Impact of Social Media on Consumer Behavior in Hospitality

The study delves into the profound impact that social media exerts on consumer behavior within the hospitality industry. It examines how platforms like Facebook, Instagram, and Twitter influence customer decisions, enhance engagement, and foster brand loyalty among consumers. The research addresses key themes such as digital marketing effectiveness, user-generated content, and online reviews' role in shaping perceptions. By analyzing data from surveys, interviews, and case studies, the paper provides insights into how hospitality brands can leverage social media to drive consumer engagement and improve business outcomes.