Social Media's Influence on Consumer Decisions: Thomas Cook

This report examines the impact of social media on consumer decision-making within the travel and tourism sector, specifically focusing on Thomas Cook. The research explores how social media tools are utilized, their effectiveness on consumer choices, and the advantages and disadvantages of these tools. The study incorporates a formative assessment approach, analyzing survey data to understand consumer awareness of social media's influence on business and changes in consumer mindset after viewing advertisements. The findings suggest that social media significantly impacts marketing, brand loyalty, and consumer satisfaction, providing recommendations for effective implementation within the travel and tourism enterprise. Data analysis reveals the importance of understanding consumer choices in today's dynamic business environment, highlighting social media's role in shaping customer decisions.

Research Project
To evaluate the impact laid by social media platform on consumer
decision making in a travel and tourism enterprise: A case study of
Thomas Cook.”
• How social media tools can be utilised within travel and tourism
sector ?
• What are the effectiveness of social media tools and
technologies used by Thomas Cook on consumer decision making ?
• What are the advantages and disadvantages of social media tools
that are used ?
• What are the recommendations that can be given for effective
implementation of social media platform within Travel and tourism
Crucial method that is summative assessment could help researcher in
examining the overall learnings that has been taken into consideration of a
particular subject or unit. Basically, comparison is being done among
both chosen subject and specified criterion that the tutor has given is
being followed under this type of assessment.
In present context, research has chosen formative assessment technique in
order to to study about the topic which has been chosen and that is impact
of social media tools on consumer decision making within the travel and
tourism sector
Theme 3: Importance for Thomas Cook to understand the
consumer’s choices in today's uncertain business environment.
Q3) Is it important for Thomas Cook to
understand the consumer’s choices in today's
uncertain business environment?
Frequency
Yes 13
No 7
13
7
Yes
No
Theme 1: Social media tools can help a business organisation
Q1) Are you aware, how social media tools can
help a business organisation?
Frequency
Yes 18
No 2
18
2
Yes
No
Theme 2: Consumers mind set changes after looking at an
advertisement on social media
Q2) Do you agree if, consumers mind set changes
after looking at an advertisement on social media?
Frequency
Agree 15
Disagree 5
15
5
Agree
Disagree
Aims and Objectives
Appropriate Techniques
Data Analysis Data Analysis
Conclusion
Social media has a huge importance in marketing of products
and services to people. The marketing through social media has
become an important part for impacting the decision of
customers in buying a product. It can be concluded from the
above report that social media is a good way for any
organisation to increase the market share of the company by
increasing the level of satisfaction of customers. Social media
enhances the ability of creating community of people who are
loyal to brand.