Consumer Buying Behavior and Social Media: A Research Proposal

This report presents a research proposal focusing on the influence of social media on consumer buying behavior, particularly within the travel and tourism sector. The proposal outlines the research question: "What is the importance of social media in the travel and tourism sector?" and aims to analyze the impact of social media on consumer decision-making and develop effective marketing strategies. It explores the role of digital marketing, the factors influencing consumer choices, and the shift from traditional to digital marketing methods. The proposal includes a literature review citing relevant sources and outlines the objectives to assess social media's role, analyze its influence, and recommend strategies. The research aims to provide insights into how social media platforms and digital marketing impact consumer behavior, offering valuable information for businesses looking to improve their marketing approaches. The case study focuses on Thomas Cook and its influence on consumer buying behavior.

Research proposal template

Table of Contents
TASK 1.2.........................................................................................................................................1
Title..............................................................................................................................................1
Brief introduction.........................................................................................................................1
Research question........................................................................................................................1
Aims and objective......................................................................................................................1
Rationale......................................................................................................................................1
REFERENCES................................................................................................................................3

TASK 1.2
Title
Access the influence of social media in consumer buying behavior
Brief introduction
Digital marketing has boomed the world of organization by giving them easy platform to
connect with worldwide shoppers. There numerous social sites which connects management of
company directly with purchaser. Social media marketing is the most influential scope of
marketing in modern era. There are wide range of social sites which used by business form
promotional actives and launches like Facebook, Instagram, Twitter, etc.
Research question
 What is the importance of social media in travel and tourism sector?
 How consumer behavior is being influenced by social sites?
 What recommendation can be implemented to develop effective strategies?
Aims and objective
Aims - To analyses the influence of social media in consumer buying behavior in travel and
tourism sector. A case study on Thomas Cook.
Objectives-
 To assess the role of social media on travel and tourism sector.
 To analyze the influence of social media on consumer buying behavior.
 To recommend how marketing strategies can be developed to promote goods and
services.
Rationale
Analyze role of digital marketing
In modern era, technology has played a vital role in providing a lot of information to
people. it has also helped companies to promote their products and services through social
media. Thus, it has influenced on decision making process (Pappas, 2016). The study will
analyze role of digital marketing in tourism industry.
Factors influencing consumer decision making
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This research will describe the factors that has influenced on consumer decision making.
Also, it will determine why people focused has shifted from traditional to digital marketing.
Furthermore, it will discuss how consumer compare products and on what basis.
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REFERENCES
Books and journals
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying
behaviour. Journal of Retailing and Consumer Services. 29. pp.92-103.
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