This report investigates the impact of social media on consumer buying behavior, focusing on brand awareness, marketing strategies, and consumer decision-making processes. It explores how social media platforms influence brand perception, customer engagement, and purchase intentions. The report examines the role of social media in shaping consumer behavior, including the impact of online advertising, brand communities, and peer influence. It also analyzes the methods used to collect and analyze data related to consumer behavior, such as surveys and statistical software. The research aims to determine the effects of social media on consumption patterns, brand awareness, and referrals, specifically referencing companies like Woolworths and Central Queensland University. The report further discusses the importance of understanding the relationship between social media and consumer behavior to improve marketing strategies and business performance. Overall, the research aims to provide insights into how businesses can leverage social media to enhance customer engagement and drive sales.