University Research Project: Buyer Behaviour & Social Media Effects

This report presents a research project investigating the effects of social media on buyer behavior. The research explores various aspects, including the influence of social media on consumer decision-making processes, brand awareness, and marketing strategies. The report details the research methodology, which includes both qualitative and quantitative data collection methods, such as surveys, questionnaires, and thematic analysis. The project involved a literature review, data analysis, and interpretation, with a focus on understanding consumer behavior in the context of social media. The author reflects on their personal contributions, including the research methodology and introduction sections, highlighting the challenges faced and skills developed during the research process. The findings suggest a significant impact of social media on buyer behavior, emphasizing the importance of social media marketing for businesses. The report concludes with a discussion of the research experience and suggestions for future research, emphasizing the importance of detailed interviews and effective data collection methods.

Business research
project

Table of Contents
INTRODUCTION ..........................................................................................................................3
Personal contribution to topic ....................................................................................................3
Personal contribution to literature review ..................................................................................3
Personal contribution to research methodology .........................................................................3
Reflection on research experience .............................................................................................5
My strength indicating which sections of the research project I personally wrote and learning
from experience ..........................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Research is defined as consideration of study associated with a specific problem using
various scientific methods. The following report includes reflection on accomplishing research
done on the topic – “Social media effect on buyer behaviour”. Following report will explain
various challenges and problems faced by investigators while completing the research.
The goal of research is to know the effect of social media on buyer behaviour. My teammates
and I worked hard for achieving goals and objectives of this research. Firstly we divided our
research in three parts. I chose the research methodology part, other two individuals were given
literature review and data analysis and interpretation.
Personal contribution to topic
The topic of my research is social media effect on buyer behaviour and I took lot of time
in thinking to find an interesting topic for doing a research. Social media is a current topic on
which every business depends so I thought it would be best to do research on this topic. This
research will help to know how behaviour and traits of a consumer change by watching videos
and photos on social media. Also nowadays, advertising on social media is playing an important
role in increasing the number of consumers (Case, and Haines, 2013). I wrote the submission of
topic approval by searching information related to topic. The team was also convinced by this
topic and we all started to work towards doing research effectively. I have done a lot of research
before finalising the topic for completing the effectively. I think that research topic is the main
thing on which whole project depends so the main focus of our team is on this part.
Personal contribution to literature review
After the topic was approved it was time to search information and data for writing
literature review. Whole literature review was written by another member of research but I also
suggested some of my views and thoughts about social media advertising. For giving my
contribution in writing of literature review, I watched a documentary on social media. After
watching this, I researched journal articles related to relationship between consumer behaviour
and social media. I gave my collected information to other members so that they can write
literature review in proper manner. My topic for research was social media's affect on consumer
behaviour. Aim of my project was to analyse role of social media on consumer's decision
making. By using social media, it is easy for organisations to increase brand awareness among

customers. Social media marketing has tremendous impact on business and market because
performance and growth of business depends on advertising done through social media. By using
social media, an individual can figure out what are the products and services and how they can
be enhanced.
Personal contribution to research methodology
After writing the literature review, the next step of project is the research methodology.
I collected information regarding social media and it's negative and positive effects on consumer
behaviour. As per my opinion, this topic is the best as it is an emerging topic and this includes
social media which is trending topic in market. Research methodology is the particular technique
and procedure that helps in identifying, processing and selecting information on the topic (Bhil,
2015). There are many methods for research study including approaches, sampling, philosophies,
data collection and analysis. It is important for me to understand nature of every tool and apply
the best to my research. In doing this research, I considered nature of research topic and found
out various methods of collecting data for research (Chitariu, 2015). I these research I used both
qualitative as well as quantitative method. After reading about both the researches, I decided to
determine objective statistical conclusion and hypothesis for completing this project. This
techniques has helped in understanding topic of research easily and finding out various
challenges associated with social media and business. It became easy for me to define and
analyse research topic effectively. Secondary analysis was also used by me while completing this
project. Secondary analysis is known as gathering of information for developing deep
information about social media and business. I used various books, journals, government sites
and articles for collecting information for this research (Pani, 2015). This data will be more
economical. Have used secondary method of data collection for identifying and analysing
information correctly. Also this information is important for answering research questions about
various facts. On the other hand, I also used primary data for completing research. I have carried
out primary data techniques to know more about effect of social media effect on buying
behaviour of customers. The source of data used in primary research are observations, surveys,
personal interviews, etc. I used primary data for collecting authentic and relevant information for
research (De Robbio, 2018). Sampling is defined as selecting particular group of people and
asking them to provide information about research topic. For completing the given research, I
used sampling method and take sample size of 100 respondents as customers. There are different

types of sampling like clustering, multi stage, systematic and stratified sampling method. But I
used simple random sampling method and this aided in collecting relevant information with the
help of probabilistic approach. Questionnaire is the most important part of research for doing
primary research. I have used questionnaire techniques for collecting primary data about social
media effect on consumer behaviour. While making the questionnaire, I kept research aims and
objectives in mind. In this research, I have collected primary facts and figures through email as
this is a pocket friendly method. Also, I have collected data through secondary method by using
published articles, research papers and different books. I have used qualitative technique as it
includes thematic analysis of perspectives, human tendencies and consumer behaviour. The
thematic analysis used in the research helped me in analysing aim of research properly (Yan, Jia,
Liu and Li, 2015). It also helped in presenting data by categorising it into various categories and
themes. I have presented my thematic analysis by using graphs, pie charts, histogram and ratio.
This helped me to make my research aim more clear and justified.
Reflection on research experience
The accomplishment of research was not an easy task. It took a lot of time and efforts to
do analysis and interpretation of data effectively in the research. There were many issues and
challenges faced by me and other team members while doing this research. But we all worked
hard for achieving the goals and objectives of the research (Ye and Huang, 2015). Sometimes,
there was less coordination and understanding between me and my partners at initial stage. But
with time, we developed a good understanding and bond which helped in achieving the research
aims and objectives (Liang, and Wakahara, 2015). While completing this research, I get to
develop team building skill and team management. I used to agree with others and also start
listening to other team members. We all helped each other at times of failure. Finally I was able
to complete my work effectively and achieve research objectives in given time.
My strength indicating which sections of the research project I personally wrote and learning
from experience
In the given research, I wrote introduction, research questions, research methodology and
quantitative research methods. I got to learn a lot while doing this research effectively. Also I
have developed many skills for conducting and managing research (Dima and Meghisan-Toma,
2018). Moreover, while doing this project work my main contribution is to write introduction

and research methodology part. I have collected relevant information on effects of social media
on consumer's buying behaviour. This increased my knowledge regarding this topic (Jetnikoff,
2015.). I enjoyed while doing this research. Also it was a great experience for me to work with
team and achieving the research objectives and aims. I have worked hard and all these efforts
have helped me in completing my work in an proper manner. My biggest strength is having good
communication skills and this helped me a lot in collecting relevant6 information from
respondents. Also I had analytical skills that helped me to critically evaluate social media
advertising in success of company. My patience level was low so there were times when I broke
down and unable to accomplish my research work. The outcomes of this research are social
media is having an influence on buying behaviour of customers. Social media helps in growth of
brand, awareness and aids in gaining valuable insights from them. I have used both primary and
secondary data for doing my research effectively. Simple random sampling method is used in
which 100 respondents were chosen. This was a tough task for all of us to ask every individual
what are their views and thoughts on social media. When I started doing my work, I developed
good analytical skills and worked effectively for achieving aims and objectives of research. I
have learnt a lot while doing this project. I developed team building and managing skills at the
time of conducting research work. My friends were not confident for taking interviews of people
so there I stood up helped them. For me it is easy to talk to people. But I am not good at
statistical data analysis so at that time I took help from my two partners. There were some areas
in which I do not have enough knowledge. Literature review was not up to the mark. We
collected data from primary as well as secondary resources. I think we could have done more
effective research. If I will do projects like these in future, I will make sure that detailed
interviews of individuals is taken. On the other hand, I developed various skills while working to
achieve these project aims.
CONCLUSION
The above discussion helps in determining various challenges and problems faced when
accomplishing the project. The above reflection includes thoughts and views related to various
research activities and tasks. In the above report many things are discussed related to research
experience. The above review shares views and thoughts related to topic.

REFERENCES
Books and Journals
Case, S. and Haines, K., 2013. Understanding Youth Offending: Risk Factor Reserach, Policy
and Practice. Willan.
Liang, Z. and Wakahara, Y., 2015. Speed-volume relationship model for speed estimation on
urban roads in intelligent transportation systems. In Progress in Systems Engineering(pp.
685-690). Springer, Cham.
Jetnikoff, A., 2015. Design based research methodology for teaching with technology in
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Bhil, P.S., 2015. Vibration Analysis of Deck Slab Bridge. International Research Journal of
Engineering and Technology (IRJET), 2(04), pp.667-670.
Chitariu, D.F., 2015. Experimental Research Regarding Static Rigidity in Transversal Direction
of “Narrow “Modules from Modular Fixtures Structure. In Applied Mechanics and
Materials (Vol. 809, pp. 754-759). Trans Tech Publications.
De Robbio, A., 2018. Reserch data for E-LIS repository.
Dima, A.M. and Meghisan-Toma, G.M., 2018, May. Reserch on implementing education for
sustainable development. In Proceedings of the International Conference on Business
Excellence (Vol. 12, No. 1, pp. 300-310). Sciendo.
Pani, D., 2015. A Study on Quality of Work Life with Special Reference to Private Engineering
College Teachers in the District of Rayagada. Journal of Management and
Science, 5(3), pp.81-90.
Yan, S., Jia, Z., Liu, W. and Li, J., 2015. Reserch on the Large Diameter and Supper Long Pile
Running under Self-Weight in the Ocean Engineering. Journal of Coastal
Research, 73(sp1), pp.809-815.
Ye, L. and Huang, L., 2015. Consumer-Based Brand Equity: A Reserch Synthesis and Direction.
In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual
Conference(pp. 119-123). Springer, Cham.