This project investigates the impact of social media marketing on the business performance of Continental Consulting Limited, a UK-based research and business consultancy. The project begins with an introduction to the role of digital technology and social media in modern business, setting the stage for an analysis of Continental Consulting's current practices. The research aims to identify the effects of social media marketing on key business metrics. The project includes a detailed project management plan, work breakdown structure, and Gantt chart. It employs a mixed-methods approach, combining qualitative and quantitative research methodologies, including interviews with managers. Data analysis will focus on descriptive methods to evaluate the impact of social media marketing and provide recommendations for enhancing the company's digital strategy and overall business performance. The project also includes a reflection on the value of the research and the learning outcomes achieved.
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