This presentation analyzes the significant impact of social media on consumer behavior. It begins with an introduction to social media's role in modern communication, highlighting platforms like Facebook, Twitter, and Instagram. The project explores how consumers use these platforms to share product reviews, advice, and experiences, which in turn influences their purchasing decisions. The presentation discusses the problem of social media's influence on consumer behavior, suggesting that companies can ethically promote their products by creating a positive impact on customers. It emphasizes the importance of consumers evaluating feedback and recognizing reliable influencers. The project also includes a reflection on how social media is used for brand awareness and attracting consumers, along with a discussion on the negative impacts. The presentation concludes with a summary of the findings and references relevant research on the subject. This presentation is designed to provide an understanding of how social media shapes consumer choices and buying habits.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
