Analysis of Social Media's Impact on Consumer Decision Making - Report

This report examines the impact of social media on consumer decision-making, focusing on a case study of Thomas Cook. The research methodology includes a systematic plan for conducting research, exploring various tools and techniques to determine the research design. The report analyzes the importance of social media in an organization, exploring ways to implement social networking practices and identifying the impact of these practices on customer decision-making. The research highlights the benefits of social media, its impact on consumer behavior, and the need for effective marketing strategies. The conclusion recommends that organizations implement digital techniques to enhance their business performance and leverage social media to improve consumer engagement and business outcomes.

Conclusion and Recommendation:
For the above research it has been
recommended that it is required for an
organization to implement digital technique in
order to enhance their business performance
easily. On the basis of thee kind of approaches,
they can easily implement new strategies in
their business practice.
Theme 4: Effective Marketing Strategy
Direct advertisement Networking events Both of them
0
2
4
6
8
10
12
14
12
8
10
Column C
Theme 5: Capturing potential customers
15
10
5
By creating creative
content
By updating new offers
and discount
By providing signific-
ance information as per
their interest
Theme 1: Knowledge about Social Media
25
5
Yes
No
Theme 2: Benefits to business
10
12
8 Good for attracting
new customers
Helps in influencing
customers decision
making
Cost and time ef-
fective promotional
strategy
Theme 3: Negative Impact of Social Media
21
9
Yes
No
Aims and Objectives
“To analyse the influence of social media on consumer decision
making”. A study on Thomas cook.
Objectives:
• To analyse the importance of social media in an organisation.
• To determine various ways through which Thomas Cook can
implement social networking practices in their business.
• To identify the impact of social media practices on customer
decision making.
Research Project
Research Methodology:
This is refers as a systematic plan for conducting research. In this
part includes various tools or techniques which help researcher in
determining research design. In this part various methods of
research is analyses which help in gathering information in
research.
In this part researcher needs to identify different methods and
select best methods which will help in exploring and analysing data
which is collected.
Researcher will also provide recommendation based on information
or data analysed in on bases of research.