’ help is needed for implementing the strategies for effective use of the
tools and executing the operations in an efficient and effective manner.

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Work schedule
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Meetings with
the board
panel
Formulating
strategies for
tracking the
number of
visitors on the
Facebook page
Advertisement
s for the vacant
post
Interviewing
the shortlisted
candidates
Screening
Preparing
budgets
Evaluation
Table: Action plan for answering the questions regarding hiring the social media
consultant in Heavenly Scents
(Source: Created by the author)

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MARKETING
Bibliography
Morris, J., Lehmann, W., & Dvorak, K. (2019). Social media and communication centers: An
introduction. Communication Center Journal, 5(1), 102-112.
Rademaker, C. A., & Royne, M. B. (2018). Thinking green: How marketing managers select
media for consumer acceptance. Journal of Business Strategy. 9(3), pp100-150